The Small Business Big Marketing Show with Tim Reid
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    The Small Business Big Marketing Show with Tim Reid

The Small Business Big Marketing Show with Tim Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid.

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Season 2


[Regional Queensland Special #7 - Toowoomba] Milton & King’s Bryce Capp & Hogan’s Family Jewellers’ Lachlan Hogan | #573

Part 7 of our regional Queensland business showcase takes us inland to Toowoomba, where we meet a globally-recognised wallpaper manufacturer, and a third generation family jeweller. It’s a bespoke episode 573 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

[Regional Queensland Special #7 - Toowoomba] Milton & King’s Bryce Capp & Hogan’s Family Jewellers’ Lachlan Hogan | #573

Part 7 of our regional Queensland business showcase takes us inland to Toowoomba, where we meet a globally-recognised wallpaper manufacturer, and a third generation family jeweller. It’s a bespoke episode 573 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

48:28

EP121 - S2

18 Oct 21

[Regional Queensland Special #6 - Sunshine Coast] COYO's Sandra Gosling & Spirit House's Acland Brierty | #572

Part 6 of our regional Queensland business showcase takes us to the Sunshine Coast, where we meet one of Queensland’s leading restaurateurs, along with the co-founder of an entirely new yoghurt category! It’s a tasty episode 572 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

[Regional Queensland Special #6 - Sunshine Coast] COYO's Sandra Gosling & Spirit House's Acland Brierty | #572

Part 6 of our regional Queensland business showcase takes us to the Sunshine Coast, where we meet one of Queensland’s leading restaurateurs, along with the co-founder of an entirely new yoghurt category! It’s a tasty episode 572 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

54:29

EP120 - S2

11 Oct 21

[Regional Queensland Special #5 - Bundaberg] Lady Elliot Island's Peter Gash & Kalki Moon’s Rick Prosser | #571

Part 5 of our series showcasing successful regional Queensland business founders takes us to sunny Bundaberg, where we go inside two vastly different businesses. It’s episode 571, set amongst the sugar cane, of The (12 year-old, award-winning) Small Business Big Marketing podcast.

[Regional Queensland Special #5 - Bundaberg] Lady Elliot Island's Peter Gash & Kalki Moon’s Rick Prosser | #571

Part 5 of our series showcasing successful regional Queensland business founders takes us to sunny Bundaberg, where we go inside two vastly different businesses. It’s episode 571, set amongst the sugar cane, of The (12 year-old, award-winning) Small Business Big Marketing podcast.

53:14

EP119 - S2

4 Oct 21

[Regional Queensland Special #4 - Rockhampton] Know Your Knockers' Katrina Houghton & Queen Cherry Bomb's Leah Samson | #570

Part 4 of our series showcasing successful regional Queensland business founders has us catching up with two female entrepreneurs that are making a serious dent in their respective industries. It’s a get-out-of-the-way-I’m-on-a-mission episode 570 of the (12 year-old, award-winning) Small Business Big Marketing podcast

[Regional Queensland Special #4 - Rockhampton] Know Your Knockers' Katrina Houghton & Queen Cherry Bomb's Leah Samson | #570

Part 4 of our series showcasing successful regional Queensland business founders has us catching up with two female entrepreneurs that are making a serious dent in their respective industries. It’s a get-out-of-the-way-I’m-on-a-mission episode 570 of the (12 year-old, award-winning) Small Business Big Marketing podcast

51:27

EP118 - S2

27 Sep 21

[Regional Queensland Special #3 - Mackay] Red Cat Adventures Asher Telford & Woollam Constructions Craig Percival | #569

In Part 3 of our Regional Queensland series, we catch up with two national-award winning business owners from Mackay who are doing big things in their respective industries. It’s a slightly troppo episode 569 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

[Regional Queensland Special #3 - Mackay] Red Cat Adventures Asher Telford & Woollam Constructions Craig Percival | #569

In Part 3 of our Regional Queensland series, we catch up with two national-award winning business owners from Mackay who are doing big things in their respective industries. It’s a slightly troppo episode 569 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

37:04

EP117 - S2

20 Sep 21

[Regional Queensland Special #2] Explore Property director Giovanni Spinella & Polar Industries director Daniel Condon | #568

In part 2 of our Regional Queensland series, we catch up with two business owners from Townsville who are doing big things in their respective industries. It’s a balmy episode 568 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

[Regional Queensland Special #2] Explore Property director Giovanni Spinella & Polar Industries director Daniel Condon | #568

In part 2 of our Regional Queensland series, we catch up with two business owners from Townsville who are doing big things in their respective industries. It’s a balmy episode 568 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

45:17

EP116 - S2

13 Sep 21

[Regional Queensland Special #1] Cairns Aquarium founder Daniel Leipnik & PakMag founder Bree James | #567

Cairns Aquarium founder Daniel Leipnik shares how he brought his boyhood dream to life, and PakMag founder, Bree James shares how she became the biggest publisher in regional Queensland. Join host Tim Reid on Australia’s most popular business marketing podcast.

[Regional Queensland Special #1] Cairns Aquarium founder Daniel Leipnik & PakMag founder Bree James | #567

Cairns Aquarium founder Daniel Leipnik shares how he brought his boyhood dream to life, and PakMag founder, Bree James shares how she became the biggest publisher in regional Queensland. Join host Tim Reid on Australia’s most popular business marketing podcast.

47:19

EP115 - S2

6 Sep 21

[Emergency Episode] Mindfulness techniques for business owners to navigate these crazy times | #566

To support business owners everywhere who are struggling right now, host Tim Reid has teamed up with one of Australia's leading mindfulness experts for a much needed episode 566 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

[Emergency Episode] Mindfulness techniques for business owners to navigate these crazy times | #566

To support business owners everywhere who are struggling right now, host Tim Reid has teamed up with one of Australia's leading mindfulness experts for a much needed episode 566 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

50:02

EP114 - S2

30 Aug 21

How a failed actor grew a multi-million dollar nutrition supplement business | #565

Steve Trinder has had a crack at professional acting, surfing, motorcycle racing and skiing, and whilst all these endeavours built his character, none of them built his bank balance until ten years ago, when he founded X50 Lifestyle from his bedroom. Now he's sold over 70 million sachets in 85 countries and he’s finally found his true-calling. It’s a fake it ‘til you make it episode 565 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

How a failed actor grew a multi-million dollar nutrition supplement business | #565

Steve Trinder has had a crack at professional acting, surfing, motorcycle racing and skiing, and whilst all these endeavours built his character, none of them built his bank balance until ten years ago, when he founded X50 Lifestyle from his bedroom. Now he's sold over 70 million sachets in 85 countries and he’s finally found his true-calling. It’s a fake it ‘til you make it episode 565 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

34:12

EP113 - S2

23 Aug 21

Making $400,000 on Instagram is the least interesting part of Erika Cramer's amazing business journey | #564

Erika Cramer generated $400,000 in sales from Instagram over the past two years. But that’s not the most interesting thing she's done in business. Intrigued? Excellent…so was I when I received her pitch. It’s an overly confident episode 564 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

Making $400,000 on Instagram is the least interesting part of Erika Cramer's amazing business journey | #564

Erika Cramer generated $400,000 in sales from Instagram over the past two years. But that’s not the most interesting thing she's done in business. Intrigued? Excellent…so was I when I received her pitch. It’s an overly confident episode 564 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

54:37

EP112 - S2

16 Aug 21

How to create recurring business revenue with The Automatic Customer's John Warrillow | #563

The lifeblood of your business is repeat customers. But customers can be fickle, markets change, and competitors can be ruthless.  So how do you ensure a steady flow of repeat business? The secret is in recurring revenue ... in finding and keeping automatic customers. It’s a strangely recurring episode 563 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

How to create recurring business revenue with The Automatic Customer's John Warrillow | #563

The lifeblood of your business is repeat customers. But customers can be fickle, markets change, and competitors can be ruthless.  So how do you ensure a steady flow of repeat business? The secret is in recurring revenue ... in finding and keeping automatic customers. It’s a strangely recurring episode 563 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

53:44

EP111 - S2

9 Aug 21

Huge credit card debt plus a smart marketing idea turned Adorn Cosmetics into a multi-million dollar online business | #562

At one point, business owner Briony Kennedy had a credit card and overdraft debt of $500,000, and was doing everything she could to make her business succeed. Then she implemented a marketing idea she should have done long ago, and today her multi-million dollar business is thriving. It’s a not-for-the-faint-hearted episode 562 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

Huge credit card debt plus a smart marketing idea turned Adorn Cosmetics into a multi-million dollar online business | #562

At one point, business owner Briony Kennedy had a credit card and overdraft debt of $500,000, and was doing everything she could to make her business succeed. Then she implemented a marketing idea she should have done long ago, and today her multi-million dollar business is thriving. It’s a not-for-the-faint-hearted episode 562 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

51:57

EP110 - S2

2 Aug 21

How to turn your knowledge in to a million dollar micro business | #561

Keen to know how to turn your knowledge into a million dollar micro business? After all, you are standing on a mountain of knowledge…about something. And there’s never been a better time to turn that knowledge into an online course and make a million bucks! Today’s guest did just that. It’s a get-rich-quicker-than-you-think episode 561 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

How to turn your knowledge in to a million dollar micro business | #561

Keen to know how to turn your knowledge into a million dollar micro business? After all, you are standing on a mountain of knowledge…about something. And there’s never been a better time to turn that knowledge into an online course and make a million bucks! Today’s guest did just that. It’s a get-rich-quicker-than-you-think episode 561 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

01:02:25

EP109 - S2

26 Jul 21

[UPDATE] The voice of SIRI, Karen Jacobsen, on building a personal brand you love | #560

Host of The Small Business Big Marketing Podcast Tim Reid chats with the voice of Siri, Karen Jacobsen, who shares her views on personal branding, navigating the pandemic,  business owner well-being and so much more.

[UPDATE] The voice of SIRI, Karen Jacobsen, on building a personal brand you love | #560

Host of The Small Business Big Marketing Podcast Tim Reid chats with the voice of Siri, Karen Jacobsen, who shares her views on personal branding, navigating the pandemic,  business owner well-being and so much more.

44:31

EP108 - S2

19 Jul 21

How to market a difficult business with Speedfit's Matej Varhalik | #559

Want to know how to market a difficult business? Then take a listen to SpeedFit's Matej Varhalik who is doing just that (very successfully) on The Small Business Big Marketing Podcast with Tim Reid.

How to market a difficult business with Speedfit's Matej Varhalik | #559

Want to know how to market a difficult business? Then take a listen to SpeedFit's Matej Varhalik who is doing just that (very successfully) on The Small Business Big Marketing Podcast with Tim Reid.

50:33

EP107 - S2

5 Jul 21

How to build a deeply engaged community for your business with Andrew Griffiths | #558

If the idea of surrounding yourself with a deeply engaged community who love what you do, buy everything you offer and provide a great sounding board for future ideas is of interest then you're in for an absolute treat. It’s a nurturing episode 558 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid.

How to build a deeply engaged community for your business with Andrew Griffiths | #558

If the idea of surrounding yourself with a deeply engaged community who love what you do, buy everything you offer and provide a great sounding board for future ideas is of interest then you're in for an absolute treat. It’s a nurturing episode 558 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid.

48:36

EP106 - S2

28 Jun 21

How to use live streaming to grow your business | #557

If you'd like to know how to use live streaming to grow your business then take a listen to how Ruby Noosa has done just that as well as grow her personal brand on episode 557 of The Small Business Big Marketing Podcast with host Timbo Reid.

How to use live streaming to grow your business | #557

If you'd like to know how to use live streaming to grow your business then take a listen to how Ruby Noosa has done just that as well as grow her personal brand on episode 557 of The Small Business Big Marketing Podcast with host Timbo Reid.

47:15

EP105 - S2

22 Jun 21

How to make the most from online marketplaces | #556

Shaun Latham launched his web development career selling sex toys online. From there he used his knowledge of online marketplaces to build a company that will change the way you sell your products, by giving you access to all of the major web stores at once.   

How to make the most from online marketplaces | #556

Shaun Latham launched his web development career selling sex toys online. From there he used his knowledge of online marketplaces to build a company that will change the way you sell your products, by giving you access to all of the major web stores at once.   

44:31

EP104 - S2

16 Jun 21

Hype marketing secrets from the world’s greatest propagandists | #555

Self-confessed hype artist Michael F. Schein shares his 12 secrets for creating hype around your business; he’s overflowing with stories of obscure crackpots who got millions of people to buy into their ideas, along with unknowns, freaks and weirdos who garnered around the clock media attention without spending a penny.

Hype marketing secrets from the world’s greatest propagandists | #555

Self-confessed hype artist Michael F. Schein shares his 12 secrets for creating hype around your business; he’s overflowing with stories of obscure crackpots who got millions of people to buy into their ideas, along with unknowns, freaks and weirdos who garnered around the clock media attention without spending a penny.

01:08:58

EP103 - S2

7 Jun 21

How (& why) to choose a perfect business name | #554

If choosing a name for your business, brand, product, service, even promotion, is proving challenging, then take  a listen to what world-leading naming expert Alexandra Watkins has to share with host Tim Reid. Her process is fun, simple and mighty effective in identifying a name that sticks.

How (& why) to choose a perfect business name | #554

If choosing a name for your business, brand, product, service, even promotion, is proving challenging, then take  a listen to what world-leading naming expert Alexandra Watkins has to share with host Tim Reid. Her process is fun, simple and mighty effective in identifying a name that sticks.

53:34

EP102 - S2

31 May 21

Fit Dad Lifestyle’s Leroy Faure is big on community building | #553

Building a community is a great way to differentiate that beautiful business of yours. So in this episode, host Tim Reid chats with Fit Dad Lifestyle founder Leroy Faure about how he’s built a community of 4,000 motivated and engaged men who are all on the same journey of fatherhood.

Fit Dad Lifestyle’s Leroy Faure is big on community building | #553

Building a community is a great way to differentiate that beautiful business of yours. So in this episode, host Tim Reid chats with Fit Dad Lifestyle founder Leroy Faure about how he’s built a community of 4,000 motivated and engaged men who are all on the same journey of fatherhood.

57:48

EP101 - S2

26 May 21

F1 aerodynamicist, Kate Reid, makes the world's best croissant | #552

Kate Reid’s business journey has all the makings of a Hollywood thriller. It involves behind-the-scenes of Formula 1 racing, a memorable visit to Monaco , a life-threatening illness, huge disappointment, truckloads of passion along with the best croissant in the world!

F1 aerodynamicist, Kate Reid, makes the world's best croissant | #552

Kate Reid’s business journey has all the makings of a Hollywood thriller. It involves behind-the-scenes of Formula 1 racing, a memorable visit to Monaco , a life-threatening illness, huge disappointment, truckloads of passion along with the best croissant in the world!

01:16:57

EP100 - S2

17 May 21

[Update] Sleepbus founder Simon Rowe thanks a strong brand for getting him through COVID | #551

Sleepbus founder Simon Rowe's mission to provide a safe nights sleep to any Australian who needs it is tracking along beautifully thanks to a strong brand and never-say-die attitude. Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave a message on the Hotline on <a href="tel:+61480015150">+61480015150</a>

[Update] Sleepbus founder Simon Rowe thanks a strong brand for getting him through COVID | #551

Sleepbus founder Simon Rowe's mission to provide a safe nights sleep to any Australian who needs it is tracking along beautifully thanks to a strong brand and never-say-die attitude. Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave a message on the Hotline on <a href="tel:+61480015150">+61480015150</a>

54:10

EP99 - S2

10 May 21

Guy Grossi on creating a memorable customer experience | #550

Celebrity chef and Australia’s most celebrated restaurant owner Guy Grossi talks about customer experience, we hear from a listener who contacted the Hotline plus I’ve got some big news for all you Pink Floyd fans amongst us! Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave a message on the Hotline on our +61 480 015 150.

Guy Grossi on creating a memorable customer experience | #550

Celebrity chef and Australia’s most celebrated restaurant owner Guy Grossi talks about customer experience, we hear from a listener who contacted the Hotline plus I’ve got some big news for all you Pink Floyd fans amongst us! Got a marketing idea you'd like to share with business owners globally? Maybe you want to give Timbo some feedback ... leave a message on the Hotline on our +61 480 015 150.

01:04:26

EP98 - S2

2 May 21

The Inspiring Story of Entrepreneur & Quadriplegic Perry Cross | #549

Perry Cross is unstoppable. He founded Accessible Homes Australia, he’s an in-demand keynote speaker and the founder of the Perry Cross Foundation on a mission to cure paralysis. He’s also a fully aspirated quadriplegic. Host Tim Reid chats with this incredible human being about business and life.

The Inspiring Story of Entrepreneur & Quadriplegic Perry Cross | #549

Perry Cross is unstoppable. He founded Accessible Homes Australia, he’s an in-demand keynote speaker and the founder of the Perry Cross Foundation on a mission to cure paralysis. He’s also a fully aspirated quadriplegic. Host Tim Reid chats with this incredible human being about business and life.

52:55

EP97 - S2

26 Apr 21

How to launch and run a business on a shoestring | #548

How to launch and run a business on a shoestring is the focus of this episode. So listen in as host Tim Reid chats with Andrew MacDonald, founder of Aussie clothing brand Ringers Western.

How to launch and run a business on a shoestring | #548

How to launch and run a business on a shoestring is the focus of this episode. So listen in as host Tim Reid chats with Andrew MacDonald, founder of Aussie clothing brand Ringers Western.

47:29

EP96 - S2

19 Apr 21

How to make funny sales videos proven to generate millions of dollars in sales | #547

Joseph Wilkins produces funny sales videos proven to generate millions of views and dollars for his clients. Today he shares with host Tim Reid his 8-step process for doing just that.

How to make funny sales videos proven to generate millions of dollars in sales | #547

Joseph Wilkins produces funny sales videos proven to generate millions of views and dollars for his clients. Today he shares with host Tim Reid his 8-step process for doing just that.

01:06:03

EP95 - S2

11 Apr 21

How to find your purpose with Car Next Door’s Will Davies | #545

Host Tim Reid chats with ex-mortgage broker turned environmental warrior Will Davies who’s built his Car Next Door business in response to human kinds’ unnecessary use of the motor vehicle.

How to find your purpose with Car Next Door’s Will Davies | #545

Host Tim Reid chats with ex-mortgage broker turned environmental warrior Will Davies who’s built his Car Next Door business in response to human kinds’ unnecessary use of the motor vehicle.

46:14

EP95 - S2

29 Mar 21

Calvin Klein lingerie model Ingrid Bonner on building a global brand | #546

Homebodii’s Ingrid Bonner talks with host Tim Reid about building a luxury sleep and bridal wear business based on the lessons she picked up modelling for Calvin Klein, as well as the customer feedback she’s constantly getting and acting on.

Calvin Klein lingerie model Ingrid Bonner on building a global brand | #546

Homebodii’s Ingrid Bonner talks with host Tim Reid about building a luxury sleep and bridal wear business based on the lessons she picked up modelling for Calvin Klein, as well as the customer feedback she’s constantly getting and acting on.

41:12

EP94 - S2

5 Apr 21

Cryptocurrency (not just Bitcoin) for small business - All your questions answered | #544

One of Australia’s leading cryptocurrency experts Carioline Bowler answers all your questions about how small business owners can embrace and make best use of the brave new world of cryptocurrencies. You know … Bitcoin, Ethereum, blockchains etc!

Cryptocurrency (not just Bitcoin) for small business - All your questions answered | #544

One of Australia’s leading cryptocurrency experts Carioline Bowler answers all your questions about how small business owners can embrace and make best use of the brave new world of cryptocurrencies. You know … Bitcoin, Ethereum, blockchains etc!

01:09:52

EP94 - S2

22 Mar 21

How to transform your business’s slide decks into your most valuable asset with Shufflrr's James Ontra | #543

Shufflrr’s James Ontra believes a business’s slide decks are it’s most underutilised asset. How’s that for a bold statement given the various other assets most businesses own? But host Tim Reid thinks he has a point. It’s a highly persuasive episode 543 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

How to transform your business’s slide decks into your most valuable asset with Shufflrr's James Ontra | #543

Shufflrr’s James Ontra believes a business’s slide decks are it’s most underutilised asset. How’s that for a bold statement given the various other assets most businesses own? But host Tim Reid thinks he has a point. It’s a highly persuasive episode 543 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

42:43

EP93 - S2

15 Mar 21

[UPDATE] Sacking her distributor was the best move ever for Snotty Nose's Laura Klein | #542

Sacking her distributor enabled Laura Klein to take her Snotty Noses business to a whole new level … along with some very smart marketing. Host Tim Reid chats with her all about it.

[UPDATE] Sacking her distributor was the best move ever for Snotty Nose's Laura Klein | #542

Sacking her distributor enabled Laura Klein to take her Snotty Noses business to a whole new level … along with some very smart marketing. Host Tim Reid chats with her all about it.

