The Small Business Big Marketing Show with Tim Reid
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    The Small Business Big Marketing Show with Tim Reid

The Small Business Big Marketing Show with Tim Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid.

#Business
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Season 2


Lord of the Fries is a fast food business built deliciously slowly | #594

Amanda Walker is the co-founder of the hot chip mini empire Lord of the Fries. Launched in 2004 with her husband, they now have 23 stores nationally. Join host Tim Reid as she shares her business journey along with why and how to slowly build a business you’ll love.

Lord of the Fries is a fast food business built deliciously slowly | #594

Amanda Walker is the co-founder of the hot chip mini empire Lord of the Fries. Launched in 2004 with her husband, they now have 23 stores nationally. Join host Tim Reid as she shares her business journey along with why and how to slowly build a business you’ll love.

01:03:38

EP142 - S2

9 May 22

[Update] Gelato Messina's Declan Lee on creating Australia's best gelato experience | #593

Here's a masterclass on how to create Australia's best gelato experience with Gelato Messina's co-founder Declan Lee. All this and more on The Small Business Big Marketing Podcast hosted by Tim Reid.

[Update] Gelato Messina's Declan Lee on creating Australia's best gelato experience | #593

Here's a masterclass on how to create Australia's best gelato experience with Gelato Messina's co-founder Declan Lee. All this and more on The Small Business Big Marketing Podcast hosted by Tim Reid.

50:33

EP141 - S2

2 May 22

Challenging everything lead to creating Quiz Meisters, Australia's leading pub trivia brand | #592

No matter what industry you're in, challenge the way things get done, because more often than not, there’s always a better way. That’s certainly the experience of Steffan Van Lint, the founder of Quiz Meisters, one of Australia's largest (and certainly most fun) pub trivia companies. It’s a trivial episode 592 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

Challenging everything lead to creating Quiz Meisters, Australia's leading pub trivia brand | #592

No matter what industry you're in, challenge the way things get done, because more often than not, there’s always a better way. That’s certainly the experience of Steffan Van Lint, the founder of Quiz Meisters, one of Australia's largest (and certainly most fun) pub trivia companies. It’s a trivial episode 592 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

44:20

EP140 - S2

25 Apr 22

Emma & Tom's co-founder Tom Griffith on how to build a global brand people love | #591

From the first time I saw Emma & Tom’s Juices on the shelf at my local cafe, I was hooked. Finally, there was a cool looking juice brand, with interesting flavours, no funky additives, plus it was named after two anonymous people. Who the hell was Emma and Tom?! It’s taken me 18 years to find that out; but it was worth the wait. Let’s go and meet Tom Griffith in a very juicy episode 591 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

Emma & Tom's co-founder Tom Griffith on how to build a global brand people love | #591

From the first time I saw Emma & Tom’s Juices on the shelf at my local cafe, I was hooked. Finally, there was a cool looking juice brand, with interesting flavours, no funky additives, plus it was named after two anonymous people. Who the hell was Emma and Tom?! It’s taken me 18 years to find that out; but it was worth the wait. Let’s go and meet Tom Griffith in a very juicy episode 591 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

45:31

EP139 - S2

18 Apr 22

From $100 beer garden to $100 million pub empire with Australia's most innovative publican Stephen J Hunt | #590

I’ve always thought us business owners can learn so much from the hospitality industry, around customer service, customer experience, local area marketing etc. So, when I heard about multi-million dollar publican, Stephen Hunt, who started his 7 hotel empire from his parents’ backyard, I just had to get him on the show. It's episode 590, full of one-percenters, of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

From $100 beer garden to $100 million pub empire with Australia's most innovative publican Stephen J Hunt | #590

I’ve always thought us business owners can learn so much from the hospitality industry, around customer service, customer experience, local area marketing etc. So, when I heard about multi-million dollar publican, Stephen Hunt, who started his 7 hotel empire from his parents’ backyard, I just had to get him on the show. It's episode 590, full of one-percenters, of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

43:53

EP138 - S2

11 Apr 22

Exploit this simple client attraction strategy to grow sales exponentially with The Institute of Wow's John Dwyer | #589

This simple, inexpensive, proven system enables you to generate more leads into your business (and convert them) than you could ever imagine. Plus it takes your prospects’ eyes off the price. Listen in as The Institute of Wow's John Dwyer explains how with podcast host Tim Reid.

Exploit this simple client attraction strategy to grow sales exponentially with The Institute of Wow's John Dwyer | #589

This simple, inexpensive, proven system enables you to generate more leads into your business (and convert them) than you could ever imagine. Plus it takes your prospects’ eyes off the price. Listen in as The Institute of Wow's John Dwyer explains how with podcast host Tim Reid.

55:13

EP137 - S2

14 Mar 22

How to use equity crowdfunding to grow your business with Birchal's Matt Vitale | #588

You’ve got a list as long as your arm of ideas to grow your business. And I’m guessing some of those ideas will happen all in good time. But some of those ideas may require more money than you currently have in order to bring them to life. That’s where equity crowdfunding steps in. A relatively new industry that’s growing by the minute. And who better to explain it to us than Australia's leading expert on the topic. It's a very equitable episode 588 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

How to use equity crowdfunding to grow your business with Birchal's Matt Vitale | #588

You’ve got a list as long as your arm of ideas to grow your business. And I’m guessing some of those ideas will happen all in good time. But some of those ideas may require more money than you currently have in order to bring them to life. That’s where equity crowdfunding steps in. A relatively new industry that’s growing by the minute. And who better to explain it to us than Australia's leading expert on the topic. It's a very equitable episode 588 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

46:06

EP136 - S2

7 Mar 22

How to use TikTok to grow your business in 2022 with Australia's leading business user Phillip Kuoch | #587

Keen to know how to use TikTok to grow your business in 2022? Excellent. Then there’s no better person to show us how than donut aficionado Phillip Kuoch, whose Melbourne bakery has one of the biggest TikTok followings of any Australian business with 680,000 followers and a gazillion likes! It's a head-scratching episode 587 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

How to use TikTok to grow your business in 2022 with Australia's leading business user Phillip Kuoch | #587

Keen to know how to use TikTok to grow your business in 2022? Excellent. Then there’s no better person to show us how than donut aficionado Phillip Kuoch, whose Melbourne bakery has one of the biggest TikTok followings of any Australian business with 680,000 followers and a gazillion likes! It's a head-scratching episode 587 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

51:51

EP135 - S2

1 Mar 22

School Of Hard Knock Knock's co-founder Morry Morgan on creating a TV series to promote his business | #586

The School of Hard Knock Knock's co-founder Morry Morgan has taken a rather interesting, brave and very funny approach to marketing his business. He's created a six-part professionally produced TV series that's gaining ground on YouTube. Join host Tim Reid on The Small Business Big Marketing Podcast as Morry explains why and how he did it.

School Of Hard Knock Knock's co-founder Morry Morgan on creating a TV series to promote his business | #586

The School of Hard Knock Knock's co-founder Morry Morgan has taken a rather interesting, brave and very funny approach to marketing his business. He's created a six-part professionally produced TV series that's gaining ground on YouTube. Join host Tim Reid on The Small Business Big Marketing Podcast as Morry explains why and how he did it.

41:40

EP134 - S2

21 Feb 22

Exactly How Black Hops Brewery's Dan Norris Built a $65M brand in 6-years | #585

Black Hops Brewery’s Dan Norris has had more business failures than he’d like to admit. Then one of his ideas hit pay dirt and was quickly snapped up by a large multinational. Instead of finding the closest hammock, he started a brewery. Six years on Black Hops is valued at $65M. It's a thirst-crushing episode 585 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

Exactly How Black Hops Brewery's Dan Norris Built a $65M brand in 6-years | #585

Black Hops Brewery’s Dan Norris has had more business failures than he’d like to admit. Then one of his ideas hit pay dirt and was quickly snapped up by a large multinational. Instead of finding the closest hammock, he started a brewery. Six years on Black Hops is valued at $65M. It's a thirst-crushing episode 585 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

01:07:48

EP133 - S2

14 Feb 22

One simple mindset shift takes you from busy to profitable with Jason Spaull of Coastal Asbestos | #584

Today we meet a successful business founder who’s not in the sexiest of industries, but who has a marketing mindset that I personally wish many more had. He loves marketing. Respects it. Plays with it. And guess what … he sees the fruits of his marketing labours time and time again. It's a high-growth episode 584 of The (12 year-old, award-winning) Small Business Big Marketing podcast with founder and host Tim Reid.

One simple mindset shift takes you from busy to profitable with Jason Spaull of Coastal Asbestos | #584

Today we meet a successful business founder who’s not in the sexiest of industries, but who has a marketing mindset that I personally wish many more had. He loves marketing. Respects it. Plays with it. And guess what … he sees the fruits of his marketing labours time and time again. It's a high-growth episode 584 of The (12 year-old, award-winning) Small Business Big Marketing podcast with founder and host Tim Reid.

50:47

EP132 - S2

7 Feb 22

How to successfully market your small business | #583

Discover these simple, easy-to-implement, effective marketing ideas that will help you successfully market your small business with marketing expert and podcast host Tim Reid.

How to successfully market your small business | #583

Discover these simple, easy-to-implement, effective marketing ideas that will help you successfully market your small business with marketing expert and podcast host Tim Reid.

48:36

EP131 - S2

27 Dec 21

Take your business out of obscurity by being interviewed on relevant podcasts | #582

If obscurity is a major marketing challenge of your small business, then I have a very tailored solution for you. Get yourself on podcasts that have the attention of people you’d love to sell to. Yes, I want you to stick your head above the trench and be interviewed. It's a podcasty episode 582 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

Take your business out of obscurity by being interviewed on relevant podcasts | #582

If obscurity is a major marketing challenge of your small business, then I have a very tailored solution for you. Get yourself on podcasts that have the attention of people you’d love to sell to. Yes, I want you to stick your head above the trench and be interviewed. It's a podcasty episode 582 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

32:14

EP130 - S2

20 Dec 21

​​5 secrets of high-converting websites with Greg Merrilees of Studio 1 Design | #581

One of Australia’s leading website producers shares how to design a website to boost conversions in any niche. It's episode 581 (promising big returns) of The (12 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.

​​5 secrets of high-converting websites with Greg Merrilees of Studio 1 Design | #581

One of Australia’s leading website producers shares how to design a website to boost conversions in any niche. It's episode 581 (promising big returns) of The (12 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.

47:04

EP129 - S2

13 Dec 21

How Luxury Escapes co-founder Adam Schwab built Australia's most loved travel brand | #580

Luxury Escapes co-founder Adam Schwab seems unable to put a foot wrong when it comes to launching and building profitable businesses. Businesses that generate (in a matter of years) millions and millions of dollars. And right now … you’re about to find out how he does it. It's a luxurious episode 580 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

How Luxury Escapes co-founder Adam Schwab built Australia's most loved travel brand | #580

Luxury Escapes co-founder Adam Schwab seems unable to put a foot wrong when it comes to launching and building profitable businesses. Businesses that generate (in a matter of years) millions and millions of dollars. And right now … you’re about to find out how he does it. It's a luxurious episode 580 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

50:19

EP128 - S2

6 Dec 21

Stephanie Scheller uses the violin to teach smart marketing strategies | #579

Stephanie Scheller owns a marketing agency in Texas that teaches clients the not-so-subtle art of disruption. But what's different about Stephanie's teaching style is that she uses the violin to tap into the psychology of business owners (just like you) to help them create an impact in sales, marketing and people management. It's a wacky episode 579 of The (12 year-old, award-winning) Small Business Big Marketing podcast hosted by Timbo Reid.

Stephanie Scheller uses the violin to teach smart marketing strategies | #579

Stephanie Scheller owns a marketing agency in Texas that teaches clients the not-so-subtle art of disruption. But what's different about Stephanie's teaching style is that she uses the violin to tap into the psychology of business owners (just like you) to help them create an impact in sales, marketing and people management. It's a wacky episode 579 of The (12 year-old, award-winning) Small Business Big Marketing podcast hosted by Timbo Reid.

37:50

EP127 - S2

29 Nov 21

How Pink Floyd's Roger Waters became Lachy Doley's biggest client | #578

Aussie keyboard legend Lachy Doley talks to host Tim Reid about how Pink Floyd's Roger Waters became his biggest client. An amazing story given 4 years ago Lachy was broke. This is a great episode for anyone who’s wondering if there’s light at the end of the tunnel.

How Pink Floyd's Roger Waters became Lachy Doley's biggest client | #578

Aussie keyboard legend Lachy Doley talks to host Tim Reid about how Pink Floyd's Roger Waters became his biggest client. An amazing story given 4 years ago Lachy was broke. This is a great episode for anyone who’s wondering if there’s light at the end of the tunnel.

29:27

EP126 - S2

22 Nov 21

Streetwear brand HoMie is changing the retail environment for the good (and forever) | #577

Have you ever walked past a young homeless person and avoided eye contact? Maybe you wanted to give them a few bucks only to realise you don’t carry notes anymore? Or maybe you wanted to stop and help them but you didn’t know how. Well, today’s guest has felt all those emotions … so much so that he was compelled to do something about it. So, he started a social enterprise with a marketing and sales bent … and he’s never looked back. It's a heart-warming episode 577 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

Streetwear brand HoMie is changing the retail environment for the good (and forever) | #577

Have you ever walked past a young homeless person and avoided eye contact? Maybe you wanted to give them a few bucks only to realise you don’t carry notes anymore? Or maybe you wanted to stop and help them but you didn’t know how. Well, today’s guest has felt all those emotions … so much so that he was compelled to do something about it. So, he started a social enterprise with a marketing and sales bent … and he’s never looked back. It's a heart-warming episode 577 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

59:26

EP125 - S2

15 Nov 21

AFL legend Richie Vandenberg's wine brand aims to remove 1 billion plastic bottles from our oceans | #576

Today’s guest happens to have captained the mighty Hawks, the Aussie Rules Football team I’ve supported all of my life. And sure … there may be the odd fanboy moment during our chat. But, he’s also the founder of a disruptive wine brand that’s laser-focussed on removing one billion plastic bottles from our oceans by 2030. It's episode-on-a-mission, 576 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid.

AFL legend Richie Vandenberg's wine brand aims to remove 1 billion plastic bottles from our oceans | #576

Today’s guest happens to have captained the mighty Hawks, the Aussie Rules Football team I’ve supported all of my life. And sure … there may be the odd fanboy moment during our chat. But, he’s also the founder of a disruptive wine brand that’s laser-focussed on removing one billion plastic bottles from our oceans by 2030. It's episode-on-a-mission, 576 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid.