50:55

EP92 - S2

8 Mar 21

Flow Hive’s Cedar Anderson shares his growth strategies that have worked for him during these challenging times | #541

Cedar Anderson crashed the Indiegogo site multiple times when running a crowdfunding campaign for his disruptive beekeeping innovation called Flow Hive. He's now a multi-millionaire and is keen to see others do the same. Listen in as host Tim Reid chats with him in his bees uit keeping closet!

Flow Hive’s Cedar Anderson shares his growth strategies that have worked for him during these challenging times | #541

Cedar Anderson crashed the Indiegogo site multiple times when running a crowdfunding campaign for his disruptive beekeeping innovation called Flow Hive. He's now a multi-millionaire and is keen to see others do the same. Listen in as host Tim Reid chats with him in his bees uit keeping closet!

53:12

EP91 - S2

1 Mar 21

How marketing reshapes your brain with neuromarketer Professor Prince Ghuman | #540

Ever wondered why McDonalds logo is red and yellow? Or why watches in ads are always set at 10:10? Or why some stores seem to be always on sale? Wonder no more. Host Tim Reid chats with neuromarketing expert Professor Prince Ghuman who explains how marketing reshapes your brain. Scary stuff!

How marketing reshapes your brain with neuromarketer Professor Prince Ghuman | #540

Ever wondered why McDonalds logo is red and yellow? Or why watches in ads are always set at 10:10? Or why some stores seem to be always on sale? Wonder no more. Host Tim Reid chats with neuromarketing expert Professor Prince Ghuman who explains how marketing reshapes your brain. Scary stuff!

49:00

EP90 - S2

21 Feb 21

Jeff Bezos’s shadow Colin Bryar on how ideas are brought to life inside Amazon | #539

Colin Bryar was Jeff Bezos’s shadow (AKA right hand man) inside of Amazon. In this revealing chat, he explains to host Tim Reid Amazon’s process of working backwards, in which every new idea starts with the customer front and centre. Notebook at the ready!

Jeff Bezos’s shadow Colin Bryar on how ideas are brought to life inside Amazon | #539

Colin Bryar was Jeff Bezos’s shadow (AKA right hand man) inside of Amazon. In this revealing chat, he explains to host Tim Reid Amazon’s process of working backwards, in which every new idea starts with the customer front and centre. Notebook at the ready!

48:36

EP89 - S2

15 Feb 21

[UPDATE] Four Pillars Gin has been named the world’s best gin 2-years running. Founder Stu Gregor shares what they’re getting right | #538

Four Pillars Gin founder Stu Gregor shares with host Tim Reid how he’s managed to be awarded the world’s best gin not once but twice … in fact, two years in a row!

[UPDATE] Four Pillars Gin has been named the world’s best gin 2-years running. Founder Stu Gregor shares what they’re getting right | #538

Four Pillars Gin founder Stu Gregor shares with host Tim Reid how he’s managed to be awarded the world’s best gin not once but twice … in fact, two years in a row!

59:49

EP88 - S2

8 Feb 21

This subscription business model saved Australia’s artisan cheesemakers (and it can save others) | #537

Cheese Therapy founders Sam Penny and Helen Shadforth have single-handedly saved Australia’s artisan cheese making industry from going under following bushfires, drought, economic turmoil and now COVID-19. Host Tim Reid finds out how they did it.

This subscription business model saved Australia’s artisan cheesemakers (and it can save others) | #537

Cheese Therapy founders Sam Penny and Helen Shadforth have single-handedly saved Australia’s artisan cheese making industry from going under following bushfires, drought, economic turmoil and now COVID-19. Host Tim Reid finds out how they did it.

50:31

EP87 - S2

1 Feb 21

Bellroy founder Andy Fallshaw attributes just one word to his brand's success | #536

Bellroy founder Andy Fallshaw chats with host Tim Reid about how one word (in fact, one made-up word!) continues to influence all aspects of this iconic Aussie brand.

Bellroy founder Andy Fallshaw attributes just one word to his brand's success | #536

Bellroy founder Andy Fallshaw chats with host Tim Reid about how one word (in fact, one made-up word!) continues to influence all aspects of this iconic Aussie brand.

53:47

EP86 - S2

25 Jan 21

Clever marketing ideas have built The Branding Office in to a nice little earner | #535

Clever marketing ideas like looking after even the smallest of clients (“small fish are sweet!”) have led to The Branding Office turning over $2M in Year 3. Join host Tim Reid as he chats with owner Justin Veivers.

Clever marketing ideas have built The Branding Office in to a nice little earner | #535

Clever marketing ideas like looking after even the smallest of clients (“small fish are sweet!”) have led to The Branding Office turning over $2M in Year 3. Join host Tim Reid as he chats with owner Justin Veivers.

49:31

EP85 - S2

19 Jan 21

Besties reveal how losing a combined 50KG lead to a multimillion dollar weight loss empire | #534

Host Tim Reid chats with weight loss experts Jade Spooner & Amal Wakim about how losing a combined 50KGs lead to the launch of Equalution, a multi-million dollar weight loss empire.

Besties reveal how losing a combined 50KG lead to a multimillion dollar weight loss empire | #534

Host Tim Reid chats with weight loss experts Jade Spooner & Amal Wakim about how losing a combined 50KGs lead to the launch of Equalution, a multi-million dollar weight loss empire.

56:12

EP84 - S2

11 Jan 21

How to find your ideal niche in business | #533

Brenton Ward’s business serves a very specific niche. It cost him $3,000 set-up, and generates $100,000 in recurring monthly income, with few overheads, and it runs without him. Nice niche!

How to find your ideal niche in business | #533

Brenton Ward’s business serves a very specific niche. It cost him $3,000 set-up, and generates $100,000 in recurring monthly income, with few overheads, and it runs without him. Nice niche!

01:08:30

EP83 - S2

21 Dec 20

32 Ways Consumers Can Help Small Business Grow | #532

Host Tim Reid has a passion for seeing small businesses grow. So, with the help of his listeners, here’s 32 ways that we, as consumers, can help small businesses grow.

32 Ways Consumers Can Help Small Business Grow | #532

Host Tim Reid has a passion for seeing small businesses grow. So, with the help of his listeners, here’s 32 ways that we, as consumers, can help small businesses grow.

23:40

EP82 - S2

17 Dec 20

Ella Bache’s 3rd generation owner Pippa Hallas on making bold moves & unexpected decisions | #531

Ella Bache's 3rd generation owner Pippa Hallas chats with Tim Reid about making bold moves & unexpected decisions in this 3rd generation global skincare empire.

Ella Bache’s 3rd generation owner Pippa Hallas on making bold moves & unexpected decisions | #531

Ella Bache's 3rd generation owner Pippa Hallas chats with Tim Reid about making bold moves & unexpected decisions in this 3rd generation global skincare empire.

48:20

EP81 - S2

14 Dec 20

Podiatrist turned product entrepreneur Rachael Ferguson on achieving 200% annual growth (year-on-year) | #530

200% annual growth (year-on-year) is what podiatrist turned product entrepreneur Rachael Ferguson is currently experiencing. Host Timbo Reid finds out how she’s doing it.

Podiatrist turned product entrepreneur Rachael Ferguson on achieving 200% annual growth (year-on-year) | #530

200% annual growth (year-on-year) is what podiatrist turned product entrepreneur Rachael Ferguson is currently experiencing. Host Timbo Reid finds out how she’s doing it.

53:38

EP80 - S2

7 Dec 20

These smart decisions led to Mobile Tyre Shop growing exponentially | #529

Host Tim Reid chats with one very smart business founder in Mobile Tyre Shop’s Travis Osborne, who 5 years ago was struggling to get the business off the ground, but in 2020 the rubber has well and truly hit the road. Travis shares the smart decisions he’s made along the way.

These smart decisions led to Mobile Tyre Shop growing exponentially | #529

Host Tim Reid chats with one very smart business founder in Mobile Tyre Shop’s Travis Osborne, who 5 years ago was struggling to get the business off the ground, but in 2020 the rubber has well and truly hit the road. Travis shares the smart decisions he’s made along the way.

47:29

EP79 - S2

30 Nov 20

Avoid business closure with these cyber security tips with cyber security expert Bastien Treptel | #528

Host Timbo Reid’s business has been hacked four times in the past few months. So he decided it’s time to pull in the big guns and find out how all business owners can avoid this. So join Timbo as he chats with cyber security expert Bastien Treptel of the CTRL Group.

Avoid business closure with these cyber security tips with cyber security expert Bastien Treptel | #528

Host Timbo Reid’s business has been hacked four times in the past few months. So he decided it’s time to pull in the big guns and find out how all business owners can avoid this. So join Timbo as he chats with cyber security expert Bastien Treptel of the CTRL Group.

42:28

EP78 - S2

23 Nov 20

Another business success story inspired by COVID-19 with IsoKings Jeremy Fleming | #527

Host Timbo Reid chats with Australia’s leading stage designer Jeremy Fleming who’s COVID-19 forced pivot was the best business decision he and his wife have ever made.

Another business success story inspired by COVID-19 with IsoKings Jeremy Fleming | #527

Host Timbo Reid chats with Australia’s leading stage designer Jeremy Fleming who’s COVID-19 forced pivot was the best business decision he and his wife have ever made.

46:02

EP77 - S2

16 Nov 20

COVID-19 inspired music teacher Mike Grande to build his own proprietary teaching platform | 526

This COVID-19 inspired pivot has resulted in a great new business model for music teacher Mike Grande. Listen to his chat with podcast host Tim Reid of The Small Business Big Marketing Podcast.

COVID-19 inspired music teacher Mike Grande to build his own proprietary teaching platform | 526

This COVID-19 inspired pivot has resulted in a great new business model for music teacher Mike Grande. Listen to his chat with podcast host Tim Reid of The Small Business Big Marketing Podcast.

50:00

EP76 - S2

9 Nov 20

Budgy Smugglers owner Adam Linforth on building an iconic Australian brand | #525

Over 100,000 pairs of Budgy Smugglers are sold each year globally. Owner Adam Linforth talks to host Tim Reid about how he’s in no rush to build this iconic (and fun) Australian brand. 

Budgy Smugglers owner Adam Linforth on building an iconic Australian brand | #525

Over 100,000 pairs of Budgy Smugglers are sold each year globally. Owner Adam Linforth talks to host Tim Reid about how he’s in no rush to build this iconic (and fun) Australian brand. 

59:23

EP75 - S2

2 Nov 20

Smart social media usage grew this third-generation chocolate shop | #524

Host Tim Reid chats with third generation business owner Johnny Kapos (AKA Chocolate Johnny) of Perfection Chocolates who’s embraced social media in a very big way to grow his chocolate shop and wholesaling business.

Smart social media usage grew this third-generation chocolate shop | #524

Host Tim Reid chats with third generation business owner Johnny Kapos (AKA Chocolate Johnny) of Perfection Chocolates who’s embraced social media in a very big way to grow his chocolate shop and wholesaling business.

52:30

EP74 - S2

26 Oct 20

Personal tragedy inspired the launch of TradeMutt | #523

Host Tim Reid chats with TradeMutt founders Ed & Dan about how a personal tragedy led to the creation of a workwear business that’s making big inroads into workplace discussions around men’s mental health.

Personal tragedy inspired the launch of TradeMutt | #523

Host Tim Reid chats with TradeMutt founders Ed & Dan about how a personal tragedy led to the creation of a workwear business that’s making big inroads into workplace discussions around men’s mental health.

52:05

EP73 - S2

19 Oct 20

Answer this one confronting question and grow your business | #522

Lawyer Joanna Oakey took her team away, wrote one confronting question on a whiteboard and spent the next few hours answering it. The results led to 25% growth year-on-year.

Answer this one confronting question and grow your business | #522

Lawyer Joanna Oakey took her team away, wrote one confronting question on a whiteboard and spent the next few hours answering it. The results led to 25% growth year-on-year.

43:53

EP73 - S2

12 Oct 20

Big marketing ideas is what Thankyou’s Daniel Flynn thrives on | Bonus Ep

How to generate big marketing ideas (and why you damn well should) is the topic of this insightful chat between Thankyou’s Daniel Flynn and host Tim Reid.

Big marketing ideas is what Thankyou’s Daniel Flynn thrives on | Bonus Ep

How to generate big marketing ideas (and why you damn well should) is the topic of this insightful chat between Thankyou’s Daniel Flynn and host Tim Reid.

41:15

EP72 - S2

12 Oct 20

How to get your business on page 1 of Google | #521

Your most challenging SEO questions are answered by Australia’s leading SEO expert Harry Sanders. We cover keyword selection, getting backlinks, verbal search, website security, negative SEO and plenty more.

How to get your business on page 1 of Google | #521

Your most challenging SEO questions are answered by Australia’s leading SEO expert Harry Sanders. We cover keyword selection, getting backlinks, verbal search, website security, negative SEO and plenty more.

01:06:09

EP71 - S2

5 Oct 20

SEO Agency of the Year winner Harry Sanders was homeless when he started his business | #520

SEO Agency of the Year winner Harry Sanders started Studio Hawk when he was just 17 and homeless. This year it will turn over $4M. Get ready to be inspired.

SEO Agency of the Year winner Harry Sanders was homeless when he started his business | #520

SEO Agency of the Year winner Harry Sanders started Studio Hawk when he was just 17 and homeless. This year it will turn over $4M. Get ready to be inspired.

48:00

EP70 - S2

28 Sep 20

Building a product brand from scratch with Bell & Bone’s Arianne Sackville | #519

Host Tim Reid goes deep with Arianne Sackville who’s built her premium dog food brand from the ground up. This all encompassing discussion covers branding, pricing, distribution, marketing and plenty more business growth insights.

Building a product brand from scratch with Bell & Bone’s Arianne Sackville | #519

Host Tim Reid goes deep with Arianne Sackville who’s built her premium dog food brand from the ground up. This all encompassing discussion covers branding, pricing, distribution, marketing and plenty more business growth insights.

57:02

EP69 - S2

21 Sep 20

Running a heart-centered business with Rashay’s Rami Ykmour | #518

Host Tim Reid chats with hospitality entrepreneur Rami Ykmour of Rashay’s about how and why running a heart-centered business is his preferred style for growing businesses and people he loves.

Running a heart-centered business with Rashay’s Rami Ykmour | #518

Host Tim Reid chats with hospitality entrepreneur Rami Ykmour of Rashay’s about how and why running a heart-centered business is his preferred style for growing businesses and people he loves.

53:06

EP68 - S2

14 Sep 20

A customer happiness business that happens to sell telecommunications | #517

Telco founder Mark Fazio chats to host Tim Reid about how he’s created a customer happiness business that just so happiness to sell mobile and Internet plans. Not to mention the fact that he’s competing against some brands with annual marketing budgets equivalent to the GDP of some small countries!

A customer happiness business that happens to sell telecommunications | #517

Telco founder Mark Fazio chats to host Tim Reid about how he’s created a customer happiness business that just so happiness to sell mobile and Internet plans. Not to mention the fact that he’s competing against some brands with annual marketing budgets equivalent to the GDP of some small countries!

52:09

EP67 - S2

7 Sep 20

Teen entrepreneur Josh Apitz is on a mission to save Aussie lives | #516

Host Tim Reid chats with teen entrepreneur Josh Apitz whose Seagull Milk brand of sunscreen is already making waves. Listen in as he shares his inspiring journey so far.

Teen entrepreneur Josh Apitz is on a mission to save Aussie lives | #516

Host Tim Reid chats with teen entrepreneur Josh Apitz whose Seagull Milk brand of sunscreen is already making waves. Listen in as he shares his inspiring journey so far.

48:39

EP66 - S2

31 Aug 20

Closing a hugely successful business with I Heart Bargains’ Chelsea Thomas | #515

Host Tim Reid chats with leading social influencer and founder of I Heart Bargains’ Chelsea Thomas, who recently closed her burgeoning online empire at the height of its success. She shares how she built it, and why she closed it. Warning … things get a little emotional!

Closing a hugely successful business with I Heart Bargains’ Chelsea Thomas | #515

Host Tim Reid chats with leading social influencer and founder of I Heart Bargains’ Chelsea Thomas, who recently closed her burgeoning online empire at the height of its success. She shares how she built it, and why she closed it. Warning … things get a little emotional!

01:08:57

EP65 - S2

24 Aug 20

Landing The Pentagon as a customer lead to this business being valued at $7M in just 4-years | #514

Host Tim Reid chats with AUSFIT Torsion Bar founder Anthony Richardson, whose fitness product is used on Navy vessels around the world. His clients include The Pentagon, Norfolk Navy Base (the largest in the world) along with PTs and physios. 

Landing The Pentagon as a customer lead to this business being valued at $7M in just 4-years | #514

Host Tim Reid chats with AUSFIT Torsion Bar founder Anthony Richardson, whose fitness product is used on Navy vessels around the world. His clients include The Pentagon, Norfolk Navy Base (the largest in the world) along with PTs and physios. 

44:17

EP64 - S2

17 Aug 20

10 steps to moderate business success with Hotwire Heating’s Luke Chant| #513

Not every business owner wants to be the next Zuckerberg. Some are happy building a business that brings them a decent income, and lots of happiness. Host Tim Reid chats with Hotwire Heating’s Luke Chant, who’s done exactly that, and in this episode he shares the 10 things that enabled a moderate level of business success.

10 steps to moderate business success with Hotwire Heating’s Luke Chant| #513

Not every business owner wants to be the next Zuckerberg. Some are happy building a business that brings them a decent income, and lots of happiness. Host Tim Reid chats with Hotwire Heating’s Luke Chant, who’s done exactly that, and in this episode he shares the 10 things that enabled a moderate level of business success.

56:22

EP63 - S2

10 Aug 20

4 smart marketing ideas grew this niche business exponentially | #512

Host Tim Reid loves a clever marketing idea. But when four come along in the one interview, it’s time to get excited! Colin Fragar of The Council Approval Experts shares how he’s grown his small, niche business through some very smart marketing. Wait until you get to the bit about the Trust Box … pure marketing genius!

4 smart marketing ideas grew this niche business exponentially | #512

Host Tim Reid loves a clever marketing idea. But when four come along in the one interview, it’s time to get excited! Colin Fragar of The Council Approval Experts shares how he’s grown his small, niche business through some very smart marketing. Wait until you get to the bit about the Trust Box … pure marketing genius!

56:03

EP62 - S2

3 Aug 20

Business networking tips & tricks with Bx Networking’s Matt Alderton | #511

Business networking expert Matt Alderton chats with host Tim Reid about how to use networking to successfully grow your small business. His insights may well turn the way you currently network on its head!

Business networking tips & tricks with Bx Networking’s Matt Alderton | #511

Business networking expert Matt Alderton chats with host Tim Reid about how to use networking to successfully grow your small business. His insights may well turn the way you currently network on its head!

56:06

EP61 - S2

27 Jul 20

Turn your struggling business in to one you love | #510

It’s 100% possible to turn a struggling business around. Host Tim Reid chats with Dr. Drip’s Andy & Angela Smith who hit rock bottom only to now be running, not one, but two businesses they love. Tune in to hear them explain exactly how they did it.

Turn your struggling business in to one you love | #510

It’s 100% possible to turn a struggling business around. Host Tim Reid chats with Dr. Drip’s Andy & Angela Smith who hit rock bottom only to now be running, not one, but two businesses they love. Tune in to hear them explain exactly how they did it.

54:36

EP60 - S2

20 Jul 20

How Invisible Marketing drives brand discovery | #509

Brand licensing expert, Jeff Lotman, chats with Tim Reid about how to create new entry points for new customers to discover your business, the under-utlised power of brand licensing, what types of businesses it’s best suited to, plus some great case studies of brand licensing at work. Oh, plus Jeff owns the iconic LA fashion label, Fred Segal (which dressed Elvis!, so we talk about that as well.

How Invisible Marketing drives brand discovery | #509

Brand licensing expert, Jeff Lotman, chats with Tim Reid about how to create new entry points for new customers to discover your business, the under-utlised power of brand licensing, what types of businesses it’s best suited to, plus some great case studies of brand licensing at work. Oh, plus Jeff owns the iconic LA fashion label, Fred Segal (which dressed Elvis!, so we talk about that as well.

47:14

EP59 - S2

12 Jul 20

How your business can benefit from a pop-up store | #508

Pop-up store expert Michelle Young, chats with Tim Reid about the key factors that make for a successful pop-up store, which businesses are best suited to pop-ups and what the future of retail looks like.

How your business can benefit from a pop-up store | #508

Pop-up store expert Michelle Young, chats with Tim Reid about the key factors that make for a successful pop-up store, which businesses are best suited to pop-ups and what the future of retail looks like.

43:18

EP58 - S2

6 Jul 20

Creating an iconic product or service? | #507

Founder of the iconic Jelly Sandal, Ben Nothling, chats to Tim Reid about building a multi-million dollar business, the power of celebrity endorsement and the motivation he gets from working alongside his wife.

Creating an iconic product or service? | #507

Founder of the iconic Jelly Sandal, Ben Nothling, chats to Tim Reid about building a multi-million dollar business, the power of celebrity endorsement and the motivation he gets from working alongside his wife.

37:44

EP57 - S2

2 Jul 20

A never-say-die attitude turned a $400K loss into a booming new business with Perform-360's Jason Clark | #506

Four years ago, Jason Clark closed the door on a failed fitness franchise, kissing $400,000 good-bye. On that same day, his wife gave birth to their second child. Four years on and Jason’s never been happier, thanks to a smart business decision, some clever marketing, and (most-importantly) four words uttered by his exhausted wife! It’s a tell-all episode 506 of The (award-winning) Small Business Big Marketing podcast. A little bit more about Perform-360’s Jason Clark Jason Clarke has been a personal trainer for 25 years. And like many PT’s he dreamt of one day owning his own business. Well, four years ago, that dream became a nightmare, when Jason lost $400K of his parent’s money in a failed fitness franchise, whilst his wife was giving birth to their second child! Wait until you hear the advice she gave him that led to where he is now - the proud founder of a new fitness concept in Brisbane called Perform-360, that this year will turn over seven figures. This is such a great story of business determination, or as Jason puts it “an expensive MBA!” So let’s go and hear how he did it, and what role marketing played in this incredible turnaround. We start off with Jason describing the time, 4 years ago, when he lost $400K on a failed fitness franchise ... Timbo's Top 3 Attention Grabbers from Timbo’s chat with Perform-360’s Jason Clark First and foremost, I love the courage Jason showed in getting back on the horse and starting another business after dropping $400K. I love his advice to avoid bright, shiny objects. This applies to life in general! I love his advice around learning the ins and outs of Facebook. Be sure to check out this recent chat I had with Facebook expert Cham Tang of Authentic Education. Links & resources mentioned in episode 506 Perform-360's official website Join the Small Business Big Marketing Tribe on Facebook Other episodes with other business owners in the fitness / wellness industry: Interview with Michelle Bridges (Motivation) Interview with Ray Good (Mindfulness) Interview with Tom O’Toole of Beechworth Bakery (Happiness) Last week's episode -  How a friend’s death inspired a global movement (& business) with 100 things’ Sebastian Terry This week's Monster Prize Draw winner Daniel Sapsead of Sales Nomad Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below.   Timbo Reid

A never-say-die attitude turned a $400K loss into a booming new business with Perform-360's Jason Clark | #506

Four years ago, Jason Clark closed the door on a failed fitness franchise, kissing $400,000 good-bye. On that same day, his wife gave birth to their second child. Four years on and Jason’s never been happier, thanks to a smart business decision, some clever marketing, and (most-importantly) four words uttered by his exhausted wife! It’s a tell-all episode 506 of The (award-winning) Small Business Big Marketing podcast. A little bit more about Perform-360’s Jason Clark Jason Clarke has been a personal trainer for 25 years. And like many PT’s he dreamt of one day owning his own business. Well, four years ago, that dream became a nightmare, when Jason lost $400K of his parent’s money in a failed fitness franchise, whilst his wife was giving birth to their second child! Wait until you hear the advice she gave him that led to where he is now - the proud founder of a new fitness concept in Brisbane called Perform-360, that this year will turn over seven figures. This is such a great story of business determination, or as Jason puts it “an expensive MBA!” So let’s go and hear how he did it, and what role marketing played in this incredible turnaround. We start off with Jason describing the time, 4 years ago, when he lost $400K on a failed fitness franchise ... Timbo's Top 3 Attention Grabbers from Timbo’s chat with Perform-360’s Jason Clark First and foremost, I love the courage Jason showed in getting back on the horse and starting another business after dropping $400K. I love his advice to avoid bright, shiny objects. This applies to life in general! I love his advice around learning the ins and outs of Facebook. Be sure to check out this recent chat I had with Facebook expert Cham Tang of Authentic Education. Links & resources mentioned in episode 506 Perform-360's official website Join the Small Business Big Marketing Tribe on Facebook Other episodes with other business owners in the fitness / wellness industry: Interview with Michelle Bridges (Motivation) Interview with Ray Good (Mindfulness) Interview with Tom O’Toole of Beechworth Bakery (Happiness) Last week's episode -  How a friend’s death inspired a global movement (& business) with 100 things’ Sebastian Terry This week's Monster Prize Draw winner Daniel Sapsead of Sales Nomad Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below.   Timbo Reid

38:26

EP56 - S2

25 Jun 20

How a friend’s death inspired a global movement (& business) with 100 Things’ Sebastian Terry | #505

100 Things founder Sebastian Terry is on a mission to tick 100 things off a list he wrote the day after his best friend died. Little did he know that that list would change everything, not the least of which was creating a global movement. It’s a ridiculously inspiring episode 505 of The (award-winning) Small Business Big Marketing podcast. A little bit more about 100 Things Sebastian Terry 100 Things founder Sebastian Terry was inspired by the death of his close mate, to ask himself one simple question … “Am I happy?” The answer was “No!”, so he created a list of 100 things that he hoped would help him find happiness. Ten years on, Sebastian could never have imagined the impact that list has had on himself and hundreds of thousands of others. But amazingly, it wasn’t until he’d ticked off 72 things that life really changed. This starter of a global movement is now the star of his own TV show, a published author, a sought-after keynote speaker, and although he’d deny it … an absolute saver of lives. I know you’re going to love this chat as we explore how 100 Things became a global movement, how he’s commercialised it, and the role marketing has played in building the brand. I started off by asking Sebastian to describe his life prior to his best friend dying ... Timbo's Top 3 Attention Grabbers from Timbo’s chat with 100 Things Sebastian Terry Stop for a moment and acknowledge just how capable you really are. Ask how you can be of service … amazing things will happen. Identify where you’re unhappy in your business … then do something about it. Now!   Links & resources mentioned in episode 505 Sebastian Terry's official 100 Things website Sebastian Terry's list of 100 things Interview with Dentist Padi Lund Join the Small Business Big Marketing Tribe on Facebook Other episodes that include interviews with inspiring business owners (that pretty much covers every single one of my guests!): Interview with Outland Denim's James Bartle Interview with door-to-door salesman Chandler Smith Interview with outdoor adventurer James Castrission Last week's episode -  6 proven small business marketing strategies that helped generate $25M revenue with Authentic Education's Cham Tang.   This week's Monster Prize Draw winner Underground service locator Ben Minutoli of Geelong Cable Locations   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below.   Timbo Reid

How a friend’s death inspired a global movement (& business) with 100 Things’ Sebastian Terry | #505

100 Things founder Sebastian Terry is on a mission to tick 100 things off a list he wrote the day after his best friend died. Little did he know that that list would change everything, not the least of which was creating a global movement. It’s a ridiculously inspiring episode 505 of The (award-winning) Small Business Big Marketing podcast. A little bit more about 100 Things Sebastian Terry 100 Things founder Sebastian Terry was inspired by the death of his close mate, to ask himself one simple question … “Am I happy?” The answer was “No!”, so he created a list of 100 things that he hoped would help him find happiness. Ten years on, Sebastian could never have imagined the impact that list has had on himself and hundreds of thousands of others. But amazingly, it wasn’t until he’d ticked off 72 things that life really changed. This starter of a global movement is now the star of his own TV show, a published author, a sought-after keynote speaker, and although he’d deny it … an absolute saver of lives. I know you’re going to love this chat as we explore how 100 Things became a global movement, how he’s commercialised it, and the role marketing has played in building the brand. I started off by asking Sebastian to describe his life prior to his best friend dying ... Timbo's Top 3 Attention Grabbers from Timbo’s chat with 100 Things Sebastian Terry Stop for a moment and acknowledge just how capable you really are. Ask how you can be of service … amazing things will happen. Identify where you’re unhappy in your business … then do something about it. Now!   Links & resources mentioned in episode 505 Sebastian Terry's official 100 Things website Sebastian Terry's list of 100 things Interview with Dentist Padi Lund Join the Small Business Big Marketing Tribe on Facebook Other episodes that include interviews with inspiring business owners (that pretty much covers every single one of my guests!): Interview with Outland Denim's James Bartle Interview with door-to-door salesman Chandler Smith Interview with outdoor adventurer James Castrission Last week's episode -  6 proven small business marketing strategies that helped generate $25M revenue with Authentic Education's Cham Tang.   This week's Monster Prize Draw winner Underground service locator Ben Minutoli of Geelong Cable Locations   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below.   Timbo Reid

59:41

EP55 - S2

17 Jun 20

6 proven small business marketing strategies that helped generate $25M revenue with Authentic Education's Cha Tang | #504

In 10 years, today’s guest has turned a $2M marketing spend into $25M in revenue. Ka-ching! And he joins us to share 6 proven marketing strategies for small business that helped him get there. It’s a chin-scratching episode 504 of The (award-winning) Small Business Big Marketing podcast. Cham Tang is the co-founder of Authentic Education, a multi-million dollar training company that specialises in helping business owners take back control of their marketing. Sounds like a good idea for a podcast! Since launching in 2010, Cham has spent $2M on marketing that’s generated $25M in revenues. Plus his business was selected by BRW Magazine as a BRW Fast 100 Company not once, but twice. No mean feat! Today Cham’s here to share 6 proven marketing strategies that are working for his business right now, in the middle of this global crisis we’re all battling to navigate our way through.  In fact, despite Authentic Education historically being a live event business, it’s actually thriving, with profit margins increasing by 25%, plus Cham’s managed to keep all 15 staff on with full pay and full hours.   Cham Tang of Authentic Education's 6 proven small business marketing strategies Use video as an education tool for all three stages of your marketing funnel (awareness, consideration, conversion). Be the face of your business. Create evergreen marketing and sales funnels. Accept that Facebook ads are cheaper. Create a SMS marketing strategy. Focus on what matters in your business.   Timbo's Top 3 Attention Grabbers from his chat with Authentic Education's Cham Tang I loved Cham’s mindset around using Zoom for all three stages of the marketing funnel. How can your business take advantage of video? I love Cham’s use of SMS marketing. I gotta say, my phone is the place where I receive the least amount of marketing. I love Cham’s idea of being the face of your business. Like he said, “Everyone else is scared!” which makes it a real competitive advantage.   Links & resources mentioned in episode 504 Register here for Cham's free one-day marketing course Join Authentic Education on Facebook Belong Mobile Boost Mobile Ever Webinar Other episodes dedicated to marketing tips: SEO Tips for Small Business with Dana Ditomaso - Part 1 SEO Tips for Small Business with Dana Ditomaso - Part 2 How to nail your business pitch Last week's episode - Gardener Bryan Clayton has created the Uber of lawn care (and he's cleaning up!)   This week's Monster Prize Draw winner Maths tutor Jason Ursino of Learning Space   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

6 proven small business marketing strategies that helped generate $25M revenue with Authentic Education's Cha Tang | #504

In 10 years, today’s guest has turned a $2M marketing spend into $25M in revenue. Ka-ching! And he joins us to share 6 proven marketing strategies for small business that helped him get there. It’s a chin-scratching episode 504 of The (award-winning) Small Business Big Marketing podcast. Cham Tang is the co-founder of Authentic Education, a multi-million dollar training company that specialises in helping business owners take back control of their marketing. Sounds like a good idea for a podcast! Since launching in 2010, Cham has spent $2M on marketing that’s generated $25M in revenues. Plus his business was selected by BRW Magazine as a BRW Fast 100 Company not once, but twice. No mean feat! Today Cham’s here to share 6 proven marketing strategies that are working for his business right now, in the middle of this global crisis we’re all battling to navigate our way through.  In fact, despite Authentic Education historically being a live event business, it’s actually thriving, with profit margins increasing by 25%, plus Cham’s managed to keep all 15 staff on with full pay and full hours.   Cham Tang of Authentic Education's 6 proven small business marketing strategies Use video as an education tool for all three stages of your marketing funnel (awareness, consideration, conversion). Be the face of your business. Create evergreen marketing and sales funnels. Accept that Facebook ads are cheaper. Create a SMS marketing strategy. Focus on what matters in your business.   Timbo's Top 3 Attention Grabbers from his chat with Authentic Education's Cham Tang I loved Cham’s mindset around using Zoom for all three stages of the marketing funnel. How can your business take advantage of video? I love Cham’s use of SMS marketing. I gotta say, my phone is the place where I receive the least amount of marketing. I love Cham’s idea of being the face of your business. Like he said, “Everyone else is scared!” which makes it a real competitive advantage.   Links & resources mentioned in episode 504 Register here for Cham's free one-day marketing course Join Authentic Education on Facebook Belong Mobile Boost Mobile Ever Webinar Other episodes dedicated to marketing tips: SEO Tips for Small Business with Dana Ditomaso - Part 1 SEO Tips for Small Business with Dana Ditomaso - Part 2 How to nail your business pitch Last week's episode - Gardener Bryan Clayton has created the Uber of lawn care (and he's cleaning up!)   This week's Monster Prize Draw winner Maths tutor Jason Ursino of Learning Space   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

42:16

EP54 - S2

11 Jun 20

Gardener Bryan Clayton has created the Uber for lawn care (and he's cleaning up) | #503

Bryan Clayton used to mow lawns for a living. Now he’s the founder of GreenPal, an online service connecting homeowners to lawn care professionals. And here’s the kicker - in just three years it’s turning over $20M a year, and experiencing 100% growth, year-on-year. It’s a well fertilised episode 503 of The (award-winning) Small Business Big Marketing podcast.    A bit more about GreenPal's Bryan Clayton Bryan Clayton was the founder of PeachTree, one of the largest landscaping companies in Tennessee, growing it to over $10M in annual revenues before selling it in 2013. He’s now the co-founder of the 3-year old GreenPal business, an online marketplace that connects homeowners with local lawn care professionals. Already it has an annual turnover of $20M, has over 100,000 active customers, completing thousands of transactions every day, and is experiencing 100% growth year-on-year! What’s particularly interesting is Brian has done this without any prior eCommerce experience. Even more interesting is that he could have easily (thanks to the sale of his first business) chosen to sit on a yacht sipping G&Ts somewhere in the South Pacific. Fortunately for us, he took the high road, and he’s here to tell us exactly how he’s done it.  Timbo's Top 3 Attention Grabbers You never know who knows who. What a great story about one of his lawn-mowing clients being a franchisee of multiple McDonald’s stores. I love his idea of going the extra mile - simply offering to pick up the cigarette buts in the Macca’s drive thrus further endeared him to his client, and attracted more Macca’s franchisees to use his services. And I loved his idea of getting out of the building and meeting your customers face-to-face. Asking them “Where did we delight you?” and “Where did we come up short?”   Links & Resources Mentioned In This Episode Subscribe to Timbo's podcast for free on the PodcastOne app and never miss an episode Last week's episode - How to successfully rebrand without alienating customers Other successful eCommerce business owners Timbo has interviewed: Power Planter founder Brian Chapman Snotty Nose founder Laura Klein Spriggy founder Mario Hasanakos   This week's Monster Prize Draw winner Sam Squires of Backbone Barbershop in Currumbin Waters   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

Gardener Bryan Clayton has created the Uber for lawn care (and he's cleaning up) | #503

Bryan Clayton used to mow lawns for a living. Now he’s the founder of GreenPal, an online service connecting homeowners to lawn care professionals. And here’s the kicker - in just three years it’s turning over $20M a year, and experiencing 100% growth, year-on-year. It’s a well fertilised episode 503 of The (award-winning) Small Business Big Marketing podcast.    A bit more about GreenPal's Bryan Clayton Bryan Clayton was the founder of PeachTree, one of the largest landscaping companies in Tennessee, growing it to over $10M in annual revenues before selling it in 2013. He’s now the co-founder of the 3-year old GreenPal business, an online marketplace that connects homeowners with local lawn care professionals. Already it has an annual turnover of $20M, has over 100,000 active customers, completing thousands of transactions every day, and is experiencing 100% growth year-on-year! What’s particularly interesting is Brian has done this without any prior eCommerce experience. Even more interesting is that he could have easily (thanks to the sale of his first business) chosen to sit on a yacht sipping G&Ts somewhere in the South Pacific. Fortunately for us, he took the high road, and he’s here to tell us exactly how he’s done it.  Timbo's Top 3 Attention Grabbers You never know who knows who. What a great story about one of his lawn-mowing clients being a franchisee of multiple McDonald’s stores. I love his idea of going the extra mile - simply offering to pick up the cigarette buts in the Macca’s drive thrus further endeared him to his client, and attracted more Macca’s franchisees to use his services. And I loved his idea of getting out of the building and meeting your customers face-to-face. Asking them “Where did we delight you?” and “Where did we come up short?”   Links & Resources Mentioned In This Episode Subscribe to Timbo's podcast for free on the PodcastOne app and never miss an episode Last week's episode - How to successfully rebrand without alienating customers Other successful eCommerce business owners Timbo has interviewed: Power Planter founder Brian Chapman Snotty Nose founder Laura Klein Spriggy founder Mario Hasanakos   This week's Monster Prize Draw winner Sam Squires of Backbone Barbershop in Currumbin Waters   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

49:08

EP53 - S2

4 Jun 20

How to successfully rebrand without alienating your customers with bikini connoisseur Rebecca Klodinsky | #502

Today's episode is a great case study of how to successfully rebrand without alienating your customers. Imagine building a multi-million dollar brand that you absolutely love, only to find (due to legal reasons) you have to rebrand it, not once, but twice. All this whilst going through an ugly separation, and being a single mum of a newborn. It’s a highly charged episode 502 of The (award-winning) Small Business Big Marketing podcast.   Today's guest is Rebecca Klodinsky, founder of the of bikini label IIXIIST In just six years, Frankii Swim has burst onto the Australian fashion scene, quickly developing a tribe of loyal, bikini-loving wearers … most of whom are women!! The label then quickly found itself on the global stage thanks to the likes of Kim Kardashian, Kylie Jenner and Rhianna. It’s now a runaway success turning over $7M this year, and making founder Rebecca Klodinsky, a very happy camper. But it hasn’t all been smooth sailing, as Rebecca has had to navigate an ugly separation from her partner, along with two expensive and time-consuming rebrands due to legal demands.  The brand is now called Exist … spelt IIXIIST …. And yes, I do ask her about why that name. This is a very honest chat about how to successfully rebrand without alienating your customers,  with a passionate business owner, who’s now a single mum of a 20-month old baby.   Timbo's Top 3 Attention Grabbers I love her mindset of seeing opportunities not problems. This links many of my guests.  I loved her willingness to be transparent, and tell it how it is.  And I love her deep respect for the power of marketing.  Again, something that links the majority of my guests.   Links & resources mentioned in today's episode Last week's episode - How to adapt your marketing during Coronavirus with Ben Newsome of Fizzics Education Other successful female entrepreneurs Timbo's interviewed: Julie Mathers of Flora & Fauna Abigail Forsyth of Keepcup Melanie Perkins of Canva   This week's Monster Prize Draw winner Tolita Dukes of marketing agency 8Seconds   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

How to successfully rebrand without alienating your customers with bikini connoisseur Rebecca Klodinsky | #502

Today's episode is a great case study of how to successfully rebrand without alienating your customers. Imagine building a multi-million dollar brand that you absolutely love, only to find (due to legal reasons) you have to rebrand it, not once, but twice. All this whilst going through an ugly separation, and being a single mum of a newborn. It’s a highly charged episode 502 of The (award-winning) Small Business Big Marketing podcast.   Today's guest is Rebecca Klodinsky, founder of the of bikini label IIXIIST In just six years, Frankii Swim has burst onto the Australian fashion scene, quickly developing a tribe of loyal, bikini-loving wearers … most of whom are women!! The label then quickly found itself on the global stage thanks to the likes of Kim Kardashian, Kylie Jenner and Rhianna. It’s now a runaway success turning over $7M this year, and making founder Rebecca Klodinsky, a very happy camper. But it hasn’t all been smooth sailing, as Rebecca has had to navigate an ugly separation from her partner, along with two expensive and time-consuming rebrands due to legal demands.  The brand is now called Exist … spelt IIXIIST …. And yes, I do ask her about why that name. This is a very honest chat about how to successfully rebrand without alienating your customers,  with a passionate business owner, who’s now a single mum of a 20-month old baby.   Timbo's Top 3 Attention Grabbers I love her mindset of seeing opportunities not problems. This links many of my guests.  I loved her willingness to be transparent, and tell it how it is.  And I love her deep respect for the power of marketing.  Again, something that links the majority of my guests.   Links & resources mentioned in today's episode Last week's episode - How to adapt your marketing during Coronavirus with Ben Newsome of Fizzics Education Other successful female entrepreneurs Timbo's interviewed: Julie Mathers of Flora & Fauna Abigail Forsyth of Keepcup Melanie Perkins of Canva   This week's Monster Prize Draw winner Tolita Dukes of marketing agency 8Seconds   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

41:17

EP52 - S2

29 May 20

How to adapt your marketing during Coronavirus (COVID-19) with Ben Newsome of Fizzics Education | #501