38:39

EP124 - S2

8 Nov 21

Dr. Phil is doing his best to keep people off his operating table | #575

Today we chat with Dr. Phil. Nope. Not that Dr. Phil. Our Dr. Phil is a Florida-based heart surgeon who’s doing everything he can to keep patients OFF his operating table. In other words, he doesn’t want any clients! It's heart-stopping (maybe that should be heart-starting?!) episode 575 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

Dr. Phil is doing his best to keep people off his operating table | #575

Today we chat with Dr. Phil. Nope. Not that Dr. Phil. Our Dr. Phil is a Florida-based heart surgeon who’s doing everything he can to keep patients OFF his operating table. In other words, he doesn’t want any clients! It's heart-stopping (maybe that should be heart-starting?!) episode 575 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

45:28

EP123 - S2

1 Nov 21

[Regional Queensland Special #8 - Gold Coast] Zarraffa’s Kenton Campbell & Nutrition Warehouse's Grant mayo | #574

Our regional Queensland business showcase wraps up this week on the Gold Coast where we meet two giants business - Zarraffa’s Coffee founder Kenton Campbell, and Nutrition Warehouse founder Grant mayo. And you’ll never guess what he was before becoming an entrepreneur! It’s a curious episode 574 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

[Regional Queensland Special #8 - Gold Coast] Zarraffa’s Kenton Campbell & Nutrition Warehouse's Grant mayo | #574

Our regional Queensland business showcase wraps up this week on the Gold Coast where we meet two giants business - Zarraffa’s Coffee founder Kenton Campbell, and Nutrition Warehouse founder Grant mayo. And you’ll never guess what he was before becoming an entrepreneur! It’s a curious episode 574 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

52:16

EP122 - S2

25 Oct 21

[Regional Queensland Special #7 - Toowoomba] Milton & King’s Bryce Capp & Hogan’s Family Jewellers’ Lachlan Hogan | #573

Part 7 of our regional Queensland business showcase takes us inland to Toowoomba, where we meet a globally-recognised wallpaper manufacturer, and a third generation family jeweller. It’s a bespoke episode 573 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

[Regional Queensland Special #7 - Toowoomba] Milton & King’s Bryce Capp & Hogan’s Family Jewellers’ Lachlan Hogan | #573

Part 7 of our regional Queensland business showcase takes us inland to Toowoomba, where we meet a globally-recognised wallpaper manufacturer, and a third generation family jeweller. It’s a bespoke episode 573 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

48:28

EP121 - S2

18 Oct 21

[Regional Queensland Special #6 - Sunshine Coast] COYO's Sandra Gosling & Spirit House's Acland Brierty | #572

Part 6 of our regional Queensland business showcase takes us to the Sunshine Coast, where we meet one of Queensland’s leading restaurateurs, along with the co-founder of an entirely new yoghurt category! It’s a tasty episode 572 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

[Regional Queensland Special #6 - Sunshine Coast] COYO's Sandra Gosling & Spirit House's Acland Brierty | #572

Part 6 of our regional Queensland business showcase takes us to the Sunshine Coast, where we meet one of Queensland’s leading restaurateurs, along with the co-founder of an entirely new yoghurt category! It’s a tasty episode 572 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

54:29

EP120 - S2

11 Oct 21

[Regional Queensland Special #5 - Bundaberg] Lady Elliot Island's Peter Gash & Kalki Moon’s Rick Prosser | #571

Part 5 of our series showcasing successful regional Queensland business founders takes us to sunny Bundaberg, where we go inside two vastly different businesses. It’s episode 571, set amongst the sugar cane, of The (12 year-old, award-winning) Small Business Big Marketing podcast.

[Regional Queensland Special #5 - Bundaberg] Lady Elliot Island's Peter Gash & Kalki Moon’s Rick Prosser | #571

Part 5 of our series showcasing successful regional Queensland business founders takes us to sunny Bundaberg, where we go inside two vastly different businesses. It’s episode 571, set amongst the sugar cane, of The (12 year-old, award-winning) Small Business Big Marketing podcast.

53:14

EP119 - S2

4 Oct 21

[Regional Queensland Special #4 - Rockhampton] Know Your Knockers' Katrina Houghton & Queen Cherry Bomb's Leah Samson | #570

Part 4 of our series showcasing successful regional Queensland business founders has us catching up with two female entrepreneurs that are making a serious dent in their respective industries. It’s a get-out-of-the-way-I’m-on-a-mission episode 570 of the (12 year-old, award-winning) Small Business Big Marketing podcast

[Regional Queensland Special #4 - Rockhampton] Know Your Knockers' Katrina Houghton & Queen Cherry Bomb's Leah Samson | #570

Part 4 of our series showcasing successful regional Queensland business founders has us catching up with two female entrepreneurs that are making a serious dent in their respective industries. It’s a get-out-of-the-way-I’m-on-a-mission episode 570 of the (12 year-old, award-winning) Small Business Big Marketing podcast

51:27

EP118 - S2

27 Sep 21

[Regional Queensland Special #3 - Mackay] Red Cat Adventures Asher Telford & Woollam Constructions Craig Percival | #569

In Part 3 of our Regional Queensland series, we catch up with two national-award winning business owners from Mackay who are doing big things in their respective industries. It’s a slightly troppo episode 569 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

[Regional Queensland Special #3 - Mackay] Red Cat Adventures Asher Telford & Woollam Constructions Craig Percival | #569

In Part 3 of our Regional Queensland series, we catch up with two national-award winning business owners from Mackay who are doing big things in their respective industries. It’s a slightly troppo episode 569 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

37:04

EP117 - S2

20 Sep 21

[Regional Queensland Special #2] Explore Property director Giovanni Spinella & Polar Industries director Daniel Condon | #568

In part 2 of our Regional Queensland series, we catch up with two business owners from Townsville who are doing big things in their respective industries. It’s a balmy episode 568 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

[Regional Queensland Special #2] Explore Property director Giovanni Spinella & Polar Industries director Daniel Condon | #568

In part 2 of our Regional Queensland series, we catch up with two business owners from Townsville who are doing big things in their respective industries. It’s a balmy episode 568 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

45:17

EP116 - S2

13 Sep 21

[Regional Queensland Special #1] Cairns Aquarium founder Daniel Leipnik & PakMag founder Bree James | #567

Cairns Aquarium founder Daniel Leipnik shares how he brought his boyhood dream to life, and PakMag founder, Bree James shares how she became the biggest publisher in regional Queensland. Join host Tim Reid on Australia’s most popular business marketing podcast.

[Regional Queensland Special #1] Cairns Aquarium founder Daniel Leipnik & PakMag founder Bree James | #567

Cairns Aquarium founder Daniel Leipnik shares how he brought his boyhood dream to life, and PakMag founder, Bree James shares how she became the biggest publisher in regional Queensland. Join host Tim Reid on Australia’s most popular business marketing podcast.

47:19

EP115 - S2

6 Sep 21

[Emergency Episode] Mindfulness techniques for business owners to navigate these crazy times | #566

To support business owners everywhere who are struggling right now, host Tim Reid has teamed up with one of Australia's leading mindfulness experts for a much needed episode 566 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

[Emergency Episode] Mindfulness techniques for business owners to navigate these crazy times | #566

To support business owners everywhere who are struggling right now, host Tim Reid has teamed up with one of Australia's leading mindfulness experts for a much needed episode 566 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

50:02

EP114 - S2

30 Aug 21

How a failed actor grew a multi-million dollar nutrition supplement business | #565

Steve Trinder has had a crack at professional acting, surfing, motorcycle racing and skiing, and whilst all these endeavours built his character, none of them built his bank balance until ten years ago, when he founded X50 Lifestyle from his bedroom. Now he's sold over 70 million sachets in 85 countries and he’s finally found his true-calling. It’s a fake it ‘til you make it episode 565 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

How a failed actor grew a multi-million dollar nutrition supplement business | #565

Steve Trinder has had a crack at professional acting, surfing, motorcycle racing and skiing, and whilst all these endeavours built his character, none of them built his bank balance until ten years ago, when he founded X50 Lifestyle from his bedroom. Now he's sold over 70 million sachets in 85 countries and he’s finally found his true-calling. It’s a fake it ‘til you make it episode 565 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

34:12

EP113 - S2

23 Aug 21

Making $400,000 on Instagram is the least interesting part of Erika Cramer's amazing business journey | #564

Erika Cramer generated $400,000 in sales from Instagram over the past two years. But that’s not the most interesting thing she's done in business. Intrigued? Excellent…so was I when I received her pitch. It’s an overly confident episode 564 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

Making $400,000 on Instagram is the least interesting part of Erika Cramer's amazing business journey | #564

Erika Cramer generated $400,000 in sales from Instagram over the past two years. But that’s not the most interesting thing she's done in business. Intrigued? Excellent…so was I when I received her pitch. It’s an overly confident episode 564 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

54:37

EP112 - S2

16 Aug 21

How to create recurring business revenue with The Automatic Customer's John Warrillow | #563

The lifeblood of your business is repeat customers. But customers can be fickle, markets change, and competitors can be ruthless.  So how do you ensure a steady flow of repeat business? The secret is in recurring revenue ... in finding and keeping automatic customers. It’s a strangely recurring episode 563 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

How to create recurring business revenue with The Automatic Customer's John Warrillow | #563

The lifeblood of your business is repeat customers. But customers can be fickle, markets change, and competitors can be ruthless.  So how do you ensure a steady flow of repeat business? The secret is in recurring revenue ... in finding and keeping automatic customers. It’s a strangely recurring episode 563 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

53:44

EP111 - S2

9 Aug 21

Huge credit card debt plus a smart marketing idea turned Adorn Cosmetics into a multi-million dollar online business | #562

At one point, business owner Briony Kennedy had a credit card and overdraft debt of $500,000, and was doing everything she could to make her business succeed. Then she implemented a marketing idea she should have done long ago, and today her multi-million dollar business is thriving. It’s a not-for-the-faint-hearted episode 562 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

Huge credit card debt plus a smart marketing idea turned Adorn Cosmetics into a multi-million dollar online business | #562

At one point, business owner Briony Kennedy had a credit card and overdraft debt of $500,000, and was doing everything she could to make her business succeed. Then she implemented a marketing idea she should have done long ago, and today her multi-million dollar business is thriving. It’s a not-for-the-faint-hearted episode 562 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

51:57

EP110 - S2

2 Aug 21

How to turn your knowledge in to a million dollar micro business | #561

Keen to know how to turn your knowledge into a million dollar micro business? After all, you are standing on a mountain of knowledge…about something. And there’s never been a better time to turn that knowledge into an online course and make a million bucks! Today’s guest did just that. It’s a get-rich-quicker-than-you-think episode 561 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

How to turn your knowledge in to a million dollar micro business | #561

Keen to know how to turn your knowledge into a million dollar micro business? After all, you are standing on a mountain of knowledge…about something. And there’s never been a better time to turn that knowledge into an online course and make a million bucks! Today’s guest did just that. It’s a get-rich-quicker-than-you-think episode 561 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

01:02:25

EP109 - S2

26 Jul 21

[UPDATE] The voice of SIRI, Karen Jacobsen, on building a personal brand you love | #560

Host of The Small Business Big Marketing Podcast Tim Reid chats with the voice of Siri, Karen Jacobsen, who shares her views on personal branding, navigating the pandemic,  business owner well-being and so much more.

[UPDATE] The voice of SIRI, Karen Jacobsen, on building a personal brand you love | #560

Host of The Small Business Big Marketing Podcast Tim Reid chats with the voice of Siri, Karen Jacobsen, who shares her views on personal branding, navigating the pandemic,  business owner well-being and so much more.

44:31

EP108 - S2

19 Jul 21

How to market a difficult business with Speedfit's Matej Varhalik | #559

Want to know how to market a difficult business? Then take a listen to SpeedFit's Matej Varhalik who is doing just that (very successfully) on The Small Business Big Marketing Podcast with Tim Reid.

How to market a difficult business with Speedfit's Matej Varhalik | #559

Want to know how to market a difficult business? Then take a listen to SpeedFit's Matej Varhalik who is doing just that (very successfully) on The Small Business Big Marketing Podcast with Tim Reid.

50:33

EP107 - S2

5 Jul 21

How to build a deeply engaged community for your business with Andrew Griffiths | #558

If the idea of surrounding yourself with a deeply engaged community who love what you do, buy everything you offer and provide a great sounding board for future ideas is of interest then you're in for an absolute treat. It’s a nurturing episode 558 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid.

How to build a deeply engaged community for your business with Andrew Griffiths | #558

If the idea of surrounding yourself with a deeply engaged community who love what you do, buy everything you offer and provide a great sounding board for future ideas is of interest then you're in for an absolute treat. It’s a nurturing episode 558 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid.

48:36

EP106 - S2

28 Jun 21

How to use live streaming to grow your business | #557

If you'd like to know how to use live streaming to grow your business then take a listen to how Ruby Noosa has done just that as well as grow her personal brand on episode 557 of The Small Business Big Marketing Podcast with host Timbo Reid.

How to use live streaming to grow your business | #557

If you'd like to know how to use live streaming to grow your business then take a listen to how Ruby Noosa has done just that as well as grow her personal brand on episode 557 of The Small Business Big Marketing Podcast with host Timbo Reid.

47:15

EP105 - S2

22 Jun 21

How to make the most from online marketplaces | #556

Shaun Latham launched his web development career selling sex toys online. From there he used his knowledge of online marketplaces to build a company that will change the way you sell your products, by giving you access to all of the major web stores at once.   

How to make the most from online marketplaces | #556

Shaun Latham launched his web development career selling sex toys online. From there he used his knowledge of online marketplaces to build a company that will change the way you sell your products, by giving you access to all of the major web stores at once.   

44:31

EP104 - S2

16 Jun 21

Hype marketing secrets from the world’s greatest propagandists | #555

Self-confessed hype artist Michael F. Schein shares his 12 secrets for creating hype around your business; he’s overflowing with stories of obscure crackpots who got millions of people to buy into their ideas, along with unknowns, freaks and weirdos who garnered around the clock media attention without spending a penny.

Hype marketing secrets from the world’s greatest propagandists | #555

Self-confessed hype artist Michael F. Schein shares his 12 secrets for creating hype around your business; he’s overflowing with stories of obscure crackpots who got millions of people to buy into their ideas, along with unknowns, freaks and weirdos who garnered around the clock media attention without spending a penny.

01:08:58

EP103 - S2

7 Jun 21

How (& why) to choose a perfect business name | #554

If choosing a name for your business, brand, product, service, even promotion, is proving challenging, then take  a listen to what world-leading naming expert Alexandra Watkins has to share with host Tim Reid. Her process is fun, simple and mighty effective in identifying a name that sticks.