Want to know how to adapt your marketing during Coronavirus? COVID-19 has thrown up all sorts of challenges, and opportunities, for business owners everywhere. Some have sadly had to close, some are finding it incredibly tough, whilst others are innovating like they’ve never done before. Today’s guest fits into that category. It’s a challenge-everything episode 501 of The (award-winning) Small Business Big Marketing podcast. Mad scientist, Ben Newsome, is the founder of Fizzics Education, a business delivering science shows, workshops and parties to kids across Australia. Ben’s that guy in the white lab coat, protective goggles and ridiculously over-sized rubber gloves who mixes Mentos with Diet Coke, then explains why it explodes! Since 2004, he and his team have built a hugely successful business, reaching over 2 million kids, face-to-face.  Well, COVID-19 changed all that. Schools closed, and events became a no-no, putting an end to the way Fizzics Education had traditionally done business. So, like all mad scientists who come up against blocks, Ben got innovative, leaving no stone unturned as he came up with clever new ways of doing business. The great news is, those clever new ways have proven a huge success, delivering much needed cash flow, stability and purpose for his team, a whole new digital offering that he can scale globally, along with strategic partnerships he could never have imagined. One thing to note as Ben shares what he’s done … Please listen with an open mind. If you find yourself saying “It’s alright for Ben, but my business is different!” then smack yourself on the wrist and keep listening. Keep asking yourself, “How can I implement that idea in my business?”   Here's the email Ben sent me, detailing idea-by-idea, how he's adapted his marketing during Coronavirus ... Hey Timbo, It's been a while but it's Ben here at Fizzics Education. Not an entry for the monster Prize draw (although I'm happy to say that your podcast is exactly what people need to listen to so they can turn up the dial on their marketing, especially now). I'm reaching out because I thought the pivot we're doing for science education has been extraordinary and worth your listeners time. We've done a 180 in 48 hours and am offering all our science classes virtually by video conference to schools and parents around the globe. With a quick call to aligned businesses & schools, here's what we've done ...  For businesses We've designed a collaborative technologies accelerator for businesses looking to transform their digital offerings. I'm working with my agency on a wider offering of modules for businesses looking for quick wins too. https://www.fizzicseducation.com.au/collaborative-technologies-1-day-accelerator/NB: We are making an offering page for SBBM listeners. Free stuff! This will be live later today: https://www.fizzicseducation.com.au/sbbm We've also been running online science programs for corporate sites. Many businesses are feeling the strain of having kids at home whilst trying to run their operations. Our 1 hour through to 3-hour programs for kids that helps occupy the kids so that the adults can keep working  https://www.fizzicseducation.com.au/holiday-programs/corporate-vacation-care/online-vacation-care-programs-for-corporate-sites/ For parents we created 20 virtual classes where kids from across Australia join us for 4 weeks of holiday science programs. Great success here. https://www.skillsandthrills.com.au/vendor/fizzics_education/ we now have an online science club and we're taking EOIs now https://www.fizzicseducation.com.au/holiday-programs/australia-wide-beyond-online-classes/online-science-club/ We have been running online science parties as well https://www.fizzicseducation.com.au/science-parties/online-science-parties-made-awesome/ For schools Have adapted 25 primary and high school science workshops as products that schools can use to enrich student learning https://www.fizzicseducation.com.au/schools/video-conference/ Together with Sean Sullivan from Cool Runnings, we're one of the first adopters of Zoho Classes, an online learning platform that is being rolled out globally. This only got announced this week and we already have interest in India and the Philippines. https://coolrunningsbusinesssolutions.com.au/zoho-classes/ Fizzics will be part of an NSW Department of Education learning portal that will be released on May 22. Several 30-minute lessons with student worksheets will be available for 2500 schools across the State to use. Am helping museums & others around Australia and the USA to provide free virtual lessons as an impromptu learning festival via Center for Interactive Learning & Collaboration https://www.cilc.org/community Put 40 online classes onto the federal government 'science engagement site called Star Portal. They regularly share new content onto socials. Teachers & others sites search this for ideas  https://starportal.edu.au/ Sponsored the STEM2020 conference where hundreds of teachers across Australia are learning how to teach STEM in their classrooms (offers & discounts here) https://stem2020.com.au/ Put daily live classes onto NSW Distance & Rural Technologies portal for schools to access https://dartconnections.org.au/ Am offering live class content globally through services such as CILC, Streamable Learning & Connected North in Canada For Australian museums, Universities & science organisations Am delivering live webinars throughout May for several hundred organisations around Australia on how to run effective science festivals online. https://inspiringnsw.org.au/2020/04/20/learn-how-to-deliver-online-stem-programs/  General marketing pivots We worked with Sean Sullivan from Cool Runnings to quickly get a banner on our site directing all visitors to our virtual science classes https://www.fizzicseducation.com.au/schools/video-conference/ Media releases got sent out about virtual science classes in March. This resulted in podcast spots and some blog interviews (some coming out later on) Teacher chatter podcast http://teacherchatter.com/2020/03/18/ep17-ben-newsome/ Just Kidding Magazine liftout https://2ef9d51d-7f23-4784-bf21-0728631b0288.filesusr.com/ugd/1f7d7b_6a71155135ed463c9bc7afad96628bef.pdf Lined up podcasts with a variety of organisations on the FizzicsEd podcast that have been affected but can help our customers https://www.fizzicseducation.com.au/category/podcast/fizzicsed/ Wrote an article on a shopping list for parents that will help them teach science to their kids (over 1000 people have read it already and taken action) https://www.fizzicseducation.com.au/articles/covid-19-shopping-list-for-virtual-science-classes/ Wrote a heap of blog articles for teachers looking to deliver online teaching effectively https://www.fizzicseducation.com.au/category/articles Produce several videos on online science teaching and got them onto socials as well as embedded on our websiteParties https://www.facebook.com/fizzicseducation/videos/271972573839225/Schools  https://www.facebook.com/139612453383/videos/2513713335545898/ Ran a live Facebook session about the Supermoon (people attended from the Phillipines, Japan and Australia) https://www.facebook.com/139612453383/videos/244977053310224/ Installed TrustPilot onto our website as a 3rd party review to show social proof. This website integration is ongoing. https://au.trustpilot.com/review/fizzicseducation.com.au Lots of phone calls for collaborations on grants as well as offering to a variety of sites. Reached out to this guy called Timbo who runs SBBM :) I've written this so that your listeners can hopefully see that there are plenty of opportunities to make things happen. Yes, everyone's business is different, every industry has its own way with connecting with customers... but the point is that now is the time to get motivated. Now is the time to push harder. Not just for the business and your people, but for the community as a whole.  Please give me a buzz if you need to know anything about the above! Kind regards, Ben Newsome  Here’s what grabbed my attention from that chat with Ben ... I love Ben’s quote about “Doing something … even if you’re not entirely sure what you’re doing!” I love the idea of teaching something via an online course you create then selling it on a website like Udemy or even better, your own website. I love how Ben suggested acknowledging you’re in overwhelm right now, then get on with it. Build that momentum. If you need some support, then join the SBBM Tribe on Facebook. This week's Monster Prize Draw winner ... John Kennedy of Tide Financial Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...  

How to adapt your marketing during Coronavirus (COVID-19) with Ben Newsome of Fizzics Education | #501

Want to know how to adapt your marketing during Coronavirus? COVID-19 has thrown up all sorts of challenges, and opportunities, for business owners everywhere. Some have sadly had to close, some are finding it incredibly tough, whilst others are innovating like they’ve never done before. Today’s guest fits into that category. It’s a challenge-everything episode 501 of The (award-winning) Small Business Big Marketing podcast. Mad scientist, Ben Newsome, is the founder of Fizzics Education, a business delivering science shows, workshops and parties to kids across Australia. Ben’s that guy in the white lab coat, protective goggles and ridiculously over-sized rubber gloves who mixes Mentos with Diet Coke, then explains why it explodes! Since 2004, he and his team have built a hugely successful business, reaching over 2 million kids, face-to-face.  Well, COVID-19 changed all that. Schools closed, and events became a no-no, putting an end to the way Fizzics Education had traditionally done business. So, like all mad scientists who come up against blocks, Ben got innovative, leaving no stone unturned as he came up with clever new ways of doing business. The great news is, those clever new ways have proven a huge success, delivering much needed cash flow, stability and purpose for his team, a whole new digital offering that he can scale globally, along with strategic partnerships he could never have imagined. One thing to note as Ben shares what he’s done … Please listen with an open mind. If you find yourself saying “It’s alright for Ben, but my business is different!” then smack yourself on the wrist and keep listening. Keep asking yourself, “How can I implement that idea in my business?”   Here's the email Ben sent me, detailing idea-by-idea, how he's adapted his marketing during Coronavirus ... Hey Timbo, It's been a while but it's Ben here at Fizzics Education. Not an entry for the monster Prize draw (although I'm happy to say that your podcast is exactly what people need to listen to so they can turn up the dial on their marketing, especially now). I'm reaching out because I thought the pivot we're doing for science education has been extraordinary and worth your listeners time. We've done a 180 in 48 hours and am offering all our science classes virtually by video conference to schools and parents around the globe. With a quick call to aligned businesses & schools, here's what we've done ...  For businesses We've designed a collaborative technologies accelerator for businesses looking to transform their digital offerings. I'm working with my agency on a wider offering of modules for businesses looking for quick wins too. https://www.fizzicseducation.com.au/collaborative-technologies-1-day-accelerator/NB: We are making an offering page for SBBM listeners. Free stuff! This will be live later today: https://www.fizzicseducation.com.au/sbbm We've also been running online science programs for corporate sites. Many businesses are feeling the strain of having kids at home whilst trying to run their operations. Our 1 hour through to 3-hour programs for kids that helps occupy the kids so that the adults can keep working  https://www.fizzicseducation.com.au/holiday-programs/corporate-vacation-care/online-vacation-care-programs-for-corporate-sites/ For parents we created 20 virtual classes where kids from across Australia join us for 4 weeks of holiday science programs. Great success here. https://www.skillsandthrills.com.au/vendor/fizzics_education/ we now have an online science club and we're taking EOIs now https://www.fizzicseducation.com.au/holiday-programs/australia-wide-beyond-online-classes/online-science-club/ We have been running online science parties as well https://www.fizzicseducation.com.au/science-parties/online-science-parties-made-awesome/ For schools Have adapted 25 primary and high school science workshops as products that schools can use to enrich student learning https://www.fizzicseducation.com.au/schools/video-conference/ Together with Sean Sullivan from Cool Runnings, we're one of the first adopters of Zoho Classes, an online learning platform that is being rolled out globally. This only got announced this week and we already have interest in India and the Philippines. https://coolrunningsbusinesssolutions.com.au/zoho-classes/ Fizzics will be part of an NSW Department of Education learning portal that will be released on May 22. Several 30-minute lessons with student worksheets will be available for 2500 schools across the State to use. Am helping museums & others around Australia and the USA to provide free virtual lessons as an impromptu learning festival via Center for Interactive Learning & Collaboration https://www.cilc.org/community Put 40 online classes onto the federal government 'science engagement site called Star Portal. They regularly share new content onto socials. Teachers & others sites search this for ideas  https://starportal.edu.au/ Sponsored the STEM2020 conference where hundreds of teachers across Australia are learning how to teach STEM in their classrooms (offers & discounts here) https://stem2020.com.au/ Put daily live classes onto NSW Distance & Rural Technologies portal for schools to access https://dartconnections.org.au/ Am offering live class content globally through services such as CILC, Streamable Learning & Connected North in Canada For Australian museums, Universities & science organisations Am delivering live webinars throughout May for several hundred organisations around Australia on how to run effective science festivals online. https://inspiringnsw.org.au/2020/04/20/learn-how-to-deliver-online-stem-programs/  General marketing pivots We worked with Sean Sullivan from Cool Runnings to quickly get a banner on our site directing all visitors to our virtual science classes https://www.fizzicseducation.com.au/schools/video-conference/ Media releases got sent out about virtual science classes in March. This resulted in podcast spots and some blog interviews (some coming out later on) Teacher chatter podcast http://teacherchatter.com/2020/03/18/ep17-ben-newsome/ Just Kidding Magazine liftout https://2ef9d51d-7f23-4784-bf21-0728631b0288.filesusr.com/ugd/1f7d7b_6a71155135ed463c9bc7afad96628bef.pdf Lined up podcasts with a variety of organisations on the FizzicsEd podcast that have been affected but can help our customers https://www.fizzicseducation.com.au/category/podcast/fizzicsed/ Wrote an article on a shopping list for parents that will help them teach science to their kids (over 1000 people have read it already and taken action) https://www.fizzicseducation.com.au/articles/covid-19-shopping-list-for-virtual-science-classes/ Wrote a heap of blog articles for teachers looking to deliver online teaching effectively https://www.fizzicseducation.com.au/category/articles Produce several videos on online science teaching and got them onto socials as well as embedded on our websiteParties https://www.facebook.com/fizzicseducation/videos/271972573839225/Schools  https://www.facebook.com/139612453383/videos/2513713335545898/ Ran a live Facebook session about the Supermoon (people attended from the Phillipines, Japan and Australia) https://www.facebook.com/139612453383/videos/244977053310224/ Installed TrustPilot onto our website as a 3rd party review to show social proof. This website integration is ongoing. https://au.trustpilot.com/review/fizzicseducation.com.au Lots of phone calls for collaborations on grants as well as offering to a variety of sites. Reached out to this guy called Timbo who runs SBBM :) I've written this so that your listeners can hopefully see that there are plenty of opportunities to make things happen. Yes, everyone's business is different, every industry has its own way with connecting with customers... but the point is that now is the time to get motivated. Now is the time to push harder. Not just for the business and your people, but for the community as a whole.  Please give me a buzz if you need to know anything about the above! Kind regards, Ben Newsome  Here’s what grabbed my attention from that chat with Ben ... I love Ben’s quote about “Doing something … even if you’re not entirely sure what you’re doing!” I love the idea of teaching something via an online course you create then selling it on a website like Udemy or even better, your own website. I love how Ben suggested acknowledging you’re in overwhelm right now, then get on with it. Build that momentum. If you need some support, then join the SBBM Tribe on Facebook. This week's Monster Prize Draw winner ... John Kennedy of Tide Financial Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...  

42:06

EP51 - S2

25 May 20

Your most asked small business marketing questions answered by Timbo in this milestone episode | #500

Your most asked small business marketing questions answered. "If you had only 20-minutes a day to market your business, what would you do?" "What stand-out marketing ideas have you been blown away by?" "Who's been your favourite guest, and why?" These are just three of the questions you wonderful listeners have sent in for me to answer in this week's milestone episode 500 of your favourite marketing podcast ;0) Thank-you to everyone who sent me a question - I received 127 in total, so was unable to answer them all. That said, I've no doubt there's something in this epsidoe for everyone as I cover the following topics: How to market to the C-Suite How to market a cafe on $300 / month? Best video marketing techniques My biggest learning from 500 episodes How to build market share The importance of being a tech-savvy business owner How to know it's time to close your business What I would do with a monthly marketing budget of $1,000 How to best use social media to promote your business How to develop 'podcast stamina' Podcast awards How to prove value to your prospects My all-time favourite guests Top 3 takeaways from 500 epsidoes How to choose quality marketing services How to generate new business quickly The future of content marketing Work / life balance Managing client expectations Skilling up new staff so they hot the ground running Communicating your marketing strategy with your people Importance of brand personality Importance of white papers in marketing Exhibition marketing How to make it as a podcaster Evaluating marketing services Getting your message heard and seen Something personal my friends may not even know about me How to communicate a name change Spending a $500 monthly marketing budget The timing of posting a podcast episode Using your downtime during COVID-19 One marketing idea that blew me away An update on my old co-host Luke Moulton Here's the links to the resources / past episodes mentioned 452 - How to get Elton John as a client 482 - How to get a meeting with anyone 452 - One of my favourite video marketing techniques Seth Godin's book 'The Dip' Australian Podcast Awards 493 - Peter Lorimer's 6-6-6 Rule 496 - Matt Barnett discusses the power of white papers in marketing 475 - Getting to school principals 374 - Also tips on getting to school principals All time favourite guests Interview with Canva's Melanie Perkins Interview with Will It Blend's Tom Dickson Interview with PLG Estates Peter Lorimer Interview with Flow Hive's Cedar Anderson Interview with Tradie's Ben Goodfellow Interview with dentist Padi Lund Interview with Mama's Roast Chicken's Whali Khawli Interview with comedian Richard Stubbs My top 5 most downloaded episodes Jasky Singh (on low cost marketing ideas) Michael Gerber (on The e Myth) Stephanie Claire-Smith & Laura Henshaw (on Instagram) Dave Munson (on story-telling) Jack Gance (about Chemist Warehouse) Marketing ideas that blew me away Platinum Electricians Josh Nichols on his 21 step customer mantra Will It Blends Tom Dickson on extreme product demonstration Seth Godin on owning a niche Arthur Greeno on breaking Guinness World Records Jay Baer on managing difficult clients Beechworth Bakery's Tom O'Toole on studying happiness Dan Fagella on repliacting Sport's Illustrated's email marketing strategy   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...          

Your most asked small business marketing questions answered by Timbo in this milestone episode | #500

Your most asked small business marketing questions answered. "If you had only 20-minutes a day to market your business, what would you do?" "What stand-out marketing ideas have you been blown away by?" "Who's been your favourite guest, and why?" These are just three of the questions you wonderful listeners have sent in for me to answer in this week's milestone episode 500 of your favourite marketing podcast ;0) Thank-you to everyone who sent me a question - I received 127 in total, so was unable to answer them all. That said, I've no doubt there's something in this epsidoe for everyone as I cover the following topics: How to market to the C-Suite How to market a cafe on $300 / month? Best video marketing techniques My biggest learning from 500 episodes How to build market share The importance of being a tech-savvy business owner How to know it's time to close your business What I would do with a monthly marketing budget of $1,000 How to best use social media to promote your business How to develop 'podcast stamina' Podcast awards How to prove value to your prospects My all-time favourite guests Top 3 takeaways from 500 epsidoes How to choose quality marketing services How to generate new business quickly The future of content marketing Work / life balance Managing client expectations Skilling up new staff so they hot the ground running Communicating your marketing strategy with your people Importance of brand personality Importance of white papers in marketing Exhibition marketing How to make it as a podcaster Evaluating marketing services Getting your message heard and seen Something personal my friends may not even know about me How to communicate a name change Spending a $500 monthly marketing budget The timing of posting a podcast episode Using your downtime during COVID-19 One marketing idea that blew me away An update on my old co-host Luke Moulton Here's the links to the resources / past episodes mentioned 452 - How to get Elton John as a client 482 - How to get a meeting with anyone 452 - One of my favourite video marketing techniques Seth Godin's book 'The Dip' Australian Podcast Awards 493 - Peter Lorimer's 6-6-6 Rule 496 - Matt Barnett discusses the power of white papers in marketing 475 - Getting to school principals 374 - Also tips on getting to school principals All time favourite guests Interview with Canva's Melanie Perkins Interview with Will It Blend's Tom Dickson Interview with PLG Estates Peter Lorimer Interview with Flow Hive's Cedar Anderson Interview with Tradie's Ben Goodfellow Interview with dentist Padi Lund Interview with Mama's Roast Chicken's Whali Khawli Interview with comedian Richard Stubbs My top 5 most downloaded episodes Jasky Singh (on low cost marketing ideas) Michael Gerber (on The e Myth) Stephanie Claire-Smith & Laura Henshaw (on Instagram) Dave Munson (on story-telling) Jack Gance (about Chemist Warehouse) Marketing ideas that blew me away Platinum Electricians Josh Nichols on his 21 step customer mantra Will It Blends Tom Dickson on extreme product demonstration Seth Godin on owning a niche Arthur Greeno on breaking Guinness World Records Jay Baer on managing difficult clients Beechworth Bakery's Tom O'Toole on studying happiness Dan Fagella on repliacting Sport's Illustrated's email marketing strategy   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...          