How (& why) to choose a perfect business name | #554

If choosing a name for your business, brand, product, service, even promotion, is proving challenging, then take  a listen to what world-leading naming expert Alexandra Watkins has to share with host Tim Reid. Her process is fun, simple and mighty effective in identifying a name that sticks.

53:34

EP102 - S2

31 May 21

Fit Dad Lifestyle’s Leroy Faure is big on community building | #553

Building a community is a great way to differentiate that beautiful business of yours. So in this episode, host Tim Reid chats with Fit Dad Lifestyle founder Leroy Faure about how he’s built a community of 4,000 motivated and engaged men who are all on the same journey of fatherhood.

Fit Dad Lifestyle’s Leroy Faure is big on community building | #553

Building a community is a great way to differentiate that beautiful business of yours. So in this episode, host Tim Reid chats with Fit Dad Lifestyle founder Leroy Faure about how he’s built a community of 4,000 motivated and engaged men who are all on the same journey of fatherhood.

57:48

EP101 - S2

26 May 21

F1 aerodynamicist, Kate Reid, makes the world's best croissant | #552

Kate Reid’s business journey has all the makings of a Hollywood thriller. It involves behind-the-scenes of Formula 1 racing, a memorable visit to Monaco , a life-threatening illness, huge disappointment, truckloads of passion along with the best croissant in the world!

F1 aerodynamicist, Kate Reid, makes the world's best croissant | #552

Kate Reid’s business journey has all the makings of a Hollywood thriller. It involves behind-the-scenes of Formula 1 racing, a memorable visit to Monaco , a life-threatening illness, huge disappointment, truckloads of passion along with the best croissant in the world!

01:16:57

EP100 - S2

17 May 21

[Update] Sleepbus founder Simon Rowe thanks a strong brand for getting him through COVID | #551

Sleepbus founder Simon Rowe's mission to provide a safe nights sleep to any Australian who needs it is tracking along beautifully thanks to a strong brand and never-say-die attitude. Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave a message on the Hotline on <a href="tel:+61480015150">+61480015150</a>

[Update] Sleepbus founder Simon Rowe thanks a strong brand for getting him through COVID | #551

Sleepbus founder Simon Rowe's mission to provide a safe nights sleep to any Australian who needs it is tracking along beautifully thanks to a strong brand and never-say-die attitude. Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave a message on the Hotline on <a href="tel:+61480015150">+61480015150</a>

54:10

EP99 - S2

10 May 21

Guy Grossi on creating a memorable customer experience | #550

Celebrity chef and Australia’s most celebrated restaurant owner Guy Grossi talks about customer experience, we hear from a listener who contacted the Hotline plus I’ve got some big news for all you Pink Floyd fans amongst us! Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave a message on the Hotline on our +61 480 015 150.

Guy Grossi on creating a memorable customer experience | #550

Celebrity chef and Australia’s most celebrated restaurant owner Guy Grossi talks about customer experience, we hear from a listener who contacted the Hotline plus I’ve got some big news for all you Pink Floyd fans amongst us! Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave a message on the Hotline on our +61 480 015 150.

01:04:26

EP98 - S2

2 May 21

The Inspiring Story of Entrepreneur & Quadriplegic Perry Cross | #549

Perry Cross is unstoppable. He founded Accessible Homes Australia, he’s an in-demand keynote speaker and the founder of the Perry Cross Foundation on a mission to cure paralysis. He’s also a fully aspirated quadriplegic. Host Tim Reid chats with this incredible human being about business and life.

The Inspiring Story of Entrepreneur & Quadriplegic Perry Cross | #549

Perry Cross is unstoppable. He founded Accessible Homes Australia, he’s an in-demand keynote speaker and the founder of the Perry Cross Foundation on a mission to cure paralysis. He’s also a fully aspirated quadriplegic. Host Tim Reid chats with this incredible human being about business and life.

52:55

EP97 - S2

26 Apr 21

How to launch and run a business on a shoestring | #548

How to launch and run a business on a shoestring is the focus of this episode. So listen in as host Tim Reid chats with Andrew MacDonald, founder of Aussie clothing brand Ringers Western.

How to launch and run a business on a shoestring | #548

How to launch and run a business on a shoestring is the focus of this episode. So listen in as host Tim Reid chats with Andrew MacDonald, founder of Aussie clothing brand Ringers Western.

47:29

EP96 - S2

19 Apr 21

How to make funny sales videos proven to generate millions of dollars in sales | #547

Joseph Wilkins produces funny sales videos proven to generate millions of views and dollars for his clients. Today he shares with host Tim Reid his 8-step process for doing just that.

How to make funny sales videos proven to generate millions of dollars in sales | #547

Joseph Wilkins produces funny sales videos proven to generate millions of views and dollars for his clients. Today he shares with host Tim Reid his 8-step process for doing just that.

01:06:03

EP95 - S2

11 Apr 21

How to find your purpose with Car Next Door’s Will Davies | #545

Host Tim Reid chats with ex-mortgage broker turned environmental warrior Will Davies who’s built his Car Next Door business in response to human kinds’ unnecessary use of the motor vehicle.

How to find your purpose with Car Next Door’s Will Davies | #545

Host Tim Reid chats with ex-mortgage broker turned environmental warrior Will Davies who’s built his Car Next Door business in response to human kinds’ unnecessary use of the motor vehicle.

46:14

EP95 - S2

29 Mar 21

Calvin Klein lingerie model Ingrid Bonner on building a global brand | #546

Homebodii’s Ingrid Bonner talks with host Tim Reid about building a luxury sleep and bridal wear business based on the lessons she picked up modelling for Calvin Klein, as well as the customer feedback she’s constantly getting and acting on.

Calvin Klein lingerie model Ingrid Bonner on building a global brand | #546

Homebodii’s Ingrid Bonner talks with host Tim Reid about building a luxury sleep and bridal wear business based on the lessons she picked up modelling for Calvin Klein, as well as the customer feedback she’s constantly getting and acting on.

41:12

EP94 - S2

5 Apr 21

Cryptocurrency (not just Bitcoin) for small business - All your questions answered | #544

One of Australia’s leading cryptocurrency experts Carioline Bowler answers all your questions about how small business owners can embrace and make best use of the brave new world of cryptocurrencies. You know … Bitcoin, Ethereum, blockchains etc!

Cryptocurrency (not just Bitcoin) for small business - All your questions answered | #544

One of Australia’s leading cryptocurrency experts Carioline Bowler answers all your questions about how small business owners can embrace and make best use of the brave new world of cryptocurrencies. You know … Bitcoin, Ethereum, blockchains etc!

01:09:52

EP94 - S2

22 Mar 21

How to transform your business’s slide decks into your most valuable asset with Shufflrr's James Ontra | #543

Shufflrr’s James Ontra believes a business’s slide decks are it’s most underutilised asset. How’s that for a bold statement given the various other assets most businesses own? But host Tim Reid thinks he has a point. It’s a highly persuasive episode 543 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

How to transform your business’s slide decks into your most valuable asset with Shufflrr's James Ontra | #543

Shufflrr’s James Ontra believes a business’s slide decks are it’s most underutilised asset. How’s that for a bold statement given the various other assets most businesses own? But host Tim Reid thinks he has a point. It’s a highly persuasive episode 543 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

42:43

EP93 - S2

15 Mar 21

[UPDATE] Sacking her distributor was the best move ever for Snotty Nose's Laura Klein | #542

Sacking her distributor enabled Laura Klein to take her Snotty Noses business to a whole new level … along with some very smart marketing. Host Tim Reid chats with her all about it.

[UPDATE] Sacking her distributor was the best move ever for Snotty Nose's Laura Klein | #542

Sacking her distributor enabled Laura Klein to take her Snotty Noses business to a whole new level … along with some very smart marketing. Host Tim Reid chats with her all about it.

50:55

EP92 - S2

8 Mar 21

Flow Hive’s Cedar Anderson shares his growth strategies that have worked for him during these challenging times | #541

Cedar Anderson crashed the Indiegogo site multiple times when running a crowdfunding campaign for his disruptive beekeeping innovation called Flow Hive. He's now a multi-millionaire and is keen to see others do the same. Listen in as host Tim Reid chats with him in his bees uit keeping closet!

Flow Hive’s Cedar Anderson shares his growth strategies that have worked for him during these challenging times | #541

Cedar Anderson crashed the Indiegogo site multiple times when running a crowdfunding campaign for his disruptive beekeeping innovation called Flow Hive. He's now a multi-millionaire and is keen to see others do the same. Listen in as host Tim Reid chats with him in his bees uit keeping closet!

53:12

EP91 - S2

1 Mar 21

How marketing reshapes your brain with neuromarketer Professor Prince Ghuman | #540

Ever wondered why McDonalds logo is red and yellow? Or why watches in ads are always set at 10:10? Or why some stores seem to be always on sale? Wonder no more. Host Tim Reid chats with neuromarketing expert Professor Prince Ghuman who explains how marketing reshapes your brain. Scary stuff!

How marketing reshapes your brain with neuromarketer Professor Prince Ghuman | #540

Ever wondered why McDonalds logo is red and yellow? Or why watches in ads are always set at 10:10? Or why some stores seem to be always on sale? Wonder no more. Host Tim Reid chats with neuromarketing expert Professor Prince Ghuman who explains how marketing reshapes your brain. Scary stuff!

49:00

EP90 - S2

21 Feb 21

Jeff Bezos’s shadow Colin Bryar on how ideas are brought to life inside Amazon | #539

Colin Bryar was Jeff Bezos’s shadow (AKA right hand man) inside of Amazon. In this revealing chat, he explains to host Tim Reid Amazon’s process of working backwards, in which every new idea starts with the customer front and centre. Notebook at the ready!

Jeff Bezos’s shadow Colin Bryar on how ideas are brought to life inside Amazon | #539

Colin Bryar was Jeff Bezos’s shadow (AKA right hand man) inside of Amazon. In this revealing chat, he explains to host Tim Reid Amazon’s process of working backwards, in which every new idea starts with the customer front and centre. Notebook at the ready!

48:36

EP89 - S2

15 Feb 21

[UPDATE] Four Pillars Gin has been named the world’s best gin 2-years running. Founder Stu Gregor shares what they’re getting right | #538

Four Pillars Gin founder Stu Gregor shares with host Tim Reid how he’s managed to be awarded the world’s best gin not once but twice … in fact, two years in a row!

[UPDATE] Four Pillars Gin has been named the world’s best gin 2-years running. Founder Stu Gregor shares what they’re getting right | #538

Four Pillars Gin founder Stu Gregor shares with host Tim Reid how he’s managed to be awarded the world’s best gin not once but twice … in fact, two years in a row!

59:49

EP88 - S2

8 Feb 21

This subscription business model saved Australia’s artisan cheesemakers (and it can save others) | #537

Cheese Therapy founders Sam Penny and Helen Shadforth have single-handedly saved Australia’s artisan cheese making industry from going under following bushfires, drought, economic turmoil and now COVID-19. Host Tim Reid finds out how they did it.

This subscription business model saved Australia’s artisan cheesemakers (and it can save others) | #537

Cheese Therapy founders Sam Penny and Helen Shadforth have single-handedly saved Australia’s artisan cheese making industry from going under following bushfires, drought, economic turmoil and now COVID-19. Host Tim Reid finds out how they did it.

50:31

EP87 - S2

1 Feb 21

Bellroy founder Andy Fallshaw attributes just one word to his brand's success | #536

Bellroy founder Andy Fallshaw chats with host Tim Reid about how one word (in fact, one made-up word!) continues to influence all aspects of this iconic Aussie brand.

Bellroy founder Andy Fallshaw attributes just one word to his brand's success | #536

Bellroy founder Andy Fallshaw chats with host Tim Reid about how one word (in fact, one made-up word!) continues to influence all aspects of this iconic Aussie brand.

53:47

EP86 - S2

25 Jan 21

Clever marketing ideas have built The Branding Office in to a nice little earner | #535

Clever marketing ideas like looking after even the smallest of clients (“small fish are sweet!”) have led to The Branding Office turning over $2M in Year 3. Join host Tim Reid as he chats with owner Justin Veivers.

Clever marketing ideas have built The Branding Office in to a nice little earner | #535

Clever marketing ideas like looking after even the smallest of clients (“small fish are sweet!”) have led to The Branding Office turning over $2M in Year 3. Join host Tim Reid as he chats with owner Justin Veivers.

49:31

EP85 - S2

19 Jan 21

Besties reveal how losing a combined 50KG lead to a multimillion dollar weight loss empire | #534

Host Tim Reid chats with weight loss experts Jade Spooner & Amal Wakim about how losing a combined 50KGs lead to the launch of Equalution, a multi-million dollar weight loss empire.

Besties reveal how losing a combined 50KG lead to a multimillion dollar weight loss empire | #534

Host Tim Reid chats with weight loss experts Jade Spooner & Amal Wakim about how losing a combined 50KGs lead to the launch of Equalution, a multi-million dollar weight loss empire.

56:12

EP84 - S2

11 Jan 21

How to find your ideal niche in business | #533

Brenton Ward’s business serves a very specific niche. It cost him $3,000 set-up, and generates $100,000 in recurring monthly income, with few overheads, and it runs without him. Nice niche!

How to find your ideal niche in business | #533

Brenton Ward’s business serves a very specific niche. It cost him $3,000 set-up, and generates $100,000 in recurring monthly income, with few overheads, and it runs without him. Nice niche!

01:08:30

EP83 - S2

21 Dec 20

32 Ways Consumers Can Help Small Business Grow | #532

Host Tim Reid has a passion for seeing small businesses grow. So, with the help of his listeners, here’s 32 ways that we, as consumers, can help small businesses grow.

32 Ways Consumers Can Help Small Business Grow | #532

Host Tim Reid has a passion for seeing small businesses grow. So, with the help of his listeners, here’s 32 ways that we, as consumers, can help small businesses grow.

23:40

EP82 - S2

17 Dec 20

Ella Bache’s 3rd generation owner Pippa Hallas on making bold moves & unexpected decisions | #531

Ella Bache's 3rd generation owner Pippa Hallas chats with Tim Reid about making bold moves & unexpected decisions in this 3rd generation global skincare empire.

Ella Bache’s 3rd generation owner Pippa Hallas on making bold moves & unexpected decisions | #531

Ella Bache's 3rd generation owner Pippa Hallas chats with Tim Reid about making bold moves & unexpected decisions in this 3rd generation global skincare empire.

48:20

EP81 - S2

14 Dec 20

Podiatrist turned product entrepreneur Rachael Ferguson on achieving 200% annual growth (year-on-year) | #530

200% annual growth (year-on-year) is what podiatrist turned product entrepreneur Rachael Ferguson is currently experiencing. Host Timbo Reid finds out how she’s doing it.