01:05:10

EP50 - S2

18 May 20

Outland Denim's James Bartle on how one movie changed the entire direction of his life | #499

On today’s episode, how a Year 10 dropout saw a film that changed the entire direction of his career … in fact, of his life. “We chose denim because jeans are a staple, they are also a piece of clothing that says a lot about you, and for that reason we believe we offer something unique to those people who want to do the right thing and help others.” More about James Bartle James Bartle is the founder of Outland Denim, the denim brand making jeans differently and setting a new standard in the highly exploitative fashion industry. Driven by a desire to curb the trafficking of young girls in the multi-billion commercial sex trade, James created Outland Denim to generate training and employment opportunities for women vulnerable to exploitation and abuse. Ten years on, the OutlandDenim brand can be found in some of the world’s largest department stores, employing over 100 women, and is seen worn by the likes of Meghan Markle and Leonardo diCaprio. In this passionate chat Outland Denim's James Bartle shares Just how big an impact one film had on him and his family Why he chose jeans as the way to address a major global problem Why he went from a NFP business model to for-profit The impact celebrity endorsement had on his business The power of being B-Corp certified Plus some heart-touching stories of employee success Other business owners I've interviewed running socially aware businesses Interview with KeepCup's Abigail Forsyth Interview with Flowhive's Cedar Anderson Interview with Who Gives a Crap's Simon Griffiths Monster Prize Draw Winner Sophie McGuire of Locus Online

Outland Denim's James Bartle on how one movie changed the entire direction of his life | #499

On today’s episode, how a Year 10 dropout saw a film that changed the entire direction of his career … in fact, of his life. “We chose denim because jeans are a staple, they are also a piece of clothing that says a lot about you, and for that reason we believe we offer something unique to those people who want to do the right thing and help others.” More about James Bartle James Bartle is the founder of Outland Denim, the denim brand making jeans differently and setting a new standard in the highly exploitative fashion industry. Driven by a desire to curb the trafficking of young girls in the multi-billion commercial sex trade, James created Outland Denim to generate training and employment opportunities for women vulnerable to exploitation and abuse. Ten years on, the OutlandDenim brand can be found in some of the world’s largest department stores, employing over 100 women, and is seen worn by the likes of Meghan Markle and Leonardo diCaprio. In this passionate chat Outland Denim's James Bartle shares Just how big an impact one film had on him and his family Why he chose jeans as the way to address a major global problem Why he went from a NFP business model to for-profit The impact celebrity endorsement had on his business The power of being B-Corp certified Plus some heart-touching stories of employee success Other business owners I've interviewed running socially aware businesses Interview with KeepCup's Abigail Forsyth Interview with Flowhive's Cedar Anderson Interview with Who Gives a Crap's Simon Griffiths Monster Prize Draw Winner Sophie McGuire of Locus Online

01:09:06

EP49 - S2

11 May 20

Taking on the big banks and winning with Spriggy co-founder Mario Hasanakos

In a world ruled by major corporations and big financial institutions, it’s unlikely for a young company to quickly grab a significant chunk of the market. But that’s exactly what a digital pocket money concept did. Not only that, but it has also been able to solve a pain point faced by most parents and built a reputation for being trustworthy. Today, our special guest is Mario Hasanakos, the co-founder of Spriggy—an online banking tool that helps parents teach their kids about money. Spriggy has revolutionised how Australian kids get their pocket money while preparing them to have the skills needed in a cashless society. Mario talks about how the idea for Spriggy started and how they’ve been able to gain a foothold in the market because of their transparency and genuine desire to help people. The financial crisis hit the market hard and has led many people to become worse off. Most critical are those with low financial literacy and Mario aims to change that. He shares with us their future plans as they continue to solve problems faced by parents. Tune in and you might get inspired with a golden idea to change the world!   About today’s guest Mario Hasanakos Mario Hasanakos is co-founder of the fintech startup Spriggy, which uses real-world payments technology and mobile banking apps to help parents teach kids about money in a digital age.  Since launching in 2017, Spriggy has enjoyed tremendous success, opening over 400,000 accounts and helping countless Australian families set their kids up for financial success in a digital future. Prior to founding Spriggy, Mario worked in Investment Banking for seven years with breaks to pursue projects in technical diving and mountaineering. Holding degrees in Physics, Computer Systems Engineering and International Relations, Mario loves storytelling and has a passion for using technology in education to change the world. Connect with Mario Hasanakos through: Spriggy's website Mario Hasanakos’ LinkedIn What we discussed in Episode 498 Mario talks about his unconventional career path The inspiration for Spriggy How Spriggy works Their source of revenue Transparency and the different types of trust Establishing trust and getting a foothold very quickly How they seek social proof Tactics they used to garner trust How they came up with their name Dealing with the hard times and working with a business partner Having the hard conversations Future plans for branches The rule of 5 they follow Extending their brand to other industries Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Mario... I love how hard Mario and his team are working to ensure they’re a trustworthy business. Having a great brand, a frictionless transaction process, great reviews and fantastic social proof are just some of the things you could be doing to ensure the same. I love Mario’s infinite respect for his business partner Alex, and their willingness to have those difficult conversations. And I love Mario’s Rule of 5 - if you do anything five times in your business (or life for that matter!) then it’s time to stop and ask if you should be doing it a different way. What grabbed your attention? Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Last week’s episode - The art AND science of standing out in this ridiculously crowded marketplace 

Taking on the big banks and winning with Spriggy co-founder Mario Hasanakos

In a world ruled by major corporations and big financial institutions, it’s unlikely for a young company to quickly grab a significant chunk of the market. But that’s exactly what a digital pocket money concept did. Not only that, but it has also been able to solve a pain point faced by most parents and built a reputation for being trustworthy. Today, our special guest is Mario Hasanakos, the co-founder of Spriggy—an online banking tool that helps parents teach their kids about money. Spriggy has revolutionised how Australian kids get their pocket money while preparing them to have the skills needed in a cashless society. Mario talks about how the idea for Spriggy started and how they’ve been able to gain a foothold in the market because of their transparency and genuine desire to help people. The financial crisis hit the market hard and has led many people to become worse off. Most critical are those with low financial literacy and Mario aims to change that. He shares with us their future plans as they continue to solve problems faced by parents. Tune in and you might get inspired with a golden idea to change the world!   About today’s guest Mario Hasanakos Mario Hasanakos is co-founder of the fintech startup Spriggy, which uses real-world payments technology and mobile banking apps to help parents teach kids about money in a digital age.  Since launching in 2017, Spriggy has enjoyed tremendous success, opening over 400,000 accounts and helping countless Australian families set their kids up for financial success in a digital future. Prior to founding Spriggy, Mario worked in Investment Banking for seven years with breaks to pursue projects in technical diving and mountaineering. Holding degrees in Physics, Computer Systems Engineering and International Relations, Mario loves storytelling and has a passion for using technology in education to change the world. Connect with Mario Hasanakos through: Spriggy's website Mario Hasanakos’ LinkedIn What we discussed in Episode 498 Mario talks about his unconventional career path The inspiration for Spriggy How Spriggy works Their source of revenue Transparency and the different types of trust Establishing trust and getting a foothold very quickly How they seek social proof Tactics they used to garner trust How they came up with their name Dealing with the hard times and working with a business partner Having the hard conversations Future plans for branches The rule of 5 they follow Extending their brand to other industries Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Mario... I love how hard Mario and his team are working to ensure they’re a trustworthy business. Having a great brand, a frictionless transaction process, great reviews and fantastic social proof are just some of the things you could be doing to ensure the same. I love Mario’s infinite respect for his business partner Alex, and their willingness to have those difficult conversations. And I love Mario’s Rule of 5 - if you do anything five times in your business (or life for that matter!) then it’s time to stop and ask if you should be doing it a different way. What grabbed your attention? Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Last week’s episode - The art AND science of standing out in this ridiculously crowded marketplace 

41:49

EP48 - S2

19 Mar 20

The art AND science of standing out in this ridiculously crowded marketplace

As a small business owner, you’ve probably been finding difficulty grabbing your customer’s attention in a world that is constantly bombarded by mass advertising. How do you stand out? How do you get your message across? You know that if customers just took notice of your business even for just one moment, they’ll definitely buy your product. In this episode, our special guest, Jamie Mustard, joins us to share how blocks are the solution to your business getting noticed by the right people at the right time. We live in an over messaged world that gives us too many choices. But the secret to cutting through all the clutter is by using blocks. Jamie gives us great examples of how blocks have been used in speeches, art, and marketing.   Now, the idea of using blocks is great, but how do we even make one? Don’t worry as Jamie gives us the basic principles on how to create blocks and use the law of attention to be heard and seen. There’s marketing GOLD dripping from our ceiling here, so it’s best you listen now! About today’s guest Jamie Mustard Jamie Mustard is the author of the book, The Iconist, which is all about the art and science of standing out. In his book, Jamie provides lots of case studies, examples, and stories of businesses and artists using blocks to get noticed in this crazily crowded marketplace.  Connect with Jamie Mustard through: The Iconist's website What we discussed in Episode 497 The battle for attention in digital media Jamie talks about the psychological repercussions of over message or what Jamie calls “delusion”  Jamie shares why choice overload or offering too many things is not good A case study on the impact of the removal of all signages in Sao Paulo, Brazil The concept of using blocks and icons to magnetise attention  Examples of blocks in speech, music, and visual arts The importance of size and repetition when creating a block Jamie gives examples of blocks used in marketing The basic principles of how to create blocks and use the laws of attention Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Jamie ... I love the fact that he’s reminded us just how crowded a market place we all operate in. Do yourself a favour and spend some time reflecting on this. It’s scary, but critical as it’ll motivate you to spend more time crafting marketing messages that cut through the clutter. I love Jamie’s view on repetition. If you’re one of those marketers who feels the need to constantly reinvent the wheel, then I’d encourage you to stop and instead focus on repeating those parts of your marketing that actually work. I love Jamie’s reminder that choice is not necessarily a great thing to offer your customers. Often us consumers struggle with too much choice, so make it easy for us and make a few great offers and not multiple average ones. If you loved our discussion for today but are having struggles with the concept, don’t give up! Just leave your questions in the Comments section below and I’ll get Jamie to respond. If you want to win over $1,000 worth of prizes, share one idea you learned from the show that you implemented and email me at tim(at)timreid(dot)com(dot)au Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Grab a copy of Tim’s book—The Boomerang Effect, at his website Small Business Big Marketing Last week’s episode - Boost sales and bust customer churn with this stupidly simple and fun customer engagement hack

The art AND science of standing out in this ridiculously crowded marketplace

As a small business owner, you’ve probably been finding difficulty grabbing your customer’s attention in a world that is constantly bombarded by mass advertising. How do you stand out? How do you get your message across? You know that if customers just took notice of your business even for just one moment, they’ll definitely buy your product. In this episode, our special guest, Jamie Mustard, joins us to share how blocks are the solution to your business getting noticed by the right people at the right time. We live in an over messaged world that gives us too many choices. But the secret to cutting through all the clutter is by using blocks. Jamie gives us great examples of how blocks have been used in speeches, art, and marketing.   Now, the idea of using blocks is great, but how do we even make one? Don’t worry as Jamie gives us the basic principles on how to create blocks and use the law of attention to be heard and seen. There’s marketing GOLD dripping from our ceiling here, so it’s best you listen now! About today’s guest Jamie Mustard Jamie Mustard is the author of the book, The Iconist, which is all about the art and science of standing out. In his book, Jamie provides lots of case studies, examples, and stories of businesses and artists using blocks to get noticed in this crazily crowded marketplace.  Connect with Jamie Mustard through: The Iconist's website What we discussed in Episode 497 The battle for attention in digital media Jamie talks about the psychological repercussions of over message or what Jamie calls “delusion”  Jamie shares why choice overload or offering too many things is not good A case study on the impact of the removal of all signages in Sao Paulo, Brazil The concept of using blocks and icons to magnetise attention  Examples of blocks in speech, music, and visual arts The importance of size and repetition when creating a block Jamie gives examples of blocks used in marketing The basic principles of how to create blocks and use the laws of attention Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Jamie ... I love the fact that he’s reminded us just how crowded a market place we all operate in. Do yourself a favour and spend some time reflecting on this. It’s scary, but critical as it’ll motivate you to spend more time crafting marketing messages that cut through the clutter. I love Jamie’s view on repetition. If you’re one of those marketers who feels the need to constantly reinvent the wheel, then I’d encourage you to stop and instead focus on repeating those parts of your marketing that actually work. I love Jamie’s reminder that choice is not necessarily a great thing to offer your customers. Often us consumers struggle with too much choice, so make it easy for us and make a few great offers and not multiple average ones. If you loved our discussion for today but are having struggles with the concept, don’t give up! Just leave your questions in the Comments section below and I’ll get Jamie to respond. If you want to win over $1,000 worth of prizes, share one idea you learned from the show that you implemented and email me at tim(at)timreid(dot)com(dot)au Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Grab a copy of Tim’s book—The Boomerang Effect, at his website Small Business Big Marketing Last week’s episode - Boost sales and bust customer churn with this stupidly simple and fun customer engagement hack

48:01

EP47 - S2

16 Mar 20

Boost sales & bust customer churn with this stupidly simple (and fun) customer-engagement hack

Who knew boosting sales, smashing customer churn, and increasing customer engagement could be this simple? It may sound a bit unbelievable but wait till you hear what today’s guest has to share. Bonjoro founder, Matt Barnett, takes us through how he came up with the video marketing hack he used to convert leads for his tech startup, which ultimately failed. But his simplistic way of reaching out to leads, later on, gave rise to Bonjoro. And the rest, as they say, is history.  The self-titled Papa Bear of Bonjoro emphasises that a lot of things that happened were unexpected and started in the most unlikely places. He also shares with us three high-converting video sales funnels you can use to get immediate results.  Tune in to get those little gold nugget insights to spur on some creativity!   About today’s guest Matt Barnett Matt Barnett is the founder of Bonjoro, a customer engagement app that enables you to send short personalised videos to a customer’s email or phone number. Matt was a surfer from the U.K. who moved to Australia when he was 26. Being an industrial designer, he is very much in tune with his creative side. His team members even get to design their own bear onesies that they can wear during meetings. Connect with Matt Barnett through: Matt Barnett’s LinkedIn Bonjoro’s website Bonjoro’s Facebook What we discussed in Episode 496 A brief recount of what sparked the idea for Bonjoro Matt talks about getting picked up by big companies Matt shares the problem with chasing perfection Getting popular in a niche he didn’t expect How they came up with a French-sounding name and a bear as part of their brand The Bonjoro culture …. a bear onesie-wearing team that’s a tech company at heart Their most effective marketing channels Matt tells us how Bonjoro works How to effectively use Bonjoro in conversion, activation, and growth funnels Matt talks about overcoming camera shyness How offline businesses use Bonjoro Matt shares the importance of saying thanks to customers Matt tells us about the new upcoming features for version 2 of Bonjoro Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Matt ... I love how Matt experiments with a multitude of marketing channels and has now focused on three that he knows delivers the results he’s looking for. I love the question Matt posed about “How do you treat a new customer?” And I love how the marketing team at Bonjoro spend time carving out long-form content like eBooks once or twice a year. Remember if you buy Bonjoro at GetBonjoro.com, send Sofia your proof-of-purchase and I’ll send you a Playbook with 30 tried and tested ways of using it. Sofia’s email is [email protected] What grabbed your attention? Let me know in the Comments section below. This week's Monster Prize Draw winner It’s time to reward another motivated listener for taking some serious marketing action. Today’s winner is Adam Rodger of Thrive Pharmacies. Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Last week’s episode - Marx Acosta Rubio made a fortune hiring a cocaine addict (twice)

Boost sales & bust customer churn with this stupidly simple (and fun) customer-engagement hack

Who knew boosting sales, smashing customer churn, and increasing customer engagement could be this simple? It may sound a bit unbelievable but wait till you hear what today’s guest has to share. Bonjoro founder, Matt Barnett, takes us through how he came up with the video marketing hack he used to convert leads for his tech startup, which ultimately failed. But his simplistic way of reaching out to leads, later on, gave rise to Bonjoro. And the rest, as they say, is history.  The self-titled Papa Bear of Bonjoro emphasises that a lot of things that happened were unexpected and started in the most unlikely places. He also shares with us three high-converting video sales funnels you can use to get immediate results.  Tune in to get those little gold nugget insights to spur on some creativity!   About today’s guest Matt Barnett Matt Barnett is the founder of Bonjoro, a customer engagement app that enables you to send short personalised videos to a customer’s email or phone number. Matt was a surfer from the U.K. who moved to Australia when he was 26. Being an industrial designer, he is very much in tune with his creative side. His team members even get to design their own bear onesies that they can wear during meetings. Connect with Matt Barnett through: Matt Barnett’s LinkedIn Bonjoro’s website Bonjoro’s Facebook What we discussed in Episode 496 A brief recount of what sparked the idea for Bonjoro Matt talks about getting picked up by big companies Matt shares the problem with chasing perfection Getting popular in a niche he didn’t expect How they came up with a French-sounding name and a bear as part of their brand The Bonjoro culture …. a bear onesie-wearing team that’s a tech company at heart Their most effective marketing channels Matt tells us how Bonjoro works How to effectively use Bonjoro in conversion, activation, and growth funnels Matt talks about overcoming camera shyness How offline businesses use Bonjoro Matt shares the importance of saying thanks to customers Matt tells us about the new upcoming features for version 2 of Bonjoro Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Matt ... I love how Matt experiments with a multitude of marketing channels and has now focused on three that he knows delivers the results he’s looking for. I love the question Matt posed about “How do you treat a new customer?” And I love how the marketing team at Bonjoro spend time carving out long-form content like eBooks once or twice a year. Remember if you buy Bonjoro at GetBonjoro.com, send Sofia your proof-of-purchase and I’ll send you a Playbook with 30 tried and tested ways of using it. Sofia’s email is [email protected] What grabbed your attention? Let me know in the Comments section below. This week's Monster Prize Draw winner It’s time to reward another motivated listener for taking some serious marketing action. Today’s winner is Adam Rodger of Thrive Pharmacies. Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Last week’s episode - Marx Acosta Rubio made a fortune hiring a cocaine addict (twice)

46:28

EP46 - S2

4 Mar 20

Marx Acosta Rubio made a fortune hiring a cocaine addict (twice)

I know, right? It’s crazy! No one in their right minds would do this. Hiring a cocaine addict—not only once, but twice? I certainly wanted to hear where hiring addicts got him-did it work? Is it even possible to turn these people into the best employees? In today’s episode, we are joined by Marx Acosta Rubio, the millionaire turned deca-millionaire who is famous for his story of falling and rising and falling again—only to rise up even better. How exactly do you rise from the ashes after a massive failure? Marx shares with us his rags to riches to rags to riches experience and how he did it. Plus, a bonus strategy he uses in hiring his employees which he has proven to be highly effective. If you’re going through a rough patch at the moment. Whether it be in your business or personal life, then this episode is exactly what you need. Listen now and find some marketing G-O-L-D! About today’s guest Marx Acosta Rubio Marx Acosta Rubio is the founder of Onestop, a company that makes 30+ million dollars in annual revenues selling print cartridges. Marx dropped out of law school to become an entrepreneur. He is also an investor and consultant who shares his wisdom with other entrepreneurs to save them from falling into traps that might paralyse them and keep them from living the life they actually want to be living.  Marx believes that family comes first and they became his inspiration for rising again. Connect with Marx Acosta Rubio through: Marx Acosta Rubio’s LinkedIn Marx Acosta Rubio’s Twitter Marx Acosta Rubio’s Facebook Marx Acosta Rubio’s Website Marx Acosta Rubio’s Onestop Team What we discussed in episode 495 A brief recount of Marx’s early life living in the Venezuelan slums Marx talks about making a difference in the crowded marketplace of cold calling and sales How M&Ms help you make repeat sales Marx talks about the reason why he failed the first time Marx shares an effective strategy he uses in hiring people Why he hired a cocaine addict … twice! The fall Marx talks about his measure of happiness and success Buying back the fallen company Bouncing back after losing everything How Marx makes a virtual business work together with his love for growing people Marx talks about his other businesses Marx shares some nuggets of wisdom Timbo’s Top 3 Attention Grabbers Here are some valuable insights I’ve picked up during my chat with Marx. Stop spending time on the non-essentials of your business. Instead of hiring staff … audition them! Big clients are good … small clients are not so good. What grabbed your attention? Let me know in the comments below. This week's Monster Prize Draw winner It’s time to reward another motivated listener for taking some serious marketing action. Today’s winner is Joel Kene of Boatigo.com. Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Marx’s other eCommerce business - veryamazon.com Last week’s episode - This Is My Life’s Tony Knight hated his business until he found his passion

Marx Acosta Rubio made a fortune hiring a cocaine addict (twice)

I know, right? It’s crazy! No one in their right minds would do this. Hiring a cocaine addict—not only once, but twice? I certainly wanted to hear where hiring addicts got him-did it work? Is it even possible to turn these people into the best employees? In today’s episode, we are joined by Marx Acosta Rubio, the millionaire turned deca-millionaire who is famous for his story of falling and rising and falling again—only to rise up even better. How exactly do you rise from the ashes after a massive failure? Marx shares with us his rags to riches to rags to riches experience and how he did it. Plus, a bonus strategy he uses in hiring his employees which he has proven to be highly effective. If you’re going through a rough patch at the moment. Whether it be in your business or personal life, then this episode is exactly what you need. Listen now and find some marketing G-O-L-D! About today’s guest Marx Acosta Rubio Marx Acosta Rubio is the founder of Onestop, a company that makes 30+ million dollars in annual revenues selling print cartridges. Marx dropped out of law school to become an entrepreneur. He is also an investor and consultant who shares his wisdom with other entrepreneurs to save them from falling into traps that might paralyse them and keep them from living the life they actually want to be living.  Marx believes that family comes first and they became his inspiration for rising again. Connect with Marx Acosta Rubio through: Marx Acosta Rubio’s LinkedIn Marx Acosta Rubio’s Twitter Marx Acosta Rubio’s Facebook Marx Acosta Rubio’s Website Marx Acosta Rubio’s Onestop Team What we discussed in episode 495 A brief recount of Marx’s early life living in the Venezuelan slums Marx talks about making a difference in the crowded marketplace of cold calling and sales How M&Ms help you make repeat sales Marx talks about the reason why he failed the first time Marx shares an effective strategy he uses in hiring people Why he hired a cocaine addict … twice! The fall Marx talks about his measure of happiness and success Buying back the fallen company Bouncing back after losing everything How Marx makes a virtual business work together with his love for growing people Marx talks about his other businesses Marx shares some nuggets of wisdom Timbo’s Top 3 Attention Grabbers Here are some valuable insights I’ve picked up during my chat with Marx. Stop spending time on the non-essentials of your business. Instead of hiring staff … audition them! Big clients are good … small clients are not so good. What grabbed your attention? Let me know in the comments below. This week's Monster Prize Draw winner It’s time to reward another motivated listener for taking some serious marketing action. Today’s winner is Joel Kene of Boatigo.com. Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Marx’s other eCommerce business - veryamazon.com Last week’s episode - This Is My Life’s Tony Knight hated his business until he found his passion

01:03:13

EP45 - S2

27 Feb 20

This is My Life’s Tony Knight hated business until he found his passion

Do you want to start a venture close to your heart? If you’re going to build a business with a value proposition that resonates with your clients—your pitch, your objective and your target audience will be crucial to your success. Family legacy producer Tony Knight pursued a job that he loves, and it made all the difference in his life. You can do the same, too. In today's episode, Tony joins us to talk about his startup journey in chronicling other people's lives through film. He also shares the marketing strategies that he uses in reaching out to potential clients. This episode is especially helpful for those who wish to turn their passion into a business. Sit back, relax, and make sure that you tune in to the show to know how you, too, can choose and thrive in doing the job that you love. About today’s guest Tony Knight Tony Knight is the Managing Director of This Is My Life where he and his team create a highly personal and individual history of clients' lives, which generations to come can see. They create a professional and artistic record of life moments that individuals and family alike will embrace forever. He is also the principal photographer and image-maker of his studio, Tony Knight Photography. You can connect with Tony Knight through: This Is My Life’s LinkedIn This Is My Life’s website This Is My Life’s Facebook To inquire about their services, you may call (03) 8786 1919 or 0417 588 722. What we discussed in episode 494 The importance of documenting everything Dealing with turning points in the business Pursuing your gut feeling Learning to build up equity in past experiences The birth of This Is My Life Creating a family legacy through his business The filming process: getting to know the client, gathering photos and videos, building a timeline, and asking questions How did choosing to do a job he loves change his outlook in life? The beauty of the industry: hiring skilled freelancers and subcontractors Marketing with SEO and social platforms The best and worst marketing What clients are looking for This week’s Top 3 Attention Grabbers That's it for this interview with Tony Knight! I'd like to share what grabbed my attention while chatting with Tony. I think there's a great lesson in what Tony shared about knowing when it's time to get out of what you're doing and chase something that will set your heart on fire. I love how he sought some PR on radio station 3AW. Also, I do think he should consider taking up some advertising at the same station. (For more radio advertising insights, check out this episode with Dan Presser of Sunraysia Prune Juice.) I love how he actively sought out training on SEO. It shows his respect for marketing. (Although I'd prefer he outsources it—more about that in an upcoming episode.) What grabbed your attention? Let me know in the comments below. This week's Monster Prize Draw winner Congratulations to Nicholas Paton, an electrician and the owner of Plateau Electrical.

This is My Life’s Tony Knight hated business until he found his passion

Do you want to start a venture close to your heart? If you’re going to build a business with a value proposition that resonates with your clients—your pitch, your objective and your target audience will be crucial to your success. Family legacy producer Tony Knight pursued a job that he loves, and it made all the difference in his life. You can do the same, too. In today's episode, Tony joins us to talk about his startup journey in chronicling other people's lives through film. He also shares the marketing strategies that he uses in reaching out to potential clients. This episode is especially helpful for those who wish to turn their passion into a business. Sit back, relax, and make sure that you tune in to the show to know how you, too, can choose and thrive in doing the job that you love. About today’s guest Tony Knight Tony Knight is the Managing Director of This Is My Life where he and his team create a highly personal and individual history of clients' lives, which generations to come can see. They create a professional and artistic record of life moments that individuals and family alike will embrace forever. He is also the principal photographer and image-maker of his studio, Tony Knight Photography. You can connect with Tony Knight through: This Is My Life’s LinkedIn This Is My Life’s website This Is My Life’s Facebook To inquire about their services, you may call (03) 8786 1919 or 0417 588 722. What we discussed in episode 494 The importance of documenting everything Dealing with turning points in the business Pursuing your gut feeling Learning to build up equity in past experiences The birth of This Is My Life Creating a family legacy through his business The filming process: getting to know the client, gathering photos and videos, building a timeline, and asking questions How did choosing to do a job he loves change his outlook in life? The beauty of the industry: hiring skilled freelancers and subcontractors Marketing with SEO and social platforms The best and worst marketing What clients are looking for This week’s Top 3 Attention Grabbers That's it for this interview with Tony Knight! I'd like to share what grabbed my attention while chatting with Tony. I think there's a great lesson in what Tony shared about knowing when it's time to get out of what you're doing and chase something that will set your heart on fire. I love how he sought some PR on radio station 3AW. Also, I do think he should consider taking up some advertising at the same station. (For more radio advertising insights, check out this episode with Dan Presser of Sunraysia Prune Juice.) I love how he actively sought out training on SEO. It shows his respect for marketing. (Although I'd prefer he outsources it—more about that in an upcoming episode.) What grabbed your attention? Let me know in the comments below. This week's Monster Prize Draw winner Congratulations to Nicholas Paton, an electrician and the owner of Plateau Electrical.

50:35

EP44 - S2

20 Feb 20

Netflix star & Beverly Hills Realtor Peter Lorimer shares his 666 Rule for growing a remarkable business

Marketing real estate property is more than just churning out vlogs and property videos then waiting for clients to start rolling in. Building your online presence and expanding your reach takes hard work and knowledge of your target market. Beverly Hills real estate agent and content marketing ninja Peter Lorimer is here to tell us all about it. Did you know that Peter used to work as a sought-after producer in the music industry? He has worked with some of the biggest names in music, accumulating over #1 Billboard chart hits by his retirement in 2003. Today, Peter takes us through the lessons he learned in the music industry to carving his brand of real estate in the LA property market. His punk rock approach and social media savvy allow him to build relationships and trust with the people drawn to his philosophy. Tune in to learn about creating an identity that works for you and how to bring your brand to the people who need it. About Peter Lorimer Peter Lorimer was a successful music producer with over 30 #1 Billboard chart hits before taking his talents to the LA property market. He has launched his punk rock real estate business in the heart of Beverly Hills. His hand-picked swat team of creatives at PLG Estates dance to the beat of their drums while living at the bleeding edge of their industry. Lessons from the music industry to working in real estate Living in gratitude Appreciate the things in your life that make you feel blessed and lucky. Get out of bed with an eagerness to work hard and to be of service. Do not let self-doubt dictate how you go about your business. Beginnings of a music career Peter used music as an escape from gangs, crime, and fighting. From classical music, Peter moved into the nightclub scene and worked his way into becoming a record producer Working in the music industry taught Peter how to treat people respectfully. It translated very well into his real estate career. Fear is a cunning, baffling and crippling foe. Do not let it keep you from going at your goals. From sex, drugs and rock & roll to sparkling water and open houses Living a life of excess weighs heavy on you. Realising where you are and where you want to be in the future is crucial to your ability to change your life’s direction. Leave your ego out the door. Grind it out and learn your new craft. Keep your eyes on your goals. For Peter, it was starting his own firm and pulling the levers behind the curtains. Punk rock real estate Do not hesitate to break away from traditional real estate marketing. Work with the people you want to work with; do not attempt to fit in. Sell trust. Build a good relationship with people drawn to your style. Own your space in the market and dig deep. Do not get bothered by everything going around your space. Capture your target audience with social media Customise your content to suit the communities you intend to reach. Use digital platforms to get yourself in front of your target clients. Build relationships and keep them alive on and off social media. You can tailor your online presence to show the various facets of your personality. Prospect your database rather than rely on online leads. The 666 rule The 666 Rule refers to 6 emails, 6 text messages, and 6 DMs a day. Categorise your leads based on how well you know them. Peter recommends 18 touches a day per category. Do not be affected by the results. Divorce yourself from expectations and keep doing the job. The boomerang effect The more you put into your marketing, the more it will return multiples. Remain in action and work as hard as you can. Craft your individuality through marketing and increase your digital footprint. If you want to learn more about real estate and marketing strategies, check out Peter Lorimer’s personal website, and PLG Estates. This week’s Monster Prize Draw winner Graham Forrester, Managing Director of NVMS Solutions. This week’s podcast sponsor This mind-expanding episode 493 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Netflix star & Beverly Hills Realtor Peter Lorimer shares his 666 Rule for growing a remarkable business

Marketing real estate property is more than just churning out vlogs and property videos then waiting for clients to start rolling in. Building your online presence and expanding your reach takes hard work and knowledge of your target market. Beverly Hills real estate agent and content marketing ninja Peter Lorimer is here to tell us all about it. Did you know that Peter used to work as a sought-after producer in the music industry? He has worked with some of the biggest names in music, accumulating over #1 Billboard chart hits by his retirement in 2003. Today, Peter takes us through the lessons he learned in the music industry to carving his brand of real estate in the LA property market. His punk rock approach and social media savvy allow him to build relationships and trust with the people drawn to his philosophy. Tune in to learn about creating an identity that works for you and how to bring your brand to the people who need it. About Peter Lorimer Peter Lorimer was a successful music producer with over 30 #1 Billboard chart hits before taking his talents to the LA property market. He has launched his punk rock real estate business in the heart of Beverly Hills. His hand-picked swat team of creatives at PLG Estates dance to the beat of their drums while living at the bleeding edge of their industry. Lessons from the music industry to working in real estate Living in gratitude Appreciate the things in your life that make you feel blessed and lucky. Get out of bed with an eagerness to work hard and to be of service. Do not let self-doubt dictate how you go about your business. Beginnings of a music career Peter used music as an escape from gangs, crime, and fighting. From classical music, Peter moved into the nightclub scene and worked his way into becoming a record producer Working in the music industry taught Peter how to treat people respectfully. It translated very well into his real estate career. Fear is a cunning, baffling and crippling foe. Do not let it keep you from going at your goals. From sex, drugs and rock & roll to sparkling water and open houses Living a life of excess weighs heavy on you. Realising where you are and where you want to be in the future is crucial to your ability to change your life’s direction. Leave your ego out the door. Grind it out and learn your new craft. Keep your eyes on your goals. For Peter, it was starting his own firm and pulling the levers behind the curtains. Punk rock real estate Do not hesitate to break away from traditional real estate marketing. Work with the people you want to work with; do not attempt to fit in. Sell trust. Build a good relationship with people drawn to your style. Own your space in the market and dig deep. Do not get bothered by everything going around your space. Capture your target audience with social media Customise your content to suit the communities you intend to reach. Use digital platforms to get yourself in front of your target clients. Build relationships and keep them alive on and off social media. You can tailor your online presence to show the various facets of your personality. Prospect your database rather than rely on online leads. The 666 rule The 666 Rule refers to 6 emails, 6 text messages, and 6 DMs a day. Categorise your leads based on how well you know them. Peter recommends 18 touches a day per category. Do not be affected by the results. Divorce yourself from expectations and keep doing the job. The boomerang effect The more you put into your marketing, the more it will return multiples. Remain in action and work as hard as you can. Craft your individuality through marketing and increase your digital footprint. If you want to learn more about real estate and marketing strategies, check out Peter Lorimer’s personal website, and PLG Estates. This week’s Monster Prize Draw winner Graham Forrester, Managing Director of NVMS Solutions. This week’s podcast sponsor This mind-expanding episode 493 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

59:37

EP43 - S2

12 Feb 20

Seth Godin on how to develop a solid marketing mindset to create a remarkable business

What is your idea of marketing? If you think it’s merely promoting a product and persuading people into buying it, think again. Marketing Hall of Famer Seth Godin believes marketing should go deep into what your customers believe in, identify as, and the narrative they tell themselves when they purchase your product or service. Episode 492 of The (award-winning) Small Business Big Marketing Show is a stimulating conversation with Seth, as he explains why marketing is work that matters for people who care. I guarantee you'll get fresh perspectives and inspiring marketing advice from this episode. Make sure to tune in to find out the truths about marketing and how you can be successful in it. About Seth Godin Seth Godin is an author, entrepreneur and most of all, a teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Seth’s riffs on marketing for small business What is marketing? ‘Marketing is the generous act of helping someone solve a problem—their problem’. It has to do with whether you have earned trust and attention by making a promise and keeping it. ‘Marketing is work that matters for people who care’. Marketing is the story that you live and being able to identify who it is for. ‘Marketing helps others become who they seek to become’. It is not advertising, and it is not concerned with trivial hype. Some of Seth’s important ideas What you need to do is to matter, even if only for a few specific people. You should have empathy for customers and strive to give them what they need. ‘Price is the last refuge for the marketer who has nothing better to say’. Your goal should be for your past clients to be confident in vouching for you. ‘The magic of a small business is not to pretend that we're a big business that got shrunk. The magic of small businesses is to embrace the fact that we don't need to be Walmart to be happy’. If you figure out who your base is, you need to make things for that group of people. Standing out VS Being remarkable Standing out is easy to attain, but it won't give you the following you seek. ‘Being remarkable means that the people you care about will talk about you to other people you care about, and they'll talk about you in a positive way that causes forward motion’. Being remarkable is self-cleaning and self-limiting. The right marketing attitude Don’t become selfish and cut corners because that becomes a problem. Don’t try to persuade people to go to you. Instead, make sure that enough people are already going to you regardless. It’s all in the belief in the product and not the product itself. What story are you letting people tell themselves? Social media marketing Remember that you are not the customer. You, your data and your attention are the product. Buy attention only when you have to; earn and treasure attention when you can so it doesn’t cost you. What your audience wants you to do is to lead them and connect them. Stay true to yourself by not conforming to the feedback of people whom your content is not intended for. There is no such thing as authenticity. Everyone is playing a role. Resources mentioned by Seth Seth’s official website Seth’s blog Seth’s podcast called Akimbo   Seth on Facebook Seth on Twitter   This is Marketing by Seth Godin Purple Cow by Seth Godin This week's Monster Prize Draw winner Wayne Stanbrough of Runnymede Fire & Safety. Top 5 SEO tips for 2020 SEO expert and founder of Melbourne-based SEO agency Meeum Sam Hemphill offers these 5 tips for getting found on Google this year: Write your content like a human, not a robot Optimise your website's loading speed Install Google Analytics then measure, analyse and fix what it's telling you is broken Seek reviews and testimonials Seek opportunities for website collaborations Grab a copy of SEO for Australian Small Business here And here's the links Sam Hemphill mentioned to help with your SEO: Measure site speed with GT Metrix Also measure site speed with Google Pagespeed Insights Measure, analyse and fix with Google Analytics, HotJar and Google Search Console Seek out reviews and testimonials especially from Google My Business, as well as any other testimonial opportunities in your niche like Facebook, Yelp, TrustPilot and TripAdvisor. In case you missed the last three episodes Episode 491 Selling secrets of mater door-to-door salesman Chandler Smith Episode 490 Multiple revenue streams have created a 7-figure business for swimming coach Brenton Ford Episode 489 Proven business growth strategies from one of Australia’s best founders Episode 492 sponsor This mind-expanding episode 492 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Seth Godin on how to develop a solid marketing mindset to create a remarkable business

What is your idea of marketing? If you think it’s merely promoting a product and persuading people into buying it, think again. Marketing Hall of Famer Seth Godin believes marketing should go deep into what your customers believe in, identify as, and the narrative they tell themselves when they purchase your product or service. Episode 492 of The (award-winning) Small Business Big Marketing Show is a stimulating conversation with Seth, as he explains why marketing is work that matters for people who care. I guarantee you'll get fresh perspectives and inspiring marketing advice from this episode. Make sure to tune in to find out the truths about marketing and how you can be successful in it. About Seth Godin Seth Godin is an author, entrepreneur and most of all, a teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Seth’s riffs on marketing for small business What is marketing? ‘Marketing is the generous act of helping someone solve a problem—their problem’. It has to do with whether you have earned trust and attention by making a promise and keeping it. ‘Marketing is work that matters for people who care’. Marketing is the story that you live and being able to identify who it is for. ‘Marketing helps others become who they seek to become’. It is not advertising, and it is not concerned with trivial hype. Some of Seth’s important ideas What you need to do is to matter, even if only for a few specific people. You should have empathy for customers and strive to give them what they need. ‘Price is the last refuge for the marketer who has nothing better to say’. Your goal should be for your past clients to be confident in vouching for you. ‘The magic of a small business is not to pretend that we're a big business that got shrunk. The magic of small businesses is to embrace the fact that we don't need to be Walmart to be happy’. If you figure out who your base is, you need to make things for that group of people. Standing out VS Being remarkable Standing out is easy to attain, but it won't give you the following you seek. ‘Being remarkable means that the people you care about will talk about you to other people you care about, and they'll talk about you in a positive way that causes forward motion’. Being remarkable is self-cleaning and self-limiting. The right marketing attitude Don’t become selfish and cut corners because that becomes a problem. Don’t try to persuade people to go to you. Instead, make sure that enough people are already going to you regardless. It’s all in the belief in the product and not the product itself. What story are you letting people tell themselves? Social media marketing Remember that you are not the customer. You, your data and your attention are the product. Buy attention only when you have to; earn and treasure attention when you can so it doesn’t cost you. What your audience wants you to do is to lead them and connect them. Stay true to yourself by not conforming to the feedback of people whom your content is not intended for. There is no such thing as authenticity. Everyone is playing a role. Resources mentioned by Seth Seth’s official website Seth’s blog Seth’s podcast called Akimbo   Seth on Facebook Seth on Twitter   This is Marketing by Seth Godin Purple Cow by Seth Godin This week's Monster Prize Draw winner Wayne Stanbrough of Runnymede Fire & Safety. Top 5 SEO tips for 2020 SEO expert and founder of Melbourne-based SEO agency Meeum Sam Hemphill offers these 5 tips for getting found on Google this year: Write your content like a human, not a robot Optimise your website's loading speed Install Google Analytics then measure, analyse and fix what it's telling you is broken Seek reviews and testimonials Seek opportunities for website collaborations Grab a copy of SEO for Australian Small Business here And here's the links Sam Hemphill mentioned to help with your SEO: Measure site speed with GT Metrix Also measure site speed with Google Pagespeed Insights Measure, analyse and fix with Google Analytics, HotJar and Google Search Console Seek out reviews and testimonials especially from Google My Business, as well as any other testimonial opportunities in your niche like Facebook, Yelp, TrustPilot and TripAdvisor. In case you missed the last three episodes Episode 491 Selling secrets of mater door-to-door salesman Chandler Smith Episode 490 Multiple revenue streams have created a 7-figure business for swimming coach Brenton Ford Episode 489 Proven business growth strategies from one of Australia’s best founders Episode 492 sponsor This mind-expanding episode 492 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

01:00:42

EP42 - S2

5 Feb 20

Selling Secrets of Master Door-to-Door Salesman Chandler Smith (These Can Be Used Anywhere)

Successful door-to-door selling takes more than having an excellent product. It involves the clever use of psychology, persuasion, and social cues, all working together to help you close the deal. The master door-to-door sales expert Chandler Smith knows this well and has all the secrets you need to know. Did you know that he earned $220,000 in his first year? And he’s gone on to recruit and mentor over 800 sales representatives. Today, new doors will open for you as Chandler discusses the best selling approach and the winning mindsets and strategies to build rapport with every person behind every door. Aside from sales advice, you’ll also get effective psychological methods you can apply in your life. Make sure to tune in to super-charge your sales skills and ability to connect with people - it even involves guns and nudity!   About Our Guest: Chandler Smith is the master door-to-door sales expert and a regional sales manager at Aptive Environmental, a pest control service in North America. He began his door-to-door experience on a church mission and eventually became a door-to-door salesman while in college. After earning $220,000 in his first year (in his first 4-months actually!), he has gone to recruit, train, and mentor more than 800 sales representatives over the last six years.   Chandler Smith’s Secrets to Door-to-Door Selling The Right Attitude The most successful sales reps can purge everything that happened that day and treat the door they're knocking on like it’s the most important door. Be positive, friendly and agreeable to get the other person to like you. Most people will build urgency as an excuse to reject you. Reverse the urgency and turn it into your opportunity. Treat it like a game with points. Enough points will close your deal. The Correct Body Language Smile at them and nod your head with the goal of reciprocation. Establish eye contact but break it enough to keep it comfortable. The faster you talk, the worse off you are; slow down and try to make the customer mirror you. Stand at a 90-degree angle instead of aggressively facing them. Look and behave like a professional and busy sales representative. How to Avoid Rejection Break eye contact and slow down during the initial part of your pitch where they can cut you off. Create a script for the first 30 seconds, which includes your every action to elicit an endorphin release. Use the “Resolve-Ace-Close” model. Build value to your service by giving an additional service or a price drop. Who Excels in Door-to-door Selling Someone who has a good work ethic, a positive attitude and the ability to handle rejection. It may seem like a job more suitable for young male students, but in reality, anyone can excel. People are people. There are always ways to connect with someone despite coming from different cultures. How to Train Sales Representatives Invest in training your sales reps for free even if they don’t end up sticking it through. Leaders are daily role models who provide motivation, quality training and enthusiasm to the team. Hold competitions to incentivize employees and relieve negativity from rejections and hardships. How Door-to-Door Selling Works Income for sales reps should be all commissions and no stable salaries to motivate them to improve. The pay scale starts at 18% commission up to 50% commission based on production. Door-to-door selling is suitable for industries related to pest control, solar panels, security systems, satellite and TV services, cell phone plans and similar niches. Resources Pitch Anything by Oren Klaff Here’s an interview I did with Oren Klaff Door-to-Door Millionaire by Lenny Gray If you are interested in improving and training your door-to-door selling skills, you can check out Chandler’s Youtube channel and website for more information. You may also connect with him through LinkedIn or Instagram.   This week’s Monster Prize Draw winner: Benjamin Selby-Hele of I Choose Awesome. Ben likes to make his mornings productive, waking up at 4 am and training at the gym. Not only does he make use of his mornings as a way to be physically productive, but he also regularly listens to the podcast for his mental wellbeing! Ben and I Choose Awesome provide the following services: Gym consultancy to developers of residential apartment buildings Delivery of gym services like personal training, classes, and gym management into residential apartment buildings’ gyms They also sell ICA bands and share inspirational videos, quotes and images to their Instagram followers.  Ben’s model is relatively new, so he’s striving to improve it. After securing his first building in March, he spends over 40 hours weekly in the gym space, giving personal training, closing up after residents and managing the gym. He acknowledges it’s not easy to start a business from scratch. There would be ups and downs and self-doubt, constantly asking yourself if you did the right thing. His wife also recently gave birth, and it only served to amplify a lot of his worry. However, since he discovered the show, he’s been incredibly inspired and excited for his business and the day ahead.   This week’s podcast sponsor: This challenging episode 491 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Selling Secrets of Master Door-to-Door Salesman Chandler Smith (These Can Be Used Anywhere)