Podiatrist turned product entrepreneur Rachael Ferguson on achieving 200% annual growth (year-on-year) | #530

200% annual growth (year-on-year) is what podiatrist turned product entrepreneur Rachael Ferguson is currently experiencing. Host Timbo Reid finds out how she’s doing it.

53:38

EP80 - S2

7 Dec 20

These smart decisions led to Mobile Tyre Shop growing exponentially | #529

Host Tim Reid chats with one very smart business founder in Mobile Tyre Shop’s Travis Osborne, who 5 years ago was struggling to get the business off the ground, but in 2020 the rubber has well and truly hit the road. Travis shares the smart decisions he’s made along the way.

These smart decisions led to Mobile Tyre Shop growing exponentially | #529

Host Tim Reid chats with one very smart business founder in Mobile Tyre Shop’s Travis Osborne, who 5 years ago was struggling to get the business off the ground, but in 2020 the rubber has well and truly hit the road. Travis shares the smart decisions he’s made along the way.

47:29

EP79 - S2

30 Nov 20

Avoid business closure with these cyber security tips with cyber security expert Bastien Treptel | #528

Host Timbo Reid’s business has been hacked four times in the past few months. So he decided it’s time to pull in the big guns and find out how all business owners can avoid this. So join Timbo as he chats with cyber security expert Bastien Treptel of the CTRL Group.

Avoid business closure with these cyber security tips with cyber security expert Bastien Treptel | #528

Host Timbo Reid’s business has been hacked four times in the past few months. So he decided it’s time to pull in the big guns and find out how all business owners can avoid this. So join Timbo as he chats with cyber security expert Bastien Treptel of the CTRL Group.

42:28

EP78 - S2

23 Nov 20

Another business success story inspired by COVID-19 with IsoKings Jeremy Fleming | #527

Host Timbo Reid chats with Australia’s leading stage designer Jeremy Fleming who’s COVID-19 forced pivot was the best business decision he and his wife have ever made.

Another business success story inspired by COVID-19 with IsoKings Jeremy Fleming | #527

Host Timbo Reid chats with Australia’s leading stage designer Jeremy Fleming who’s COVID-19 forced pivot was the best business decision he and his wife have ever made.

46:02

EP77 - S2

16 Nov 20

COVID-19 inspired music teacher Mike Grande to build his own proprietary teaching platform | 526

This COVID-19 inspired pivot has resulted in a great new business model for music teacher Mike Grande. Listen to his chat with podcast host Tim Reid of The Small Business Big Marketing Podcast.

COVID-19 inspired music teacher Mike Grande to build his own proprietary teaching platform | 526

This COVID-19 inspired pivot has resulted in a great new business model for music teacher Mike Grande. Listen to his chat with podcast host Tim Reid of The Small Business Big Marketing Podcast.

50:00

EP76 - S2

9 Nov 20

Budgy Smugglers owner Adam Linforth on building an iconic Australian brand | #525

Over 100,000 pairs of Budgy Smugglers are sold each year globally. Owner Adam Linforth talks to host Tim Reid about how he’s in no rush to build this iconic (and fun) Australian brand. 

Budgy Smugglers owner Adam Linforth on building an iconic Australian brand | #525

Over 100,000 pairs of Budgy Smugglers are sold each year globally. Owner Adam Linforth talks to host Tim Reid about how he’s in no rush to build this iconic (and fun) Australian brand. 

59:23

EP75 - S2

2 Nov 20

Smart social media usage grew this third-generation chocolate shop | #524

Host Tim Reid chats with third generation business owner Johnny Kapos (AKA Chocolate Johnny) of Perfection Chocolates who’s embraced social media in a very big way to grow his chocolate shop and wholesaling business.

Smart social media usage grew this third-generation chocolate shop | #524

Host Tim Reid chats with third generation business owner Johnny Kapos (AKA Chocolate Johnny) of Perfection Chocolates who’s embraced social media in a very big way to grow his chocolate shop and wholesaling business.

52:30

EP74 - S2

26 Oct 20

Personal tragedy inspired the launch of TradeMutt | #523

Host Tim Reid chats with TradeMutt founders Ed & Dan about how a personal tragedy led to the creation of a workwear business that’s making big inroads into workplace discussions around men’s mental health.

Personal tragedy inspired the launch of TradeMutt | #523

Host Tim Reid chats with TradeMutt founders Ed & Dan about how a personal tragedy led to the creation of a workwear business that’s making big inroads into workplace discussions around men’s mental health.

52:05

EP73 - S2

19 Oct 20

Answer this one confronting question and grow your business | #522

Lawyer Joanna Oakey took her team away, wrote one confronting question on a whiteboard and spent the next few hours answering it. The results led to 25% growth year-on-year.

Answer this one confronting question and grow your business | #522

Lawyer Joanna Oakey took her team away, wrote one confronting question on a whiteboard and spent the next few hours answering it. The results led to 25% growth year-on-year.

43:53

EP73 - S2

12 Oct 20

Big marketing ideas is what Thankyou’s Daniel Flynn thrives on | Bonus Ep

How to generate big marketing ideas (and why you damn well should) is the topic of this insightful chat between Thankyou’s Daniel Flynn and host Tim Reid.

Big marketing ideas is what Thankyou’s Daniel Flynn thrives on | Bonus Ep

How to generate big marketing ideas (and why you damn well should) is the topic of this insightful chat between Thankyou’s Daniel Flynn and host Tim Reid.

41:15

EP72 - S2

12 Oct 20

How to get your business on page 1 of Google | #521

Your most challenging SEO questions are answered by Australia’s leading SEO expert Harry Sanders. We cover keyword selection, getting backlinks, verbal search, website security, negative SEO and plenty more.

How to get your business on page 1 of Google | #521

Your most challenging SEO questions are answered by Australia’s leading SEO expert Harry Sanders. We cover keyword selection, getting backlinks, verbal search, website security, negative SEO and plenty more.

01:06:09

EP71 - S2

5 Oct 20

SEO Agency of the Year winner Harry Sanders was homeless when he started his business | #520

SEO Agency of the Year winner Harry Sanders started Studio Hawk when he was just 17 and homeless. This year it will turn over $4M. Get ready to be inspired.

SEO Agency of the Year winner Harry Sanders was homeless when he started his business | #520

SEO Agency of the Year winner Harry Sanders started Studio Hawk when he was just 17 and homeless. This year it will turn over $4M. Get ready to be inspired.

48:00

EP70 - S2

28 Sep 20

Building a product brand from scratch with Bell & Bone’s Arianne Sackville | #519

Host Tim Reid goes deep with Arianne Sackville who’s built her premium dog food brand from the ground up. This all encompassing discussion covers branding, pricing, distribution, marketing and plenty more business growth insights.

Building a product brand from scratch with Bell & Bone’s Arianne Sackville | #519

Host Tim Reid goes deep with Arianne Sackville who’s built her premium dog food brand from the ground up. This all encompassing discussion covers branding, pricing, distribution, marketing and plenty more business growth insights.

57:02

EP69 - S2

21 Sep 20

Running a heart-centered business with Rashay’s Rami Ykmour | #518

Host Tim Reid chats with hospitality entrepreneur Rami Ykmour of Rashay’s about how and why running a heart-centered business is his preferred style for growing businesses and people he loves.

Running a heart-centered business with Rashay’s Rami Ykmour | #518

Host Tim Reid chats with hospitality entrepreneur Rami Ykmour of Rashay’s about how and why running a heart-centered business is his preferred style for growing businesses and people he loves.

53:06

EP68 - S2

14 Sep 20

A customer happiness business that happens to sell telecommunications | #517

Telco founder Mark Fazio chats to host Tim Reid about how he’s created a customer happiness business that just so happiness to sell mobile and Internet plans. Not to mention the fact that he’s competing against some brands with annual marketing budgets equivalent to the GDP of some small countries!

A customer happiness business that happens to sell telecommunications | #517

Telco founder Mark Fazio chats to host Tim Reid about how he’s created a customer happiness business that just so happiness to sell mobile and Internet plans. Not to mention the fact that he’s competing against some brands with annual marketing budgets equivalent to the GDP of some small countries!

52:09

EP67 - S2

7 Sep 20

Teen entrepreneur Josh Apitz is on a mission to save Aussie lives | #516

Host Tim Reid chats with teen entrepreneur Josh Apitz whose Seagull Milk brand of sunscreen is already making waves. Listen in as he shares his inspiring journey so far.

Teen entrepreneur Josh Apitz is on a mission to save Aussie lives | #516

Host Tim Reid chats with teen entrepreneur Josh Apitz whose Seagull Milk brand of sunscreen is already making waves. Listen in as he shares his inspiring journey so far.

48:39

EP66 - S2

31 Aug 20

Closing a hugely successful business with I Heart Bargains’ Chelsea Thomas | #515

Host Tim Reid chats with leading social influencer and founder of I Heart Bargains’ Chelsea Thomas, who recently closed her burgeoning online empire at the height of its success. She shares how she built it, and why she closed it. Warning … things get a little emotional!

Closing a hugely successful business with I Heart Bargains’ Chelsea Thomas | #515

Host Tim Reid chats with leading social influencer and founder of I Heart Bargains’ Chelsea Thomas, who recently closed her burgeoning online empire at the height of its success. She shares how she built it, and why she closed it. Warning … things get a little emotional!

01:08:57

EP65 - S2

24 Aug 20

Landing The Pentagon as a customer lead to this business being valued at $7M in just 4-years | #514

Host Tim Reid chats with AUSFIT Torsion Bar founder Anthony Richardson, whose fitness product is used on Navy vessels around the world. His clients include The Pentagon, Norfolk Navy Base (the largest in the world) along with PTs and physios. 

Landing The Pentagon as a customer lead to this business being valued at $7M in just 4-years | #514

Host Tim Reid chats with AUSFIT Torsion Bar founder Anthony Richardson, whose fitness product is used on Navy vessels around the world. His clients include The Pentagon, Norfolk Navy Base (the largest in the world) along with PTs and physios. 

44:17

EP64 - S2

17 Aug 20

10 steps to moderate business success with Hotwire Heating’s Luke Chant| #513

Not every business owner wants to be the next Zuckerberg. Some are happy building a business that brings them a decent income, and lots of happiness. Host Tim Reid chats with Hotwire Heating’s Luke Chant, who’s done exactly that, and in this episode he shares the 10 things that enabled a moderate level of business success.

10 steps to moderate business success with Hotwire Heating’s Luke Chant| #513

Not every business owner wants to be the next Zuckerberg. Some are happy building a business that brings them a decent income, and lots of happiness. Host Tim Reid chats with Hotwire Heating’s Luke Chant, who’s done exactly that, and in this episode he shares the 10 things that enabled a moderate level of business success.

56:22

EP63 - S2

10 Aug 20

4 smart marketing ideas grew this niche business exponentially | #512

Host Tim Reid loves a clever marketing idea. But when four come along in the one interview, it’s time to get excited! Colin Fragar of The Council Approval Experts shares how he’s grown his small, niche business through some very smart marketing. Wait until you get to the bit about the Trust Box … pure marketing genius!

4 smart marketing ideas grew this niche business exponentially | #512

Host Tim Reid loves a clever marketing idea. But when four come along in the one interview, it’s time to get excited! Colin Fragar of The Council Approval Experts shares how he’s grown his small, niche business through some very smart marketing. Wait until you get to the bit about the Trust Box … pure marketing genius!

56:03

EP62 - S2

3 Aug 20

Business networking tips & tricks with Bx Networking’s Matt Alderton | #511

Business networking expert Matt Alderton chats with host Tim Reid about how to use networking to successfully grow your small business. His insights may well turn the way you currently network on its head!

Business networking tips & tricks with Bx Networking’s Matt Alderton | #511

Business networking expert Matt Alderton chats with host Tim Reid about how to use networking to successfully grow your small business. His insights may well turn the way you currently network on its head!

56:06

EP61 - S2

27 Jul 20

Turn your struggling business in to one you love | #510

It’s 100% possible to turn a struggling business around. Host Tim Reid chats with Dr. Drip’s Andy & Angela Smith who hit rock bottom only to now be running, not one, but two businesses they love. Tune in to hear them explain exactly how they did it.

Turn your struggling business in to one you love | #510

It’s 100% possible to turn a struggling business around. Host Tim Reid chats with Dr. Drip’s Andy & Angela Smith who hit rock bottom only to now be running, not one, but two businesses they love. Tune in to hear them explain exactly how they did it.

54:36

EP60 - S2

20 Jul 20

How Invisible Marketing drives brand discovery | #509

Brand licensing expert, Jeff Lotman, chats with Tim Reid about how to create new entry points for new customers to discover your business, the under-utlised power of brand licensing, what types of businesses it’s best suited to, plus some great case studies of brand licensing at work. Oh, plus Jeff owns the iconic LA fashion label, Fred Segal (which dressed Elvis!, so we talk about that as well.

How Invisible Marketing drives brand discovery | #509

Brand licensing expert, Jeff Lotman, chats with Tim Reid about how to create new entry points for new customers to discover your business, the under-utlised power of brand licensing, what types of businesses it’s best suited to, plus some great case studies of brand licensing at work. Oh, plus Jeff owns the iconic LA fashion label, Fred Segal (which dressed Elvis!, so we talk about that as well.

47:14

EP59 - S2

12 Jul 20

How your business can benefit from a pop-up store | #508

Pop-up store expert Michelle Young, chats with Tim Reid about the key factors that make for a successful pop-up store, which businesses are best suited to pop-ups and what the future of retail looks like.

How your business can benefit from a pop-up store | #508

Pop-up store expert Michelle Young, chats with Tim Reid about the key factors that make for a successful pop-up store, which businesses are best suited to pop-ups and what the future of retail looks like.

43:18

EP58 - S2

6 Jul 20

Creating an iconic product or service? | #507

Founder of the iconic Jelly Sandal, Ben Nothling, chats to Tim Reid about building a multi-million dollar business, the power of celebrity endorsement and the motivation he gets from working alongside his wife.

Creating an iconic product or service? | #507

Founder of the iconic Jelly Sandal, Ben Nothling, chats to Tim Reid about building a multi-million dollar business, the power of celebrity endorsement and the motivation he gets from working alongside his wife.