Successful door-to-door selling takes more than having an excellent product. It involves the clever use of psychology, persuasion, and social cues, all working together to help you close the deal. The master door-to-door sales expert Chandler Smith knows this well and has all the secrets you need to know. Did you know that he earned $220,000 in his first year? And he’s gone on to recruit and mentor over 800 sales representatives. Today, new doors will open for you as Chandler discusses the best selling approach and the winning mindsets and strategies to build rapport with every person behind every door. Aside from sales advice, you’ll also get effective psychological methods you can apply in your life. Make sure to tune in to super-charge your sales skills and ability to connect with people - it even involves guns and nudity!   About Our Guest: Chandler Smith is the master door-to-door sales expert and a regional sales manager at Aptive Environmental, a pest control service in North America. He began his door-to-door experience on a church mission and eventually became a door-to-door salesman while in college. After earning $220,000 in his first year (in his first 4-months actually!), he has gone to recruit, train, and mentor more than 800 sales representatives over the last six years.   Chandler Smith’s Secrets to Door-to-Door Selling The Right Attitude The most successful sales reps can purge everything that happened that day and treat the door they're knocking on like it’s the most important door. Be positive, friendly and agreeable to get the other person to like you. Most people will build urgency as an excuse to reject you. Reverse the urgency and turn it into your opportunity. Treat it like a game with points. Enough points will close your deal. The Correct Body Language Smile at them and nod your head with the goal of reciprocation. Establish eye contact but break it enough to keep it comfortable. The faster you talk, the worse off you are; slow down and try to make the customer mirror you. Stand at a 90-degree angle instead of aggressively facing them. Look and behave like a professional and busy sales representative. How to Avoid Rejection Break eye contact and slow down during the initial part of your pitch where they can cut you off. Create a script for the first 30 seconds, which includes your every action to elicit an endorphin release. Use the “Resolve-Ace-Close” model. Build value to your service by giving an additional service or a price drop. Who Excels in Door-to-door Selling Someone who has a good work ethic, a positive attitude and the ability to handle rejection. It may seem like a job more suitable for young male students, but in reality, anyone can excel. People are people. There are always ways to connect with someone despite coming from different cultures. How to Train Sales Representatives Invest in training your sales reps for free even if they don’t end up sticking it through. Leaders are daily role models who provide motivation, quality training and enthusiasm to the team. Hold competitions to incentivize employees and relieve negativity from rejections and hardships. How Door-to-Door Selling Works Income for sales reps should be all commissions and no stable salaries to motivate them to improve. The pay scale starts at 18% commission up to 50% commission based on production. Door-to-door selling is suitable for industries related to pest control, solar panels, security systems, satellite and TV services, cell phone plans and similar niches. Resources Pitch Anything by Oren Klaff Here’s an interview I did with Oren Klaff Door-to-Door Millionaire by Lenny Gray If you are interested in improving and training your door-to-door selling skills, you can check out Chandler’s Youtube channel and website for more information. You may also connect with him through LinkedIn or Instagram.   This week’s Monster Prize Draw winner: Benjamin Selby-Hele of I Choose Awesome. Ben likes to make his mornings productive, waking up at 4 am and training at the gym. Not only does he make use of his mornings as a way to be physically productive, but he also regularly listens to the podcast for his mental wellbeing! Ben and I Choose Awesome provide the following services: Gym consultancy to developers of residential apartment buildings Delivery of gym services like personal training, classes, and gym management into residential apartment buildings’ gyms They also sell ICA bands and share inspirational videos, quotes and images to their Instagram followers.  Ben’s model is relatively new, so he’s striving to improve it. After securing his first building in March, he spends over 40 hours weekly in the gym space, giving personal training, closing up after residents and managing the gym. He acknowledges it’s not easy to start a business from scratch. There would be ups and downs and self-doubt, constantly asking yourself if you did the right thing. His wife also recently gave birth, and it only served to amplify a lot of his worry. However, since he discovered the show, he’s been incredibly inspired and excited for his business and the day ahead.   This week’s podcast sponsor: This challenging episode 491 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

50:47

EP41 - S2

29 Jan 20

Multiple revenue streams have created a 7-figure business for swimming coach Brenton Ford

If your business is relying on just one source of revenue then it’s time to reconsider your business model. Swimming coach Brenton Ford did … and now business is going swimmingly.  In fact, he’s about to have his first 7-figure year. And he’s a swimming coach! Today, it’s a wet-behind-the-ears episode 490 of The (award-winning) Small Business Big Marketing Show as Brenton Ford of Effortless Swimming is here to talk about using multiple revenue streams to increase your business’ traffic and eventually help you earn more.  You’ll get lots of ideas and insights about how you can do this through various offline and online tools, such as training camps, online courses, podcasting, and video content. Make sure to tune in and find out how you can effectively increase your traffic and revenue.   About Our Guest: Brenton Ford is a national swimmer and coach who has taught a lot of champion swimmers in Australia. He is also the winner of the Australian National Master Swim Coach of the Year award in 2012. Ford is the brains behind Effortless Swimming, a platform of techniques and workouts to improve his clients’ swimming skills. He aims to share methods that will work for a broader audience across the world.    Using Multiple Revenue Streams to Earn More for Your Business Offline and Online Offers Effortless Swimming holds training camps to help swimmers get better at the sport. This offline offer gave them the opportunity to personally interact with their audience and give them more value. There are a lot of opportunities to strike up connections and build lasting relationships. They offer an online course alongside an annual membership fee. The online course allows people from different parts of the world to experience the services, including Brenton’s analysis of their swimming technique. Client retention: Get the people to use your products and services and show them the value they can get. Creating Content Design content that matters to your target market. Craft witty and catchy titles. Decide on a schedule for your posts. Use videos to show what you can offer to the market. Chop your video into bite-size snippets that tackle essential points. Using Social Media Upload your videos on YouTube. Maximize reach by sharing the link on Facebook and Instagram. You may also upload the video on Facebook and Instagram as an Instagram TV episode. Using Podcast Determine when you are posting your content. Be consistent with your schedule to increase engagement. Include a subtle call to action in each episode. Share stories from real people who benefited from your service or product. Podcasting is an excellent way to reach potential clients and sales. Getting Traffic and Engagement Entice your audience by giving away free content. Get personal with your audience by hiring a person to help you in answering your email support. Adhere to a strict schedule in posting your content. Work and Life Balance Finish work ahead of time. Find time for yourself—no emails or phones. Discover or learn a hobby to do when not working, like swimming. Catch Brenton’s swimming tips and tricks on YouTube, Facebook, and Instagram or tune in to the Effortless Swimming podcast. You may also connect with him on Twitter.   This week’s Monster Prize Draw winner: Amanda McDonald of The Shower Man Melbourne. Amanda and her hubby have implemented a huuuuge number of strategies they have heard on the podcast over the past year, and it has seen their business skyrocket.  Here’s a taste of what they have been doing…  Vehicle wrapping/signwriting on the three work vans/utes. Print material- referral flyers offering free movie tickets per booked referral that we leave at jobs after completion, along with care guides. SEO tweaking using Upworker who has been working with us all year and is doing great. Systemising! This has been the biggest and hardest to implement however we are getting there, now in our work app our guys complete checklists as they do the job and it's all systemised so that nothing is missed, so now in the office we have a clear picture of when to invoice, and when things are done. I also systemised everything I do and handed 80% of the admin over to a VA I hired in the Philippines. Automated as many tasks as I could. JFDI with Michelle Bridges - this has been pivotal to me actually biting the bullet and making changes and taking on more risk We send automated emails to collect reviews now. We offer a % discount flyer now that gets sent out with a quote for jobs booked within seven days of the quote to create urgency. Started using Zapier. Started using Google Forms for selections instead of a million emails back and forth. Made some small partnerships with others in our industry. Hired a business coach- I now spend dedicated time working on the business instead of in it 24/7, not as much time as I would like but we are getting there. Started screen recordings for my systemising how to's. Moved everything to G Suite. Outsourcing bookkeeping/payroll. Making blog posts on our website to send to clients with questions instead of us explaining the same thing all the time. Providing a "next level customer experience" to our clients, looking at all their pain points and trying to make every interaction they have with us blow them away. Replaced our email signatures so that they are responsive and market what we do.   This week’s podcast sponsor: This mind-expanding episode 490 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. Tune in to Australia’s favourite marketing podcast to learn more about what it takes to market your brand successfully. May your marketing be the best marketing.

Multiple revenue streams have created a 7-figure business for swimming coach Brenton Ford

If your business is relying on just one source of revenue then it’s time to reconsider your business model. Swimming coach Brenton Ford did … and now business is going swimmingly.  In fact, he’s about to have his first 7-figure year. And he’s a swimming coach! Today, it’s a wet-behind-the-ears episode 490 of The (award-winning) Small Business Big Marketing Show as Brenton Ford of Effortless Swimming is here to talk about using multiple revenue streams to increase your business’ traffic and eventually help you earn more.  You’ll get lots of ideas and insights about how you can do this through various offline and online tools, such as training camps, online courses, podcasting, and video content. Make sure to tune in and find out how you can effectively increase your traffic and revenue.   About Our Guest: Brenton Ford is a national swimmer and coach who has taught a lot of champion swimmers in Australia. He is also the winner of the Australian National Master Swim Coach of the Year award in 2012. Ford is the brains behind Effortless Swimming, a platform of techniques and workouts to improve his clients’ swimming skills. He aims to share methods that will work for a broader audience across the world.    Using Multiple Revenue Streams to Earn More for Your Business Offline and Online Offers Effortless Swimming holds training camps to help swimmers get better at the sport. This offline offer gave them the opportunity to personally interact with their audience and give them more value. There are a lot of opportunities to strike up connections and build lasting relationships. They offer an online course alongside an annual membership fee. The online course allows people from different parts of the world to experience the services, including Brenton’s analysis of their swimming technique. Client retention: Get the people to use your products and services and show them the value they can get. Creating Content Design content that matters to your target market. Craft witty and catchy titles. Decide on a schedule for your posts. Use videos to show what you can offer to the market. Chop your video into bite-size snippets that tackle essential points. Using Social Media Upload your videos on YouTube. Maximize reach by sharing the link on Facebook and Instagram. You may also upload the video on Facebook and Instagram as an Instagram TV episode. Using Podcast Determine when you are posting your content. Be consistent with your schedule to increase engagement. Include a subtle call to action in each episode. Share stories from real people who benefited from your service or product. Podcasting is an excellent way to reach potential clients and sales. Getting Traffic and Engagement Entice your audience by giving away free content. Get personal with your audience by hiring a person to help you in answering your email support. Adhere to a strict schedule in posting your content. Work and Life Balance Finish work ahead of time. Find time for yourself—no emails or phones. Discover or learn a hobby to do when not working, like swimming. Catch Brenton’s swimming tips and tricks on YouTube, Facebook, and Instagram or tune in to the Effortless Swimming podcast. You may also connect with him on Twitter.   This week’s Monster Prize Draw winner: Amanda McDonald of The Shower Man Melbourne. Amanda and her hubby have implemented a huuuuge number of strategies they have heard on the podcast over the past year, and it has seen their business skyrocket.  Here’s a taste of what they have been doing…  Vehicle wrapping/signwriting on the three work vans/utes. Print material- referral flyers offering free movie tickets per booked referral that we leave at jobs after completion, along with care guides. SEO tweaking using Upworker who has been working with us all year and is doing great. Systemising! This has been the biggest and hardest to implement however we are getting there, now in our work app our guys complete checklists as they do the job and it's all systemised so that nothing is missed, so now in the office we have a clear picture of when to invoice, and when things are done. I also systemised everything I do and handed 80% of the admin over to a VA I hired in the Philippines. Automated as many tasks as I could. JFDI with Michelle Bridges - this has been pivotal to me actually biting the bullet and making changes and taking on more risk We send automated emails to collect reviews now. We offer a % discount flyer now that gets sent out with a quote for jobs booked within seven days of the quote to create urgency. Started using Zapier. Started using Google Forms for selections instead of a million emails back and forth. Made some small partnerships with others in our industry. Hired a business coach- I now spend dedicated time working on the business instead of in it 24/7, not as much time as I would like but we are getting there. Started screen recordings for my systemising how to's. Moved everything to G Suite. Outsourcing bookkeeping/payroll. Making blog posts on our website to send to clients with questions instead of us explaining the same thing all the time. Providing a "next level customer experience" to our clients, looking at all their pain points and trying to make every interaction they have with us blow them away. Replaced our email signatures so that they are responsive and market what we do.   This week’s podcast sponsor: This mind-expanding episode 490 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. Tune in to Australia’s favourite marketing podcast to learn more about what it takes to market your brand successfully. May your marketing be the best marketing.

53:02

EP40 - S2

21 Jan 20

Proven business growth strategies from one of Australia's best founders

Introducing a new product or a business to the market can be hard and frustrating for new entrepreneurs. It is vital to have an eye for opportunities and be able to use it to leverage and get the approval of consumers. We're back with Mark Livings of Lyre's Spirit Co, whose mission is to change the way the world drinks. Since the previous interview with Mark, Lyre's has reached tremendous success locally and internationally, racking up 21 distributors across the globe. Today, he's here with us to talk about the challenges in scaling, as well as the most effective growth and marketing strategies. Just like the first interview, you'll get tremendous business and marketing insights and know-how from this episode. Make sure to tune in to find out how you can also scale successfully.   About Our Guest: Mark Livings is the founder of Lyre's Spirits Co, a globally distributed non-alcoholic spirits brand. He is also a co-founder of a diverse portfolio of businesses in the FMCG/CPG industry across marketing and advertising, logistics and fulfilment, consumer brand creation, as well as print and merchandise production. He is the Director of the Aussie Founders Network and an Executive Board Member of the Queensland Olympic Council.   The Secrets To Successful ScalingThe Growth Of Lyre's Only six months into their journey, Lyre's had already entered New Zealand, US, and UK markets PLUS 17 other international markets. Finding their “Goldilocks' zone" distributor has been formative to the brand's growth. From January 2020, Lyre's will be available in Sainsbury's UK. The Long Road Versus The Short Road The long road: You find a distributor, and then wait to get a meeting. After that comes the presentation, negotiation of price, until you get to the contract. The short road: Optimizing the network of investors. Through the short route, they were able to present Lyre's to Sainsbury's Future Brands team. Having The Right Mindset "Meetings can change the destiny of your business as you run them." You have to tell your story and show your passion. The centrepiece of every entrepreneur's presentation should be improving the customer experience. Quantify the opportunity and show how your brand fits into the changing landscape of consumer behaviour. Three Biggest Wins First: Bagging multiple awards for the quality of their product. Second: Forming a partnership with Amazon. Third: Putting together an incredible team. The Importance Of Networks and Relationships Never forget to water the garden of the network. Introductions are formative to business success. Mark's number one tip: start early. "Do it often with high-quality people that share your vision and principles." Be empathetic with the people to whom you're selling. The Business Journey Getting people to repurchase your product is highly dependent on the quality of your product. Become an advocate; create an emotional connection with your brand. Forming an online community and using incentives can move people to advocacy and turn them into absolute rabid fans. Language In The Industry They named it "Lyre's Spirit" because people are familiar with the word, and it is associated with the high intensity that you associate with beverages. Technology and human languages simultaneously evolve. Growth And Marketing Strategy Mark's number one growth strategy is the distributor model. Their resolve is to only sell their products in channels where alcoholic products are available. They focus on helping the media articulate and using brand ambassadors to educate what their products are. The Challenges In Scaling You can't be inflexible in adapting to different markets. Localise your brand, but keep it consistent. Keeping the company's vision Keeping Yourself Together Build systems and processes that alleviate the number of hours spent on scaling the business. It is vital for everyone in the team to support each other. Recognise limits as well. Resources Our previous interview with Mark Livings You can reach Mark on his LinkedIn profile.  Get your non-alcoholic spirits today at Lyre's website - use the discount code FRIENDS50. You can also visit their Facebook page for more updates.   This week’s Monster Prize Draw winner: Andrew Simpson of My Health Team - a team of high performing physiotherapists, podiatrists, exercise physiologists, psychologists and dietitians all working in sync to help you fix your pain, all under the one roof.   This week’s podcast sponsor: This mind-expanding episode 489 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Proven business growth strategies from one of Australia's best founders

Introducing a new product or a business to the market can be hard and frustrating for new entrepreneurs. It is vital to have an eye for opportunities and be able to use it to leverage and get the approval of consumers. We're back with Mark Livings of Lyre's Spirit Co, whose mission is to change the way the world drinks. Since the previous interview with Mark, Lyre's has reached tremendous success locally and internationally, racking up 21 distributors across the globe. Today, he's here with us to talk about the challenges in scaling, as well as the most effective growth and marketing strategies. Just like the first interview, you'll get tremendous business and marketing insights and know-how from this episode. Make sure to tune in to find out how you can also scale successfully.   About Our Guest: Mark Livings is the founder of Lyre's Spirits Co, a globally distributed non-alcoholic spirits brand. He is also a co-founder of a diverse portfolio of businesses in the FMCG/CPG industry across marketing and advertising, logistics and fulfilment, consumer brand creation, as well as print and merchandise production. He is the Director of the Aussie Founders Network and an Executive Board Member of the Queensland Olympic Council.   The Secrets To Successful ScalingThe Growth Of Lyre's Only six months into their journey, Lyre's had already entered New Zealand, US, and UK markets PLUS 17 other international markets. Finding their “Goldilocks' zone" distributor has been formative to the brand's growth. From January 2020, Lyre's will be available in Sainsbury's UK. The Long Road Versus The Short Road The long road: You find a distributor, and then wait to get a meeting. After that comes the presentation, negotiation of price, until you get to the contract. The short road: Optimizing the network of investors. Through the short route, they were able to present Lyre's to Sainsbury's Future Brands team. Having The Right Mindset "Meetings can change the destiny of your business as you run them." You have to tell your story and show your passion. The centrepiece of every entrepreneur's presentation should be improving the customer experience. Quantify the opportunity and show how your brand fits into the changing landscape of consumer behaviour. Three Biggest Wins First: Bagging multiple awards for the quality of their product. Second: Forming a partnership with Amazon. Third: Putting together an incredible team. The Importance Of Networks and Relationships Never forget to water the garden of the network. Introductions are formative to business success. Mark's number one tip: start early. "Do it often with high-quality people that share your vision and principles." Be empathetic with the people to whom you're selling. The Business Journey Getting people to repurchase your product is highly dependent on the quality of your product. Become an advocate; create an emotional connection with your brand. Forming an online community and using incentives can move people to advocacy and turn them into absolute rabid fans. Language In The Industry They named it "Lyre's Spirit" because people are familiar with the word, and it is associated with the high intensity that you associate with beverages. Technology and human languages simultaneously evolve. Growth And Marketing Strategy Mark's number one growth strategy is the distributor model. Their resolve is to only sell their products in channels where alcoholic products are available. They focus on helping the media articulate and using brand ambassadors to educate what their products are. The Challenges In Scaling You can't be inflexible in adapting to different markets. Localise your brand, but keep it consistent. Keeping the company's vision Keeping Yourself Together Build systems and processes that alleviate the number of hours spent on scaling the business. It is vital for everyone in the team to support each other. Recognise limits as well. Resources Our previous interview with Mark Livings You can reach Mark on his LinkedIn profile.  Get your non-alcoholic spirits today at Lyre's website - use the discount code FRIENDS50. You can also visit their Facebook page for more updates.   This week’s Monster Prize Draw winner: Andrew Simpson of My Health Team - a team of high performing physiotherapists, podiatrists, exercise physiologists, psychologists and dietitians all working in sync to help you fix your pain, all under the one roof.   This week’s podcast sponsor: This mind-expanding episode 489 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