37:44

EP57 - S2

2 Jul 20

A never-say-die attitude turned a $400K loss into a booming new business with Perform-360's Jason Clark | #506

Four years ago, Jason Clark closed the door on a failed fitness franchise, kissing $400,000 good-bye. On that same day, his wife gave birth to their second child. Four years on and Jason’s never been happier, thanks to a smart business decision, some clever marketing, and (most-importantly) four words uttered by his exhausted wife! It’s a tell-all episode 506 of The (award-winning) Small Business Big Marketing podcast. A little bit more about Perform-360’s Jason Clark Jason Clarke has been a personal trainer for 25 years. And like many PT’s he dreamt of one day owning his own business. Well, four years ago, that dream became a nightmare, when Jason lost $400K of his parent’s money in a failed fitness franchise, whilst his wife was giving birth to their second child! Wait until you hear the advice she gave him that led to where he is now - the proud founder of a new fitness concept in Brisbane called Perform-360, that this year will turn over seven figures. This is such a great story of business determination, or as Jason puts it “an expensive MBA!” So let’s go and hear how he did it, and what role marketing played in this incredible turnaround. We start off with Jason describing the time, 4 years ago, when he lost $400K on a failed fitness franchise ... Timbo's Top 3 Attention Grabbers from Timbo’s chat with Perform-360’s Jason Clark First and foremost, I love the courage Jason showed in getting back on the horse and starting another business after dropping $400K. I love his advice to avoid bright, shiny objects. This applies to life in general! I love his advice around learning the ins and outs of Facebook. Be sure to check out this recent chat I had with Facebook expert Cham Tang of Authentic Education. Links & resources mentioned in episode 506 Perform-360's official website Join the Small Business Big Marketing Tribe on Facebook Other episodes with other business owners in the fitness / wellness industry: Interview with Michelle Bridges (Motivation) Interview with Ray Good (Mindfulness) Interview with Tom O’Toole of Beechworth Bakery (Happiness) Last week's episode -  How a friend’s death inspired a global movement (& business) with 100 things’ Sebastian Terry This week's Monster Prize Draw winner Daniel Sapsead of Sales Nomad Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below.   Timbo Reid

A never-say-die attitude turned a $400K loss into a booming new business with Perform-360's Jason Clark | #506

Four years ago, Jason Clark closed the door on a failed fitness franchise, kissing $400,000 good-bye. On that same day, his wife gave birth to their second child. Four years on and Jason’s never been happier, thanks to a smart business decision, some clever marketing, and (most-importantly) four words uttered by his exhausted wife! It’s a tell-all episode 506 of The (award-winning) Small Business Big Marketing podcast. A little bit more about Perform-360’s Jason Clark Jason Clarke has been a personal trainer for 25 years. And like many PT’s he dreamt of one day owning his own business. Well, four years ago, that dream became a nightmare, when Jason lost $400K of his parent’s money in a failed fitness franchise, whilst his wife was giving birth to their second child! Wait until you hear the advice she gave him that led to where he is now - the proud founder of a new fitness concept in Brisbane called Perform-360, that this year will turn over seven figures. This is such a great story of business determination, or as Jason puts it “an expensive MBA!” So let’s go and hear how he did it, and what role marketing played in this incredible turnaround. We start off with Jason describing the time, 4 years ago, when he lost $400K on a failed fitness franchise ... Timbo's Top 3 Attention Grabbers from Timbo’s chat with Perform-360’s Jason Clark First and foremost, I love the courage Jason showed in getting back on the horse and starting another business after dropping $400K. I love his advice to avoid bright, shiny objects. This applies to life in general! I love his advice around learning the ins and outs of Facebook. Be sure to check out this recent chat I had with Facebook expert Cham Tang of Authentic Education. Links & resources mentioned in episode 506 Perform-360's official website Join the Small Business Big Marketing Tribe on Facebook Other episodes with other business owners in the fitness / wellness industry: Interview with Michelle Bridges (Motivation) Interview with Ray Good (Mindfulness) Interview with Tom O’Toole of Beechworth Bakery (Happiness) Last week's episode -  How a friend’s death inspired a global movement (& business) with 100 things’ Sebastian Terry This week's Monster Prize Draw winner Daniel Sapsead of Sales Nomad Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below.   Timbo Reid

38:26

EP56 - S2

25 Jun 20

How a friend’s death inspired a global movement (& business) with 100 Things’ Sebastian Terry | #505

100 Things founder Sebastian Terry is on a mission to tick 100 things off a list he wrote the day after his best friend died. Little did he know that that list would change everything, not the least of which was creating a global movement. It’s a ridiculously inspiring episode 505 of The (award-winning) Small Business Big Marketing podcast. A little bit more about 100 Things Sebastian Terry 100 Things founder Sebastian Terry was inspired by the death of his close mate, to ask himself one simple question … “Am I happy?” The answer was “No!”, so he created a list of 100 things that he hoped would help him find happiness. Ten years on, Sebastian could never have imagined the impact that list has had on himself and hundreds of thousands of others. But amazingly, it wasn’t until he’d ticked off 72 things that life really changed. This starter of a global movement is now the star of his own TV show, a published author, a sought-after keynote speaker, and although he’d deny it … an absolute saver of lives. I know you’re going to love this chat as we explore how 100 Things became a global movement, how he’s commercialised it, and the role marketing has played in building the brand. I started off by asking Sebastian to describe his life prior to his best friend dying ... Timbo's Top 3 Attention Grabbers from Timbo’s chat with 100 Things Sebastian Terry Stop for a moment and acknowledge just how capable you really are. Ask how you can be of service … amazing things will happen. Identify where you’re unhappy in your business … then do something about it. Now!   Links & resources mentioned in episode 505 Sebastian Terry's official 100 Things website Sebastian Terry's list of 100 things Interview with Dentist Padi Lund Join the Small Business Big Marketing Tribe on Facebook Other episodes that include interviews with inspiring business owners (that pretty much covers every single one of my guests!): Interview with Outland Denim's James Bartle Interview with door-to-door salesman Chandler Smith Interview with outdoor adventurer James Castrission Last week's episode -  6 proven small business marketing strategies that helped generate $25M revenue with Authentic Education's Cham Tang.   This week's Monster Prize Draw winner Underground service locator Ben Minutoli of Geelong Cable Locations   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below.   Timbo Reid

How a friend’s death inspired a global movement (& business) with 100 Things’ Sebastian Terry | #505

100 Things founder Sebastian Terry is on a mission to tick 100 things off a list he wrote the day after his best friend died. Little did he know that that list would change everything, not the least of which was creating a global movement. It’s a ridiculously inspiring episode 505 of The (award-winning) Small Business Big Marketing podcast. A little bit more about 100 Things Sebastian Terry 100 Things founder Sebastian Terry was inspired by the death of his close mate, to ask himself one simple question … “Am I happy?” The answer was “No!”, so he created a list of 100 things that he hoped would help him find happiness. Ten years on, Sebastian could never have imagined the impact that list has had on himself and hundreds of thousands of others. But amazingly, it wasn’t until he’d ticked off 72 things that life really changed. This starter of a global movement is now the star of his own TV show, a published author, a sought-after keynote speaker, and although he’d deny it … an absolute saver of lives. I know you’re going to love this chat as we explore how 100 Things became a global movement, how he’s commercialised it, and the role marketing has played in building the brand. I started off by asking Sebastian to describe his life prior to his best friend dying ... Timbo's Top 3 Attention Grabbers from Timbo’s chat with 100 Things Sebastian Terry Stop for a moment and acknowledge just how capable you really are. Ask how you can be of service … amazing things will happen. Identify where you’re unhappy in your business … then do something about it. Now!   Links & resources mentioned in episode 505 Sebastian Terry's official 100 Things website Sebastian Terry's list of 100 things Interview with Dentist Padi Lund Join the Small Business Big Marketing Tribe on Facebook Other episodes that include interviews with inspiring business owners (that pretty much covers every single one of my guests!): Interview with Outland Denim's James Bartle Interview with door-to-door salesman Chandler Smith Interview with outdoor adventurer James Castrission Last week's episode -  6 proven small business marketing strategies that helped generate $25M revenue with Authentic Education's Cham Tang.   This week's Monster Prize Draw winner Underground service locator Ben Minutoli of Geelong Cable Locations   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below.   Timbo Reid

59:41

EP55 - S2

17 Jun 20

6 proven small business marketing strategies that helped generate $25M revenue with Authentic Education's Cha Tang | #504

In 10 years, today’s guest has turned a $2M marketing spend into $25M in revenue. Ka-ching! And he joins us to share 6 proven marketing strategies for small business that helped him get there. It’s a chin-scratching episode 504 of The (award-winning) Small Business Big Marketing podcast. Cham Tang is the co-founder of Authentic Education, a multi-million dollar training company that specialises in helping business owners take back control of their marketing. Sounds like a good idea for a podcast! Since launching in 2010, Cham has spent $2M on marketing that’s generated $25M in revenues. Plus his business was selected by BRW Magazine as a BRW Fast 100 Company not once, but twice. No mean feat! Today Cham’s here to share 6 proven marketing strategies that are working for his business right now, in the middle of this global crisis we’re all battling to navigate our way through.  In fact, despite Authentic Education historically being a live event business, it’s actually thriving, with profit margins increasing by 25%, plus Cham’s managed to keep all 15 staff on with full pay and full hours.   Cham Tang of Authentic Education's 6 proven small business marketing strategies Use video as an education tool for all three stages of your marketing funnel (awareness, consideration, conversion). Be the face of your business. Create evergreen marketing and sales funnels. Accept that Facebook ads are cheaper. Create a SMS marketing strategy. Focus on what matters in your business.   Timbo's Top 3 Attention Grabbers from his chat with Authentic Education's Cham Tang I loved Cham’s mindset around using Zoom for all three stages of the marketing funnel. How can your business take advantage of video? I love Cham’s use of SMS marketing. I gotta say, my phone is the place where I receive the least amount of marketing. I love Cham’s idea of being the face of your business. Like he said, “Everyone else is scared!” which makes it a real competitive advantage.   Links & resources mentioned in episode 504 Register here for Cham's free one-day marketing course Join Authentic Education on Facebook Belong Mobile Boost Mobile Ever Webinar Other episodes dedicated to marketing tips: SEO Tips for Small Business with Dana Ditomaso - Part 1 SEO Tips for Small Business with Dana Ditomaso - Part 2 How to nail your business pitch Last week's episode - Gardener Bryan Clayton has created the Uber of lawn care (and he's cleaning up!)   This week's Monster Prize Draw winner Maths tutor Jason Ursino of Learning Space   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

6 proven small business marketing strategies that helped generate $25M revenue with Authentic Education's Cha Tang | #504

In 10 years, today’s guest has turned a $2M marketing spend into $25M in revenue. Ka-ching! And he joins us to share 6 proven marketing strategies for small business that helped him get there. It’s a chin-scratching episode 504 of The (award-winning) Small Business Big Marketing podcast. Cham Tang is the co-founder of Authentic Education, a multi-million dollar training company that specialises in helping business owners take back control of their marketing. Sounds like a good idea for a podcast! Since launching in 2010, Cham has spent $2M on marketing that’s generated $25M in revenues. Plus his business was selected by BRW Magazine as a BRW Fast 100 Company not once, but twice. No mean feat! Today Cham’s here to share 6 proven marketing strategies that are working for his business right now, in the middle of this global crisis we’re all battling to navigate our way through.  In fact, despite Authentic Education historically being a live event business, it’s actually thriving, with profit margins increasing by 25%, plus Cham’s managed to keep all 15 staff on with full pay and full hours.   Cham Tang of Authentic Education's 6 proven small business marketing strategies Use video as an education tool for all three stages of your marketing funnel (awareness, consideration, conversion). Be the face of your business. Create evergreen marketing and sales funnels. Accept that Facebook ads are cheaper. Create a SMS marketing strategy. Focus on what matters in your business.   Timbo's Top 3 Attention Grabbers from his chat with Authentic Education's Cham Tang I loved Cham’s mindset around using Zoom for all three stages of the marketing funnel. How can your business take advantage of video? I love Cham’s use of SMS marketing. I gotta say, my phone is the place where I receive the least amount of marketing. I love Cham’s idea of being the face of your business. Like he said, “Everyone else is scared!” which makes it a real competitive advantage.   Links & resources mentioned in episode 504 Register here for Cham's free one-day marketing course Join Authentic Education on Facebook Belong Mobile Boost Mobile Ever Webinar Other episodes dedicated to marketing tips: SEO Tips for Small Business with Dana Ditomaso - Part 1 SEO Tips for Small Business with Dana Ditomaso - Part 2 How to nail your business pitch Last week's episode - Gardener Bryan Clayton has created the Uber of lawn care (and he's cleaning up!)   This week's Monster Prize Draw winner Maths tutor Jason Ursino of Learning Space   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

42:16

EP54 - S2

11 Jun 20

Gardener Bryan Clayton has created the Uber for lawn care (and he's cleaning up) | #503

Bryan Clayton used to mow lawns for a living. Now he’s the founder of GreenPal, an online service connecting homeowners to lawn care professionals. And here’s the kicker - in just three years it’s turning over $20M a year, and experiencing 100% growth, year-on-year. It’s a well fertilised episode 503 of The (award-winning) Small Business Big Marketing podcast.    A bit more about GreenPal's Bryan Clayton Bryan Clayton was the founder of PeachTree, one of the largest landscaping companies in Tennessee, growing it to over $10M in annual revenues before selling it in 2013. He’s now the co-founder of the 3-year old GreenPal business, an online marketplace that connects homeowners with local lawn care professionals. Already it has an annual turnover of $20M, has over 100,000 active customers, completing thousands of transactions every day, and is experiencing 100% growth year-on-year! What’s particularly interesting is Brian has done this without any prior eCommerce experience. Even more interesting is that he could have easily (thanks to the sale of his first business) chosen to sit on a yacht sipping G&Ts somewhere in the South Pacific. Fortunately for us, he took the high road, and he’s here to tell us exactly how he’s done it.  Timbo's Top 3 Attention Grabbers You never know who knows who. What a great story about one of his lawn-mowing clients being a franchisee of multiple McDonald’s stores. I love his idea of going the extra mile - simply offering to pick up the cigarette buts in the Macca’s drive thrus further endeared him to his client, and attracted more Macca’s franchisees to use his services. And I loved his idea of getting out of the building and meeting your customers face-to-face. Asking them “Where did we delight you?” and “Where did we come up short?”   Links & Resources Mentioned In This Episode Subscribe to Timbo's podcast for free on the PodcastOne app and never miss an episode Last week's episode - How to successfully rebrand without alienating customers Other successful eCommerce business owners Timbo has interviewed: Power Planter founder Brian Chapman Snotty Nose founder Laura Klein Spriggy founder Mario Hasanakos   This week's Monster Prize Draw winner Sam Squires of Backbone Barbershop in Currumbin Waters   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

Gardener Bryan Clayton has created the Uber for lawn care (and he's cleaning up) | #503

Bryan Clayton used to mow lawns for a living. Now he’s the founder of GreenPal, an online service connecting homeowners to lawn care professionals. And here’s the kicker - in just three years it’s turning over $20M a year, and experiencing 100% growth, year-on-year. It’s a well fertilised episode 503 of The (award-winning) Small Business Big Marketing podcast.    A bit more about GreenPal's Bryan Clayton Bryan Clayton was the founder of PeachTree, one of the largest landscaping companies in Tennessee, growing it to over $10M in annual revenues before selling it in 2013. He’s now the co-founder of the 3-year old GreenPal business, an online marketplace that connects homeowners with local lawn care professionals. Already it has an annual turnover of $20M, has over 100,000 active customers, completing thousands of transactions every day, and is experiencing 100% growth year-on-year! What’s particularly interesting is Brian has done this without any prior eCommerce experience. Even more interesting is that he could have easily (thanks to the sale of his first business) chosen to sit on a yacht sipping G&Ts somewhere in the South Pacific. Fortunately for us, he took the high road, and he’s here to tell us exactly how he’s done it.  Timbo's Top 3 Attention Grabbers You never know who knows who. What a great story about one of his lawn-mowing clients being a franchisee of multiple McDonald’s stores. I love his idea of going the extra mile - simply offering to pick up the cigarette buts in the Macca’s drive thrus further endeared him to his client, and attracted more Macca’s franchisees to use his services. And I loved his idea of getting out of the building and meeting your customers face-to-face. Asking them “Where did we delight you?” and “Where did we come up short?”   Links & Resources Mentioned In This Episode Subscribe to Timbo's podcast for free on the PodcastOne app and never miss an episode Last week's episode - How to successfully rebrand without alienating customers Other successful eCommerce business owners Timbo has interviewed: Power Planter founder Brian Chapman Snotty Nose founder Laura Klein Spriggy founder Mario Hasanakos   This week's Monster Prize Draw winner Sam Squires of Backbone Barbershop in Currumbin Waters   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

49:08

EP53 - S2

4 Jun 20

How to successfully rebrand without alienating your customers with bikini connoisseur Rebecca Klodinsky | #502

Today's episode is a great case study of how to successfully rebrand without alienating your customers. Imagine building a multi-million dollar brand that you absolutely love, only to find (due to legal reasons) you have to rebrand it, not once, but twice. All this whilst going through an ugly separation, and being a single mum of a newborn. It’s a highly charged episode 502 of The (award-winning) Small Business Big Marketing podcast.   Today's guest is Rebecca Klodinsky, founder of the of bikini label IIXIIST In just six years, Frankii Swim has burst onto the Australian fashion scene, quickly developing a tribe of loyal, bikini-loving wearers … most of whom are women!! The label then quickly found itself on the global stage thanks to the likes of Kim Kardashian, Kylie Jenner and Rhianna. It’s now a runaway success turning over $7M this year, and making founder Rebecca Klodinsky, a very happy camper. But it hasn’t all been smooth sailing, as Rebecca has had to navigate an ugly separation from her partner, along with two expensive and time-consuming rebrands due to legal demands.  The brand is now called Exist … spelt IIXIIST …. And yes, I do ask her about why that name. This is a very honest chat about how to successfully rebrand without alienating your customers,  with a passionate business owner, who’s now a single mum of a 20-month old baby.   Timbo's Top 3 Attention Grabbers I love her mindset of seeing opportunities not problems. This links many of my guests.  I loved her willingness to be transparent, and tell it how it is.  And I love her deep respect for the power of marketing.  Again, something that links the majority of my guests.   Links & resources mentioned in today's episode Last week's episode - How to adapt your marketing during Coronavirus with Ben Newsome of Fizzics Education Other successful female entrepreneurs Timbo's interviewed: Julie Mathers of Flora & Fauna Abigail Forsyth of Keepcup Melanie Perkins of Canva   This week's Monster Prize Draw winner Tolita Dukes of marketing agency 8Seconds   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

How to successfully rebrand without alienating your customers with bikini connoisseur Rebecca Klodinsky | #502

Today's episode is a great case study of how to successfully rebrand without alienating your customers. Imagine building a multi-million dollar brand that you absolutely love, only to find (due to legal reasons) you have to rebrand it, not once, but twice. All this whilst going through an ugly separation, and being a single mum of a newborn. It’s a highly charged episode 502 of The (award-winning) Small Business Big Marketing podcast.   Today's guest is Rebecca Klodinsky, founder of the of bikini label IIXIIST In just six years, Frankii Swim has burst onto the Australian fashion scene, quickly developing a tribe of loyal, bikini-loving wearers … most of whom are women!! The label then quickly found itself on the global stage thanks to the likes of Kim Kardashian, Kylie Jenner and Rhianna. It’s now a runaway success turning over $7M this year, and making founder Rebecca Klodinsky, a very happy camper. But it hasn’t all been smooth sailing, as Rebecca has had to navigate an ugly separation from her partner, along with two expensive and time-consuming rebrands due to legal demands.  The brand is now called Exist … spelt IIXIIST …. And yes, I do ask her about why that name. This is a very honest chat about how to successfully rebrand without alienating your customers,  with a passionate business owner, who’s now a single mum of a 20-month old baby.   Timbo's Top 3 Attention Grabbers I love her mindset of seeing opportunities not problems. This links many of my guests.  I loved her willingness to be transparent, and tell it how it is.  And I love her deep respect for the power of marketing.  Again, something that links the majority of my guests.   Links & resources mentioned in today's episode Last week's episode - How to adapt your marketing during Coronavirus with Ben Newsome of Fizzics Education Other successful female entrepreneurs Timbo's interviewed: Julie Mathers of Flora & Fauna Abigail Forsyth of Keepcup Melanie Perkins of Canva   This week's Monster Prize Draw winner Tolita Dukes of marketing agency 8Seconds   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

41:17

EP52 - S2

29 May 20

How to adapt your marketing during Coronavirus (COVID-19) with Ben Newsome of Fizzics Education | #501

Want to know how to adapt your marketing during Coronavirus? COVID-19 has thrown up all sorts of challenges, and opportunities, for business owners everywhere. Some have sadly had to close, some are finding it incredibly tough, whilst others are innovating like they’ve never done before. Today’s guest fits into that category. It’s a challenge-everything episode 501 of The (award-winning) Small Business Big Marketing podcast. Mad scientist, Ben Newsome, is the founder of Fizzics Education, a business delivering science shows, workshops and parties to kids across Australia. Ben’s that guy in the white lab coat, protective goggles and ridiculously over-sized rubber gloves who mixes Mentos with Diet Coke, then explains why it explodes! Since 2004, he and his team have built a hugely successful business, reaching over 2 million kids, face-to-face.  Well, COVID-19 changed all that. Schools closed, and events became a no-no, putting an end to the way Fizzics Education had traditionally done business. So, like all mad scientists who come up against blocks, Ben got innovative, leaving no stone unturned as he came up with clever new ways of doing business. The great news is, those clever new ways have proven a huge success, delivering much needed cash flow, stability and purpose for his team, a whole new digital offering that he can scale globally, along with strategic partnerships he could never have imagined. One thing to note as Ben shares what he’s done … Please listen with an open mind. If you find yourself saying “It’s alright for Ben, but my business is different!” then smack yourself on the wrist and keep listening. Keep asking yourself, “How can I implement that idea in my business?”   Here's the email Ben sent me, detailing idea-by-idea, how he's adapted his marketing during Coronavirus ... Hey Timbo, It's been a while but it's Ben here at Fizzics Education. Not an entry for the monster Prize draw (although I'm happy to say that your podcast is exactly what people need to listen to so they can turn up the dial on their marketing, especially now). I'm reaching out because I thought the pivot we're doing for science education has been extraordinary and worth your listeners time. We've done a 180 in 48 hours and am offering all our science classes virtually by video conference to schools and parents around the globe. With a quick call to aligned businesses & schools, here's what we've done ...  For businesses We've designed a collaborative technologies accelerator for businesses looking to transform their digital offerings. I'm working with my agency on a wider offering of modules for businesses looking for quick wins too. https://www.fizzicseducation.com.au/collaborative-technologies-1-day-accelerator/NB: We are making an offering page for SBBM listeners. Free stuff! This will be live later today: https://www.fizzicseducation.com.au/sbbm We've also been running online science programs for corporate sites. Many businesses are feeling the strain of having kids at home whilst trying to run their operations. Our 1 hour through to 3-hour programs for kids that helps occupy the kids so that the adults can keep working  https://www.fizzicseducation.com.au/holiday-programs/corporate-vacation-care/online-vacation-care-programs-for-corporate-sites/ For parents we created 20 virtual classes where kids from across Australia join us for 4 weeks of holiday science programs. Great success here. https://www.skillsandthrills.com.au/vendor/fizzics_education/ we now have an online science club and we're taking EOIs now https://www.fizzicseducation.com.au/holiday-programs/australia-wide-beyond-online-classes/online-science-club/ We have been running online science parties as well https://www.fizzicseducation.com.au/science-parties/online-science-parties-made-awesome/ For schools Have adapted 25 primary and high school science workshops as products that schools can use to enrich student learning https://www.fizzicseducation.com.au/schools/video-conference/ Together with Sean Sullivan from Cool Runnings, we're one of the first adopters of Zoho Classes, an online learning platform that is being rolled out globally. This only got announced this week and we already have interest in India and the Philippines. https://coolrunningsbusinesssolutions.com.au/zoho-classes/ Fizzics will be part of an NSW Department of Education learning portal that will be released on May 22. Several 30-minute lessons with student worksheets will be available for 2500 schools across the State to use. Am helping museums & others around Australia and the USA to provide free virtual lessons as an impromptu learning festival via Center for Interactive Learning & Collaboration https://www.cilc.org/community Put 40 online classes onto the federal government 'science engagement site called Star Portal. They regularly share new content onto socials. Teachers & others sites search this for ideas  https://starportal.edu.au/ Sponsored the STEM2020 conference where hundreds of teachers across Australia are learning how to teach STEM in their classrooms (offers & discounts here) https://stem2020.com.au/ Put daily live classes onto NSW Distance & Rural Technologies portal for schools to access https://dartconnections.org.au/ Am offering live class content globally through services such as CILC, Streamable Learning & Connected North in Canada For Australian museums, Universities & science organisations Am delivering live webinars throughout May for several hundred organisations around Australia on how to run effective science festivals online. https://inspiringnsw.org.au/2020/04/20/learn-how-to-deliver-online-stem-programs/  General marketing pivots We worked with Sean Sullivan from Cool Runnings to quickly get a banner on our site directing all visitors to our virtual science classes https://www.fizzicseducation.com.au/schools/video-conference/ Media releases got sent out about virtual science classes in March. This resulted in podcast spots and some blog interviews (some coming out later on) Teacher chatter podcast http://teacherchatter.com/2020/03/18/ep17-ben-newsome/ Just Kidding Magazine liftout https://2ef9d51d-7f23-4784-bf21-0728631b0288.filesusr.com/ugd/1f7d7b_6a71155135ed463c9bc7afad96628bef.pdf Lined up podcasts with a variety of organisations on the FizzicsEd podcast that have been affected but can help our customers https://www.fizzicseducation.com.au/category/podcast/fizzicsed/ Wrote an article on a shopping list for parents that will help them teach science to their kids (over 1000 people have read it already and taken action) https://www.fizzicseducation.com.au/articles/covid-19-shopping-list-for-virtual-science-classes/ Wrote a heap of blog articles for teachers looking to deliver online teaching effectively https://www.fizzicseducation.com.au/category/articles Produce several videos on online science teaching and got them onto socials as well as embedded on our websiteParties https://www.facebook.com/fizzicseducation/videos/271972573839225/Schools  https://www.facebook.com/139612453383/videos/2513713335545898/ Ran a live Facebook session about the Supermoon (people attended from the Phillipines, Japan and Australia) https://www.facebook.com/139612453383/videos/244977053310224/ Installed TrustPilot onto our website as a 3rd party review to show social proof. This website integration is ongoing. https://au.trustpilot.com/review/fizzicseducation.com.au Lots of phone calls for collaborations on grants as well as offering to a variety of sites. Reached out to this guy called Timbo who runs SBBM :) I've written this so that your listeners can hopefully see that there are plenty of opportunities to make things happen. Yes, everyone's business is different, every industry has its own way with connecting with customers... but the point is that now is the time to get motivated. Now is the time to push harder. Not just for the business and your people, but for the community as a whole.  Please give me a buzz if you need to know anything about the above! Kind regards, Ben Newsome  Here’s what grabbed my attention from that chat with Ben ... I love Ben’s quote about “Doing something … even if you’re not entirely sure what you’re doing!” I love the idea of teaching something via an online course you create then selling it on a website like Udemy or even better, your own website. I love how Ben suggested acknowledging you’re in overwhelm right now, then get on with it. Build that momentum. If you need some support, then join the SBBM Tribe on Facebook. This week's Monster Prize Draw winner ... John Kennedy of Tide Financial Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...  

How to adapt your marketing during Coronavirus (COVID-19) with Ben Newsome of Fizzics Education | #501

Want to know how to adapt your marketing during Coronavirus? COVID-19 has thrown up all sorts of challenges, and opportunities, for business owners everywhere. Some have sadly had to close, some are finding it incredibly tough, whilst others are innovating like they’ve never done before. Today’s guest fits into that category. It’s a challenge-everything episode 501 of The (award-winning) Small Business Big Marketing podcast. Mad scientist, Ben Newsome, is the founder of Fizzics Education, a business delivering science shows, workshops and parties to kids across Australia. Ben’s that guy in the white lab coat, protective goggles and ridiculously over-sized rubber gloves who mixes Mentos with Diet Coke, then explains why it explodes! Since 2004, he and his team have built a hugely successful business, reaching over 2 million kids, face-to-face.  Well, COVID-19 changed all that. Schools closed, and events became a no-no, putting an end to the way Fizzics Education had traditionally done business. So, like all mad scientists who come up against blocks, Ben got innovative, leaving no stone unturned as he came up with clever new ways of doing business. The great news is, those clever new ways have proven a huge success, delivering much needed cash flow, stability and purpose for his team, a whole new digital offering that he can scale globally, along with strategic partnerships he could never have imagined. One thing to note as Ben shares what he’s done … Please listen with an open mind. If you find yourself saying “It’s alright for Ben, but my business is different!” then smack yourself on the wrist and keep listening. Keep asking yourself, “How can I implement that idea in my business?”   Here's the email Ben sent me, detailing idea-by-idea, how he's adapted his marketing during Coronavirus ... Hey Timbo, It's been a while but it's Ben here at Fizzics Education. Not an entry for the monster Prize draw (although I'm happy to say that your podcast is exactly what people need to listen to so they can turn up the dial on their marketing, especially now). I'm reaching out because I thought the pivot we're doing for science education has been extraordinary and worth your listeners time. We've done a 180 in 48 hours and am offering all our science classes virtually by video conference to schools and parents around the globe. With a quick call to aligned businesses & schools, here's what we've done ...  For businesses We've designed a collaborative technologies accelerator for businesses looking to transform their digital offerings. I'm working with my agency on a wider offering of modules for businesses looking for quick wins too. https://www.fizzicseducation.com.au/collaborative-technologies-1-day-accelerator/NB: We are making an offering page for SBBM listeners. Free stuff! This will be live later today: https://www.fizzicseducation.com.au/sbbm We've also been running online science programs for corporate sites. Many businesses are feeling the strain of having kids at home whilst trying to run their operations. Our 1 hour through to 3-hour programs for kids that helps occupy the kids so that the adults can keep working  https://www.fizzicseducation.com.au/holiday-programs/corporate-vacation-care/online-vacation-care-programs-for-corporate-sites/ For parents we created 20 virtual classes where kids from across Australia join us for 4 weeks of holiday science programs. Great success here. https://www.skillsandthrills.com.au/vendor/fizzics_education/ we now have an online science club and we're taking EOIs now https://www.fizzicseducation.com.au/holiday-programs/australia-wide-beyond-online-classes/online-science-club/ We have been running online science parties as well https://www.fizzicseducation.com.au/science-parties/online-science-parties-made-awesome/ For schools Have adapted 25 primary and high school science workshops as products that schools can use to enrich student learning https://www.fizzicseducation.com.au/schools/video-conference/ Together with Sean Sullivan from Cool Runnings, we're one of the first adopters of Zoho Classes, an online learning platform that is being rolled out globally. This only got announced this week and we already have interest in India and the Philippines. https://coolrunningsbusinesssolutions.com.au/zoho-classes/ Fizzics will be part of an NSW Department of Education learning portal that will be released on May 22. Several 30-minute lessons with student worksheets will be available for 2500 schools across the State to use. Am helping museums & others around Australia and the USA to provide free virtual lessons as an impromptu learning festival via Center for Interactive Learning & Collaboration https://www.cilc.org/community Put 40 online classes onto the federal government 'science engagement site called Star Portal. They regularly share new content onto socials. Teachers & others sites search this for ideas  https://starportal.edu.au/ Sponsored the STEM2020 conference where hundreds of teachers across Australia are learning how to teach STEM in their classrooms (offers & discounts here) https://stem2020.com.au/ Put daily live classes onto NSW Distance & Rural Technologies portal for schools to access https://dartconnections.org.au/ Am offering live class content globally through services such as CILC, Streamable Learning & Connected North in Canada For Australian museums, Universities & science organisations Am delivering live webinars throughout May for several hundred organisations around Australia on how to run effective science festivals online. https://inspiringnsw.org.au/2020/04/20/learn-how-to-deliver-online-stem-programs/  General marketing pivots We worked with Sean Sullivan from Cool Runnings to quickly get a banner on our site directing all visitors to our virtual science classes https://www.fizzicseducation.com.au/schools/video-conference/ Media releases got sent out about virtual science classes in March. This resulted in podcast spots and some blog interviews (some coming out later on) Teacher chatter podcast http://teacherchatter.com/2020/03/18/ep17-ben-newsome/ Just Kidding Magazine liftout https://2ef9d51d-7f23-4784-bf21-0728631b0288.filesusr.com/ugd/1f7d7b_6a71155135ed463c9bc7afad96628bef.pdf Lined up podcasts with a variety of organisations on the FizzicsEd podcast that have been affected but can help our customers https://www.fizzicseducation.com.au/category/podcast/fizzicsed/ Wrote an article on a shopping list for parents that will help them teach science to their kids (over 1000 people have read it already and taken action) https://www.fizzicseducation.com.au/articles/covid-19-shopping-list-for-virtual-science-classes/ Wrote a heap of blog articles for teachers looking to deliver online teaching effectively https://www.fizzicseducation.com.au/category/articles Produce several videos on online science teaching and got them onto socials as well as embedded on our websiteParties https://www.facebook.com/fizzicseducation/videos/271972573839225/Schools  https://www.facebook.com/139612453383/videos/2513713335545898/ Ran a live Facebook session about the Supermoon (people attended from the Phillipines, Japan and Australia) https://www.facebook.com/139612453383/videos/244977053310224/ Installed TrustPilot onto our website as a 3rd party review to show social proof. This website integration is ongoing. https://au.trustpilot.com/review/fizzicseducation.com.au Lots of phone calls for collaborations on grants as well as offering to a variety of sites. Reached out to this guy called Timbo who runs SBBM :) I've written this so that your listeners can hopefully see that there are plenty of opportunities to make things happen. Yes, everyone's business is different, every industry has its own way with connecting with customers... but the point is that now is the time to get motivated. Now is the time to push harder. Not just for the business and your people, but for the community as a whole.  Please give me a buzz if you need to know anything about the above! Kind regards, Ben Newsome  Here’s what grabbed my attention from that chat with Ben ... I love Ben’s quote about “Doing something … even if you’re not entirely sure what you’re doing!” I love the idea of teaching something via an online course you create then selling it on a website like Udemy or even better, your own website. I love how Ben suggested acknowledging you’re in overwhelm right now, then get on with it. Build that momentum. If you need some support, then join the SBBM Tribe on Facebook. This week's Monster Prize Draw winner ... John Kennedy of Tide Financial Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...  

42:06

EP51 - S2

25 May 20

Your most asked small business marketing questions answered by Timbo in this milestone episode | #500

Your most asked small business marketing questions answered. "If you had only 20-minutes a day to market your business, what would you do?" "What stand-out marketing ideas have you been blown away by?" "Who's been your favourite guest, and why?" These are just three of the questions you wonderful listeners have sent in for me to answer in this week's milestone episode 500 of your favourite marketing podcast ;0) Thank-you to everyone who sent me a question - I received 127 in total, so was unable to answer them all. That said, I've no doubt there's something in this epsidoe for everyone as I cover the following topics: How to market to the C-Suite How to market a cafe on $300 / month? Best video marketing techniques My biggest learning from 500 episodes How to build market share The importance of being a tech-savvy business owner How to know it's time to close your business What I would do with a monthly marketing budget of $1,000 How to best use social media to promote your business How to develop 'podcast stamina' Podcast awards How to prove value to your prospects My all-time favourite guests Top 3 takeaways from 500 epsidoes How to choose quality marketing services How to generate new business quickly The future of content marketing Work / life balance Managing client expectations Skilling up new staff so they hot the ground running Communicating your marketing strategy with your people Importance of brand personality Importance of white papers in marketing Exhibition marketing How to make it as a podcaster Evaluating marketing services Getting your message heard and seen Something personal my friends may not even know about me How to communicate a name change Spending a $500 monthly marketing budget The timing of posting a podcast episode Using your downtime during COVID-19 One marketing idea that blew me away An update on my old co-host Luke Moulton Here's the links to the resources / past episodes mentioned 452 - How to get Elton John as a client 482 - How to get a meeting with anyone 452 - One of my favourite video marketing techniques Seth Godin's book 'The Dip' Australian Podcast Awards 493 - Peter Lorimer's 6-6-6 Rule 496 - Matt Barnett discusses the power of white papers in marketing 475 - Getting to school principals 374 - Also tips on getting to school principals All time favourite guests Interview with Canva's Melanie Perkins Interview with Will It Blend's Tom Dickson Interview with PLG Estates Peter Lorimer Interview with Flow Hive's Cedar Anderson Interview with Tradie's Ben Goodfellow Interview with dentist Padi Lund Interview with Mama's Roast Chicken's Whali Khawli Interview with comedian Richard Stubbs My top 5 most downloaded episodes Jasky Singh (on low cost marketing ideas) Michael Gerber (on The e Myth) Stephanie Claire-Smith & Laura Henshaw (on Instagram) Dave Munson (on story-telling) Jack Gance (about Chemist Warehouse) Marketing ideas that blew me away Platinum Electricians Josh Nichols on his 21 step customer mantra Will It Blends Tom Dickson on extreme product demonstration Seth Godin on owning a niche Arthur Greeno on breaking Guinness World Records Jay Baer on managing difficult clients Beechworth Bakery's Tom O'Toole on studying happiness Dan Fagella on repliacting Sport's Illustrated's email marketing strategy   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...          

Your most asked small business marketing questions answered by Timbo in this milestone episode | #500

Your most asked small business marketing questions answered. "If you had only 20-minutes a day to market your business, what would you do?" "What stand-out marketing ideas have you been blown away by?" "Who's been your favourite guest, and why?" These are just three of the questions you wonderful listeners have sent in for me to answer in this week's milestone episode 500 of your favourite marketing podcast ;0) Thank-you to everyone who sent me a question - I received 127 in total, so was unable to answer them all. That said, I've no doubt there's something in this epsidoe for everyone as I cover the following topics: How to market to the C-Suite How to market a cafe on $300 / month? Best video marketing techniques My biggest learning from 500 episodes How to build market share The importance of being a tech-savvy business owner How to know it's time to close your business What I would do with a monthly marketing budget of $1,000 How to best use social media to promote your business How to develop 'podcast stamina' Podcast awards How to prove value to your prospects My all-time favourite guests Top 3 takeaways from 500 epsidoes How to choose quality marketing services How to generate new business quickly The future of content marketing Work / life balance Managing client expectations Skilling up new staff so they hot the ground running Communicating your marketing strategy with your people Importance of brand personality Importance of white papers in marketing Exhibition marketing How to make it as a podcaster Evaluating marketing services Getting your message heard and seen Something personal my friends may not even know about me How to communicate a name change Spending a $500 monthly marketing budget The timing of posting a podcast episode Using your downtime during COVID-19 One marketing idea that blew me away An update on my old co-host Luke Moulton Here's the links to the resources / past episodes mentioned 452 - How to get Elton John as a client 482 - How to get a meeting with anyone 452 - One of my favourite video marketing techniques Seth Godin's book 'The Dip' Australian Podcast Awards 493 - Peter Lorimer's 6-6-6 Rule 496 - Matt Barnett discusses the power of white papers in marketing 475 - Getting to school principals 374 - Also tips on getting to school principals All time favourite guests Interview with Canva's Melanie Perkins Interview with Will It Blend's Tom Dickson Interview with PLG Estates Peter Lorimer Interview with Flow Hive's Cedar Anderson Interview with Tradie's Ben Goodfellow Interview with dentist Padi Lund Interview with Mama's Roast Chicken's Whali Khawli Interview with comedian Richard Stubbs My top 5 most downloaded episodes Jasky Singh (on low cost marketing ideas) Michael Gerber (on The e Myth) Stephanie Claire-Smith & Laura Henshaw (on Instagram) Dave Munson (on story-telling) Jack Gance (about Chemist Warehouse) Marketing ideas that blew me away Platinum Electricians Josh Nichols on his 21 step customer mantra Will It Blends Tom Dickson on extreme product demonstration Seth Godin on owning a niche Arthur Greeno on breaking Guinness World Records Jay Baer on managing difficult clients Beechworth Bakery's Tom O'Toole on studying happiness Dan Fagella on repliacting Sport's Illustrated's email marketing strategy   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...          

01:05:10

EP50 - S2

18 May 20

Outland Denim's James Bartle on how one movie changed the entire direction of his life | #499

On today’s episode, how a Year 10 dropout saw a film that changed the entire direction of his career … in fact, of his life. “We chose denim because jeans are a staple, they are also a piece of clothing that says a lot about you, and for that reason we believe we offer something unique to those people who want to do the right thing and help others.” More about James Bartle James Bartle is the founder of Outland Denim, the denim brand making jeans differently and setting a new standard in the highly exploitative fashion industry. Driven by a desire to curb the trafficking of young girls in the multi-billion commercial sex trade, James created Outland Denim to generate training and employment opportunities for women vulnerable to exploitation and abuse. Ten years on, the OutlandDenim brand can be found in some of the world’s largest department stores, employing over 100 women, and is seen worn by the likes of Meghan Markle and Leonardo diCaprio. In this passionate chat Outland Denim's James Bartle shares Just how big an impact one film had on him and his family Why he chose jeans as the way to address a major global problem Why he went from a NFP business model to for-profit The impact celebrity endorsement had on his business The power of being B-Corp certified Plus some heart-touching stories of employee success Other business owners I've interviewed running socially aware businesses Interview with KeepCup's Abigail Forsyth Interview with Flowhive's Cedar Anderson Interview with Who Gives a Crap's Simon Griffiths Monster Prize Draw Winner Sophie McGuire of Locus Online

Outland Denim's James Bartle on how one movie changed the entire direction of his life | #499

On today’s episode, how a Year 10 dropout saw a film that changed the entire direction of his career … in fact, of his life. “We chose denim because jeans are a staple, they are also a piece of clothing that says a lot about you, and for that reason we believe we offer something unique to those people who want to do the right thing and help others.” More about James Bartle James Bartle is the founder of Outland Denim, the denim brand making jeans differently and setting a new standard in the highly exploitative fashion industry. Driven by a desire to curb the trafficking of young girls in the multi-billion commercial sex trade, James created Outland Denim to generate training and employment opportunities for women vulnerable to exploitation and abuse. Ten years on, the OutlandDenim brand can be found in some of the world’s largest department stores, employing over 100 women, and is seen worn by the likes of Meghan Markle and Leonardo diCaprio. In this passionate chat Outland Denim's James Bartle shares Just how big an impact one film had on him and his family Why he chose jeans as the way to address a major global problem Why he went from a NFP business model to for-profit The impact celebrity endorsement had on his business The power of being B-Corp certified Plus some heart-touching stories of employee success Other business owners I've interviewed running socially aware businesses Interview with KeepCup's Abigail Forsyth Interview with Flowhive's Cedar Anderson Interview with Who Gives a Crap's Simon Griffiths Monster Prize Draw Winner Sophie McGuire of Locus Online

01:09:06

EP49 - S2

11 May 20

Taking on the big banks and winning with Spriggy co-founder Mario Hasanakos

In a world ruled by major corporations and big financial institutions, it’s unlikely for a young company to quickly grab a significant chunk of the market. But that’s exactly what a digital pocket money concept did. Not only that, but it has also been able to solve a pain point faced by most parents and built a reputation for being trustworthy. Today, our special guest is Mario Hasanakos, the co-founder of Spriggy—an online banking tool that helps parents teach their kids about money. Spriggy has revolutionised how Australian kids get their pocket money while preparing them to have the skills needed in a cashless society. Mario talks about how the idea for Spriggy started and how they’ve been able to gain a foothold in the market because of their transparency and genuine desire to help people. The financial crisis hit the market hard and has led many people to become worse off. Most critical are those with low financial literacy and Mario aims to change that. He shares with us their future plans as they continue to solve problems faced by parents. Tune in and you might get inspired with a golden idea to change the world!   About today’s guest Mario Hasanakos Mario Hasanakos is co-founder of the fintech startup Spriggy, which uses real-world payments technology and mobile banking apps to help parents teach kids about money in a digital age.  Since launching in 2017, Spriggy has enjoyed tremendous success, opening over 400,000 accounts and helping countless Australian families set their kids up for financial success in a digital future. Prior to founding Spriggy, Mario worked in Investment Banking for seven years with breaks to pursue projects in technical diving and mountaineering. Holding degrees in Physics, Computer Systems Engineering and International Relations, Mario loves storytelling and has a passion for using technology in education to change the world. Connect with Mario Hasanakos through: Spriggy's website Mario Hasanakos’ LinkedIn What we discussed in Episode 498 Mario talks about his unconventional career path The inspiration for Spriggy How Spriggy works Their source of revenue Transparency and the different types of trust Establishing trust and getting a foothold very quickly How they seek social proof Tactics they used to garner trust How they came up with their name Dealing with the hard times and working with a business partner Having the hard conversations Future plans for branches The rule of 5 they follow Extending their brand to other industries Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Mario... I love how hard Mario and his team are working to ensure they’re a trustworthy business. Having a great brand, a frictionless transaction process, great reviews and fantastic social proof are just some of the things you could be doing to ensure the same. I love Mario’s infinite respect for his business partner Alex, and their willingness to have those difficult conversations. And I love Mario’s Rule of 5 - if you do anything five times in your business (or life for that matter!) then it’s time to stop and ask if you should be doing it a different way. What grabbed your attention? Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Last week’s episode - The art AND science of standing out in this ridiculously crowded marketplace 

Taking on the big banks and winning with Spriggy co-founder Mario Hasanakos

In a world ruled by major corporations and big financial institutions, it’s unlikely for a young company to quickly grab a significant chunk of the market. But that’s exactly what a digital pocket money concept did. Not only that, but it has also been able to solve a pain point faced by most parents and built a reputation for being trustworthy. Today, our special guest is Mario Hasanakos, the co-founder of Spriggy—an online banking tool that helps parents teach their kids about money. Spriggy has revolutionised how Australian kids get their pocket money while preparing them to have the skills needed in a cashless society. Mario talks about how the idea for Spriggy started and how they’ve been able to gain a foothold in the market because of their transparency and genuine desire to help people. The financial crisis hit the market hard and has led many people to become worse off. Most critical are those with low financial literacy and Mario aims to change that. He shares with us their future plans as they continue to solve problems faced by parents. Tune in and you might get inspired with a golden idea to change the world!   About today’s guest Mario Hasanakos Mario Hasanakos is co-founder of the fintech startup Spriggy, which uses real-world payments technology and mobile banking apps to help parents teach kids about money in a digital age.  Since launching in 2017, Spriggy has enjoyed tremendous success, opening over 400,000 accounts and helping countless Australian families set their kids up for financial success in a digital future. Prior to founding Spriggy, Mario worked in Investment Banking for seven years with breaks to pursue projects in technical diving and mountaineering. Holding degrees in Physics, Computer Systems Engineering and International Relations, Mario loves storytelling and has a passion for using technology in education to change the world. Connect with Mario Hasanakos through: Spriggy's website Mario Hasanakos’ LinkedIn What we discussed in Episode 498 Mario talks about his unconventional career path The inspiration for Spriggy How Spriggy works Their source of revenue Transparency and the different types of trust Establishing trust and getting a foothold very quickly How they seek social proof Tactics they used to garner trust How they came up with their name Dealing with the hard times and working with a business partner Having the hard conversations Future plans for branches The rule of 5 they follow Extending their brand to other industries Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Mario... I love how hard Mario and his team are working to ensure they’re a trustworthy business. Having a great brand, a frictionless transaction process, great reviews and fantastic social proof are just some of the things you could be doing to ensure the same. I love Mario’s infinite respect for his business partner Alex, and their willingness to have those difficult conversations. And I love Mario’s Rule of 5 - if you do anything five times in your business (or life for that matter!) then it’s time to stop and ask if you should be doing it a different way. What grabbed your attention? Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Last week’s episode - The art AND science of standing out in this ridiculously crowded marketplace 

41:49

EP48 - S2

19 Mar 20

The art AND science of standing out in this ridiculously crowded marketplace

As a small business owner, you’ve probably been finding difficulty grabbing your customer’s attention in a world that is constantly bombarded by mass advertising. How do you stand out? How do you get your message across? You know that if customers just took notice of your business even for just one moment, they’ll definitely buy your product. In this episode, our special guest, Jamie Mustard, joins us to share how blocks are the solution to your business getting noticed by the right people at the right time. We live in an over messaged world that gives us too many choices. But the secret to cutting through all the clutter is by using blocks. Jamie gives us great examples of how blocks have been used in speeches, art, and marketing.   Now, the idea of using blocks is great, but how do we even make one? Don’t worry as Jamie gives us the basic principles on how to create blocks and use the law of attention to be heard and seen. There’s marketing GOLD dripping from our ceiling here, so it’s best you listen now! About today’s guest Jamie Mustard Jamie Mustard is the author of the book, The Iconist, which is all about the art and science of standing out. In his book, Jamie provides lots of case studies, examples, and stories of businesses and artists using blocks to get noticed in this crazily crowded marketplace.  Connect with Jamie Mustard through: The Iconist's website What we discussed in Episode 497 The battle for attention in digital media Jamie talks about the psychological repercussions of over message or what Jamie calls “delusion”  Jamie shares why choice overload or offering too many things is not good A case study on the impact of the removal of all signages in Sao Paulo, Brazil The concept of using blocks and icons to magnetise attention  Examples of blocks in speech, music, and visual arts The importance of size and repetition when creating a block Jamie gives examples of blocks used in marketing The basic principles of how to create blocks and use the laws of attention Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Jamie ... I love the fact that he’s reminded us just how crowded a market place we all operate in. Do yourself a favour and spend some time reflecting on this. It’s scary, but critical as it’ll motivate you to spend more time crafting marketing messages that cut through the clutter. I love Jamie’s view on repetition. If you’re one of those marketers who feels the need to constantly reinvent the wheel, then I’d encourage you to stop and instead focus on repeating those parts of your marketing that actually work. I love Jamie’s reminder that choice is not necessarily a great thing to offer your customers. Often us consumers struggle with too much choice, so make it easy for us and make a few great offers and not multiple average ones. If you loved our discussion for today but are having struggles with the concept, don’t give up! Just leave your questions in the Comments section below and I’ll get Jamie to respond. If you want to win over $1,000 worth of prizes, share one idea you learned from the show that you implemented and email me at tim(at)timreid(dot)com(dot)au Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Grab a copy of Tim’s book—The Boomerang Effect, at his website Small Business Big Marketing Last week’s episode - Boost sales and bust customer churn with this stupidly simple and fun customer engagement hack

The art AND science of standing out in this ridiculously crowded marketplace

As a small business owner, you’ve probably been finding difficulty grabbing your customer’s attention in a world that is constantly bombarded by mass advertising. How do you stand out? How do you get your message across? You know that if customers just took notice of your business even for just one moment, they’ll definitely buy your product. In this episode, our special guest, Jamie Mustard, joins us to share how blocks are the solution to your business getting noticed by the right people at the right time. We live in an over messaged world that gives us too many choices. But the secret to cutting through all the clutter is by using blocks. Jamie gives us great examples of how blocks have been used in speeches, art, and marketing.   Now, the idea of using blocks is great, but how do we even make one? Don’t worry as Jamie gives us the basic principles on how to create blocks and use the law of attention to be heard and seen. There’s marketing GOLD dripping from our ceiling here, so it’s best you listen now! About today’s guest Jamie Mustard Jamie Mustard is the author of the book, The Iconist, which is all about the art and science of standing out. In his book, Jamie provides lots of case studies, examples, and stories of businesses and artists using blocks to get noticed in this crazily crowded marketplace.  Connect with Jamie Mustard through: The Iconist's website What we discussed in Episode 497 The battle for attention in digital media Jamie talks about the psychological repercussions of over message or what Jamie calls “delusion”  Jamie shares why choice overload or offering too many things is not good A case study on the impact of the removal of all signages in Sao Paulo, Brazil The concept of using blocks and icons to magnetise attention  Examples of blocks in speech, music, and visual arts The importance of size and repetition when creating a block Jamie gives examples of blocks used in marketing The basic principles of how to create blocks and use the laws of attention Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Jamie ... I love the fact that he’s reminded us just how crowded a market place we all operate in. Do yourself a favour and spend some time reflecting on this. It’s scary, but critical as it’ll motivate you to spend more time crafting marketing messages that cut through the clutter. I love Jamie’s view on repetition. If you’re one of those marketers who feels the need to constantly reinvent the wheel, then I’d encourage you to stop and instead focus on repeating those parts of your marketing that actually work. I love Jamie’s reminder that choice is not necessarily a great thing to offer your customers. Often us consumers struggle with too much choice, so make it easy for us and make a few great offers and not multiple average ones. If you loved our discussion for today but are having struggles with the concept, don’t give up! Just leave your questions in the Comments section below and I’ll get Jamie to respond. If you want to win over $1,000 worth of prizes, share one idea you learned from the show that you implemented and email me at tim(at)timreid(dot)com(dot)au Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Grab a copy of Tim’s book—The Boomerang Effect, at his website Small Business Big Marketing Last week’s episode - Boost sales and bust customer churn with this stupidly simple and fun customer engagement hack

48:01

EP47 - S2

16 Mar 20

Boost sales & bust customer churn with this stupidly simple (and fun) customer-engagement hack

Who knew boosting sales, smashing customer churn, and increasing customer engagement could be this simple? It may sound a bit unbelievable but wait till you hear what today’s guest has to share. Bonjoro founder, Matt Barnett, takes us through how he came up with the video marketing hack he used to convert leads for his tech startup, which ultimately failed. But his simplistic way of reaching out to leads, later on, gave rise to Bonjoro. And the rest, as they say, is history.  The self-titled Papa Bear of Bonjoro emphasises that a lot of things that happened were unexpected and started in the most unlikely places. He also shares with us three high-converting video sales funnels you can use to get immediate results.  Tune in to get those little gold nugget insights to spur on some creativity!   About today’s guest Matt Barnett Matt Barnett is the founder of Bonjoro, a customer engagement app that enables you to send short personalised videos to a customer’s email or phone number. Matt was a surfer from the U.K. who moved to Australia when he was 26. Being an industrial designer, he is very much in tune with his creative side. His team members even get to design their own bear onesies that they can wear during meetings. Connect with Matt Barnett through: Matt Barnett’s LinkedIn Bonjoro’s website Bonjoro’s Facebook What we discussed in Episode 496 A brief recount of what sparked the idea for Bonjoro Matt talks about getting picked up by big companies Matt shares the problem with chasing perfection Getting popular in a niche he didn’t expect How they came up with a French-sounding name and a bear as part of their brand The Bonjoro culture …. a bear onesie-wearing team that’s a tech company at heart Their most effective marketing channels Matt tells us how Bonjoro works How to effectively use Bonjoro in conversion, activation, and growth funnels Matt talks about overcoming camera shyness How offline businesses use Bonjoro Matt shares the importance of saying thanks to customers Matt tells us about the new upcoming features for version 2 of Bonjoro Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Matt ... I love how Matt experiments with a multitude of marketing channels and has now focused on three that he knows delivers the results he’s looking for. I love the question Matt posed about “How do you treat a new customer?” And I love how the marketing team at Bonjoro spend time carving out long-form content like eBooks once or twice a year. Remember if you buy Bonjoro at GetBonjoro.com, send Sofia your proof-of-purchase and I’ll send you a Playbook with 30 tried and tested ways of using it. Sofia’s email is [email protected] What grabbed your attention? Let me know in the Comments section below. This week's Monster Prize Draw winner It’s time to reward another motivated listener for taking some serious marketing action. Today’s winner is Adam Rodger of Thrive Pharmacies. Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Last week’s episode - Marx Acosta Rubio made a fortune hiring a cocaine addict (twice)

Boost sales & bust customer churn with this stupidly simple (and fun) customer-engagement hack

Who knew boosting sales, smashing customer churn, and increasing customer engagement could be this simple? It may sound a bit unbelievable but wait till you hear what today’s guest has to share. Bonjoro founder, Matt Barnett, takes us through how he came up with the video marketing hack he used to convert leads for his tech startup, which ultimately failed. But his simplistic way of reaching out to leads, later on, gave rise to Bonjoro. And the rest, as they say, is history.  The self-titled Papa Bear of Bonjoro emphasises that a lot of things that happened were unexpected and started in the most unlikely places. He also shares with us three high-converting video sales funnels you can use to get immediate results.  Tune in to get those little gold nugget insights to spur on some creativity!   About today’s guest Matt Barnett Matt Barnett is the founder of Bonjoro, a customer engagement app that enables you to send short personalised videos to a customer’s email or phone number. Matt was a surfer from the U.K. who moved to Australia when he was 26. Being an industrial designer, he is very much in tune with his creative side. His team members even get to design their own bear onesies that they can wear during meetings. Connect with Matt Barnett through: Matt Barnett’s LinkedIn Bonjoro’s website Bonjoro’s Facebook What we discussed in Episode 496 A brief recount of what sparked the idea for Bonjoro Matt talks about getting picked up by big companies Matt shares the problem with chasing perfection Getting popular in a niche he didn’t expect How they came up with a French-sounding name and a bear as part of their brand The Bonjoro culture …. a bear onesie-wearing team that’s a tech company at heart Their most effective marketing channels Matt tells us how Bonjoro works How to effectively use Bonjoro in conversion, activation, and growth funnels Matt talks about overcoming camera shyness How offline businesses use Bonjoro Matt shares the importance of saying thanks to customers Matt tells us about the new upcoming features for version 2 of Bonjoro Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Matt ... I love how Matt experiments with a multitude of marketing channels and has now focused on three that he knows delivers the results he’s looking for. I love the question Matt posed about “How do you treat a new customer?” And I love how the marketing team at Bonjoro spend time carving out long-form content like eBooks once or twice a year. Remember if you buy Bonjoro at GetBonjoro.com, send Sofia your proof-of-purchase and I’ll send you a Playbook with 30 tried and tested ways of using it. Sofia’s email is [email protected] What grabbed your attention? Let me know in the Comments section below. This week's Monster Prize Draw winner It’s time to reward another motivated listener for taking some serious marketing action. Today’s winner is Adam Rodger of Thrive Pharmacies. Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Last week’s episode - Marx Acosta Rubio made a fortune hiring a cocaine addict (twice)

46:28

EP46 - S2

4 Mar 20


Season 1


Listnr

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