50:12

EP39 - S2

15 Jan 20

eCommerce person of the year, Julie Mathers, on how she’s built a $15M empire in just 5-years | #488

Does the idea of building a profitable business that turns over $15M after just 5-years appeal? What about winning a swag of business and personal awards along the way? I thought it would. Well, Flora & Fauna’s Julie Mathers has done just that, and bacon has played no role whatsoever! It’s a very Vegan episode 488 of The (award-winning) Small Business Big Marketing Show thanks to American Express and my very own marketing book … The Boomerang Effect.   A little bit more about Flora & Fauna’s Julie Mathers … Julie Mathers (with her hubby Tom) founded Flora & Fauna, the world’s largest self-funded, 100% vegan store just 5-years ago with a crystal clear vision to become the most responsible retailer possible, offering the world’s best customer service.   Well, she’s doing something right, as 5-years on, Flora & Fauna: Stocks 6,500 products Will turn-over $15M this year And Julie was recently named #1 in the Online Retailing Industry Association’s Top 50 People in Australian eCommerce AS WELL AS their Business Person of the Year   Here’s why you’ll be better off after this chat: You’ll discover how and why being a purpose-driven business grows your bottom line How being ethical is also a solid growth strategy How you can build a tribe of loyal customers who are with you for life Why employing people with disabilities is good for business And plenty more   I started off by asking Julie what it’s like to have grown such a successful business in such a short time, whilst doing a load of good for the planet ....   “Don’t look at employing people with disabilities as a burden or a cost … see it as an opportunity.”    - Julie Mathers, Flora & Fauna   Here’s what caught my attention from my chat with Flora & Fauna’s Julie Mathers: I love how Julie’s so succinctly articulated her purpose as helping the world make kinder choices. I love how showing kindness and compassion has lead to Flora & Fauna having a very inclusive workplace. I love that she’s created her own house brand called Green & Kind.   “It’s really, really important to know why you’re doing what you’re doing. And unless you can be incredibly authentic about it, and really honest with yourself as well,then you’re going to struggle (in business).”    - Julie Mathers, Flora & Fauna   Other resources mentioned in episode 488 of The Small Business Big Marketing Show: Flora & Fauna on Facebook Flora & fauna on Twitter Flora & Fauna on Instagram Flora & Fauna on YouTube Last week’s interview with Lumber Punk's Tyson McMillan Interviews I’ve done with other business owners who are doing a world of good: A Nourished Life’s Irene Falcone Nick & Lucas from Orange Sky Laundry Jenn Lim of Delivering Happiness   This week’s Monster Prize Draw winner: Dave Harrisson of Heavy Metal Merchant - an online store dedicated to providing best official heavy metal merchandise.     Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

eCommerce person of the year, Julie Mathers, on how she’s built a $15M empire in just 5-years | #488

Does the idea of building a profitable business that turns over $15M after just 5-years appeal? What about winning a swag of business and personal awards along the way? I thought it would. Well, Flora & Fauna’s Julie Mathers has done just that, and bacon has played no role whatsoever! It’s a very Vegan episode 488 of The (award-winning) Small Business Big Marketing Show thanks to American Express and my very own marketing book … The Boomerang Effect.   A little bit more about Flora & Fauna’s Julie Mathers … Julie Mathers (with her hubby Tom) founded Flora & Fauna, the world’s largest self-funded, 100% vegan store just 5-years ago with a crystal clear vision to become the most responsible retailer possible, offering the world’s best customer service.   Well, she’s doing something right, as 5-years on, Flora & Fauna: Stocks 6,500 products Will turn-over $15M this year And Julie was recently named #1 in the Online Retailing Industry Association’s Top 50 People in Australian eCommerce AS WELL AS their Business Person of the Year   Here’s why you’ll be better off after this chat: You’ll discover how and why being a purpose-driven business grows your bottom line How being ethical is also a solid growth strategy How you can build a tribe of loyal customers who are with you for life Why employing people with disabilities is good for business And plenty more   I started off by asking Julie what it’s like to have grown such a successful business in such a short time, whilst doing a load of good for the planet ....   “Don’t look at employing people with disabilities as a burden or a cost … see it as an opportunity.”    - Julie Mathers, Flora & Fauna   Here’s what caught my attention from my chat with Flora & Fauna’s Julie Mathers: I love how Julie’s so succinctly articulated her purpose as helping the world make kinder choices. I love how showing kindness and compassion has lead to Flora & Fauna having a very inclusive workplace. I love that she’s created her own house brand called Green & Kind.   “It’s really, really important to know why you’re doing what you’re doing. And unless you can be incredibly authentic about it, and really honest with yourself as well,then you’re going to struggle (in business).”    - Julie Mathers, Flora & Fauna   Other resources mentioned in episode 488 of The Small Business Big Marketing Show: Flora & Fauna on Facebook Flora & fauna on Twitter Flora & Fauna on Instagram Flora & Fauna on YouTube Last week’s interview with Lumber Punk's Tyson McMillan Interviews I’ve done with other business owners who are doing a world of good: A Nourished Life’s Irene Falcone Nick & Lucas from Orange Sky Laundry Jenn Lim of Delivering Happiness   This week’s Monster Prize Draw winner: Dave Harrisson of Heavy Metal Merchant - an online store dedicated to providing best official heavy metal merchandise.     Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

43:25

EP38 - S2

19 Dec 19

Backyard axe-throwing lead to the launch of Lumber Punks | #487

I love how people make a living. Past guest Shane Yeend makes money selling the usage-rights to the Hollywood sign. Adam Lippin sells cuddles. Laura Klien has a million dollar business selling battery-powered snot suckers! And today’s guest makes a quid from showing people how to throw axes … indoors!   It’s time to sharpen your axe and get stuck in to episode 487 of The (award-winning) Small Business Big Marketing Show thanks to American Express.   A little bit more about Lumber Punks Tyson McMillan … Tyson McMillan used to be a stand-up comedian, until one day in 2015 he was throwing axes in his backyard with his mate Sam. It was at that point that he looked Sam lovingly in the eyes and said “Hey Sammy … we should do this for a living!” They did and Lumber Punks - an indoor axe-throwing business - was born. Now Lumber Punks has three venues across Australia and the boys are having the time of their life. So what can you learn from a bloke who loves throwing axes? Great question. We talk about: How to get a crazy idea to market How to establish meaningful partnerships  with local businesses How one lucky PR opportunity launched the entire business The 3-pillars of the Lumber Punks business that lead to its success The importance of social currency Plus plenty more Now, with Tyson being an ex stand-up comedian, I felt compelled to kick things off with a joke ...   “You need to have a healthy taste for risk when it comes to throwing axes!” - Tyson McMillan, Lumber Punks   Here’s what caught my attention from my chat with Lumber Punks Tyson McMillan: I love the fact that Tyson is focussing on what they’re good at - as he so eloquently put it “We’re good at throwing axes … not coffee!” I love Tyson’s view on how music can positively impact a business - how it can help tailor an experience to the individual. I love Tyson’s focus on building social currency amongst his tribe of loyal axe-throwers - to the point that he even makes sure there’s Lumber Punks branding behind the photos people take and share on their social media channels.   “When it comes to investing in and growing any part of your business, put in as much as you’re willing to lose.”    - Tyson McMillan, Lumber Punks   Other resources mentioned in episode 487 of The Small Business Big Marketing Show: Lumber Punks on Instagram Lumber Punks on Facebook Lumber Punks on YouTube Last week’s interview with customer experience expert Jonathan Barouch Interviews I’ve done with other business owners who sell interesting things: Snotty Noses’ Laura Klien Adam Lippin calls himself the Cuddlist Aussie Shane Yeend sells the rights to the world-famous Hollywood sign   This week’s Monster Prize Draw winner: Lynda Fairweather of The Happy Paws Club - a pet-sitting business based in NSW.   Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Backyard axe-throwing lead to the launch of Lumber Punks | #487

I love how people make a living. Past guest Shane Yeend makes money selling the usage-rights to the Hollywood sign. Adam Lippin sells cuddles. Laura Klien has a million dollar business selling battery-powered snot suckers! And today’s guest makes a quid from showing people how to throw axes … indoors!   It’s time to sharpen your axe and get stuck in to episode 487 of The (award-winning) Small Business Big Marketing Show thanks to American Express.   A little bit more about Lumber Punks Tyson McMillan … Tyson McMillan used to be a stand-up comedian, until one day in 2015 he was throwing axes in his backyard with his mate Sam. It was at that point that he looked Sam lovingly in the eyes and said “Hey Sammy … we should do this for a living!” They did and Lumber Punks - an indoor axe-throwing business - was born. Now Lumber Punks has three venues across Australia and the boys are having the time of their life. So what can you learn from a bloke who loves throwing axes? Great question. We talk about: How to get a crazy idea to market How to establish meaningful partnerships  with local businesses How one lucky PR opportunity launched the entire business The 3-pillars of the Lumber Punks business that lead to its success The importance of social currency Plus plenty more Now, with Tyson being an ex stand-up comedian, I felt compelled to kick things off with a joke ...   “You need to have a healthy taste for risk when it comes to throwing axes!” - Tyson McMillan, Lumber Punks   Here’s what caught my attention from my chat with Lumber Punks Tyson McMillan: I love the fact that Tyson is focussing on what they’re good at - as he so eloquently put it “We’re good at throwing axes … not coffee!” I love Tyson’s view on how music can positively impact a business - how it can help tailor an experience to the individual. I love Tyson’s focus on building social currency amongst his tribe of loyal axe-throwers - to the point that he even makes sure there’s Lumber Punks branding behind the photos people take and share on their social media channels.   “When it comes to investing in and growing any part of your business, put in as much as you’re willing to lose.”    - Tyson McMillan, Lumber Punks   Other resources mentioned in episode 487 of The Small Business Big Marketing Show: Lumber Punks on Instagram Lumber Punks on Facebook Lumber Punks on YouTube Last week’s interview with customer experience expert Jonathan Barouch Interviews I’ve done with other business owners who sell interesting things: Snotty Noses’ Laura Klien Adam Lippin calls himself the Cuddlist Aussie Shane Yeend sells the rights to the world-famous Hollywood sign   This week’s Monster Prize Draw winner: Lynda Fairweather of The Happy Paws Club - a pet-sitting business based in NSW.   Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

50:02

EP37 - S2

12 Dec 19

Simple (and effective) ideas to improve your customer experience with Local Measure’s Jonathan Barouch | #486

Finally! Finally, thanks to Local measure's Jonathan Barouch, we’re all going to discover how to create an incredible customer experience that will make it easier to do business with us, infinitely more enjoyable and crazily shareable. It’s a highly experiential episode 486 of The (award-winning) Small Business Big Marketing Show thanks to American Express.   A little bit more about Local Measure’s Jonathan Barouch … Marketing is full of jargon, right? And probably the most bandied around term of recent years has been customer experience, or CX as those in the know like to call it. But what is it? Why’s it important? How can it help grow my business? And if it can, how do I get some of that action? All excellent questions, which are about to be answered by customer experience expert Jonathan Barouch, who is the founder of real-time customer intelligence company Local Measure .... and is also one of Australia’s most respected tech entrepreneurs. Local Measure is next generation customer experience (mainly in the hospitality, travel & tourism sectors), providing highly-targeted, real-time customer intelligence, insight and demographic info to businesses about their customers. So if the idea of wowing those precious customers of yours appeals, then grab a pen and paper (I know, how old school!) and get ready to be wowed yourself. I started off by asking Jonathan to share the best customer experience he’d ever had.   “It’s so much easier for a small business to deliver an incredible customer experience than it is for a big one.”    - Jonathan Barouch, Local Measure   Here’s what caught my attention from my chat with Local Measure’s Jonathan Barouch: I love the idea of giving deep consideration to the end-to-end journey of the customer as they travel through your business, the whole time asking yourself “How do I want my customer to feel?” I love that Jonathan acknowledges that B2B and B2C are just a distraction from the real way of doing business which is H2H (human-to-human) or P2P as I like to call it … people-to-people.  Be mindful of the fact that every customer now has a megaphone and more and more are willing to use it, thanks to social media, Google Reviews, and other review sites. So actively seek good reviews and testimonials, and be sure to respond to the good and bad ones.   “We need to start looking at our customers more holistically … from every angle …. And all the way along the purchase cycle.”    - Jonathan Barouch, Local Measure   Resources mentioned in episode 486 of The Small Business Big Marketing Show: Local Measure’s official website Great customer experience case studies on the Local Measure website Last week’s interview with rockstar Lachy Doley on how to make it big in the cut-throat music industry Interviews I’ve done about customer experience: Jay Baer on how to deal with customer complaints Joshua Nichols on his 21-step customer manifesto Zappo’s Jenn Lim on delivering happiness   This week’s Monster Prize Draw winner Peter Braid of Braid & Co   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Simple (and effective) ideas to improve your customer experience with Local Measure’s Jonathan Barouch | #486

Finally! Finally, thanks to Local measure's Jonathan Barouch, we’re all going to discover how to create an incredible customer experience that will make it easier to do business with us, infinitely more enjoyable and crazily shareable. It’s a highly experiential episode 486 of The (award-winning) Small Business Big Marketing Show thanks to American Express.   A little bit more about Local Measure’s Jonathan Barouch … Marketing is full of jargon, right? And probably the most bandied around term of recent years has been customer experience, or CX as those in the know like to call it. But what is it? Why’s it important? How can it help grow my business? And if it can, how do I get some of that action? All excellent questions, which are about to be answered by customer experience expert Jonathan Barouch, who is the founder of real-time customer intelligence company Local Measure .... and is also one of Australia’s most respected tech entrepreneurs. Local Measure is next generation customer experience (mainly in the hospitality, travel & tourism sectors), providing highly-targeted, real-time customer intelligence, insight and demographic info to businesses about their customers. So if the idea of wowing those precious customers of yours appeals, then grab a pen and paper (I know, how old school!) and get ready to be wowed yourself. I started off by asking Jonathan to share the best customer experience he’d ever had.   “It’s so much easier for a small business to deliver an incredible customer experience than it is for a big one.”    - Jonathan Barouch, Local Measure   Here’s what caught my attention from my chat with Local Measure’s Jonathan Barouch: I love the idea of giving deep consideration to the end-to-end journey of the customer as they travel through your business, the whole time asking yourself “How do I want my customer to feel?” I love that Jonathan acknowledges that B2B and B2C are just a distraction from the real way of doing business which is H2H (human-to-human) or P2P as I like to call it … people-to-people.  Be mindful of the fact that every customer now has a megaphone and more and more are willing to use it, thanks to social media, Google Reviews, and other review sites. So actively seek good reviews and testimonials, and be sure to respond to the good and bad ones.   “We need to start looking at our customers more holistically … from every angle …. And all the way along the purchase cycle.”    - Jonathan Barouch, Local Measure   Resources mentioned in episode 486 of The Small Business Big Marketing Show: Local Measure’s official website Great customer experience case studies on the Local Measure website Last week’s interview with rockstar Lachy Doley on how to make it big in the cut-throat music industry Interviews I’ve done about customer experience: Jay Baer on how to deal with customer complaints Joshua Nichols on his 21-step customer manifesto Zappo’s Jenn Lim on delivering happiness   This week’s Monster Prize Draw winner Peter Braid of Braid & Co   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

48:35

EP36 - S2

5 Dec 19

Jimmy Barnes's keyboard player Lachy Doley on how to make a living from the cut-throat music industry | 485

Accomplished musician and small business owner Lachy Doley is a world-leading expert on the Hammond Organ. He’s also Jimmy Barnes’s keyboard player and he played for Powderfinger back in the day. He’s no slouch! In this very honest and open interview he shares how he makes a living from one of the world's toughest industries.   A little bit more about Lachy Doley … Righto, so a few years ago, this fellow by the name of Lachy Doley sent me an email (out of the blue) saying he listened to my show when touring, and that he loved it so much that he’d gone ahead and wrote, sang and recorded a new intro and music bed for me. I took a listen, loved it, and have been using it ever since.  I then rang to thank him and offer to get him some work. He politely replied that he was busy enough as he was Jimmy Barnes’s keyboard player. For oversea’s listeners, I’ll explain who Jimmy Barnes is during the interview, suffice to say he’s no slouch … and neither is Lachy. In fact, he's one of the world’s leading Hammond Organ aficionados.   “My ultimate goal is to win people over so that they'll have enough of a connection to you the person or artists that they’ll want to buy your music, merch, tickets to gigs … as soon as you put out anything they just want to get it. That’s what I’m always aiming for.”    - Lachy Doley   So why am I interviewing a well-established musician on this show? And why are they even listening to a show like this? Because Lachy is a small business owner just like you ... and whilst he’s played with some of Australia's biggest bands including Barnsey and Powderfinger … he also has his own band and he constantly has to hustle for live gigs, to sell more CDs, merch … put simply, he too has to make a living.   Now this is a very honest chat in which we cover: How he built his profile How he manages to bring his A-game to every gig Why he sent a heart-felt email to his listeners and what impact it had Plus he talks about the multitude of revenue streams he’s created in order to make a living    As a wannabe rockstar myself, I started off by asking Lachy to indulge me by explaining what it’s like to walk out on stage to tens of thousands of screaming fans …   Here’s what caught my attention from my chat with Lachy Doley: I loved Lachy’s honesty and transparency. When was the last time you let your guard down in front of a customer, employee or supplier? Would you even dare? I love the fact that Lachy has multiple revenue streams including an e-Course, (print on-demand merch). I’ve linked to both in the show notes. And I love the fact that he’s segmenting his email list when people sign up.   What was your main take-away from this chat?   “I was so inspired by Powderfinger and their work ethic … they were a huge democracy. They were always doing meetings, they were just on to it all the time.” - Lachy Doley   Here’s that email Lachy sent back in 2017 THE TRUTH ABOUT MY CAREER, FAMILY AND THE RELEASE OF MY NEW ALBUM #LOVELIGHT I'm not gonna lie. I'm still doing it tough at the moment with all the shit that went down last year regarding the cancelled 6 week Europe tour with Glenn. So more than just letting you guys know that the preorders are open for the new album, I wanted to ask you all a few questions and tell you bit about what’s going on here. Firstly I gotta thank all you guys once again for being such a great support to me, my music and ultimately my family. I started recording and performing as the Lachy Doley Group in 2010 and apart from Jimmy Barnes I haven’t really done any work as a session player with anyone else since. Playing with Jimmy Barnes has pretty much gotten me through these years. The Lachy Doley Group has only cost me money. like lots of money! And that’s not even mentioning the time I spend working on it. I mean I’ve been working my fucking ass off, every spare second I’ve had for the last 6 years to get it to where it’s at and it’s talking it’s toll on my family, myself and my mental health. I mean I: Write the music (time) Perform the music (time) Record the music (time and heaps of money) Mix the music (time) Master the music (time) Then I market the album (stupid amounts of time and money) I also pay a publicist to market the album (I can't say exactly the amount, but it’s thousands) I send the albums off to radio, blogs and magazines around the world (stupid amounts of time and money, especially overseas radio stations, everyone wants a physical copy and postage is nuts) This album makes 4 Studios albums and 2 Live albums plus a DVD since 2010 (WTF?) I book all the shows , except overseas (so much time) I promote the shows (stupid amounts of time and money) I video a lot of the shows (so much money and setup) I edit the videos of the shows (so much time) I promote them on Facebook (So much time and money) I built and update my website (Lots of time, some money for hosting) I design all the artwork and posters (time) I tour manager everything. Which I’m absolutely hopeless at. (time) Public Liability Insurance (money) My Europe tour of 2015 ended up costing me $6000 dollars. Having said that. My Europe 2016 tour broke even. So that was good :-) I ENGAGE WITH ALMOST EVERYONE WHO CONTACTS ME on fb, email, twitter and alike. But now I’ve got over 28,000 Facebook likes, this adds up to ten’s of hours a week just replying to people but unfortunately doesn’t do anything for my hopeless financial situation. I give out so much advice to musicians via comments and private messages it’s bordering on crazy. But I have to say I really do love this part of everything. It’s just so many hours. On top of this I haul around a stupidly OVERSIZED HAMMOND ORGAN and WHAMMY CLAV all the around the world and then put in every single bit of energy and conviction into every performance, I feel like I’m gonna faint sometimes. Not to mention the cost of maintenance and petrol on my van when it’s running over 15,0000 kms a year SO…. when you find yourself home after driving 12 hours straight from an incredible week away playing 5 awesome shows to standing ovations at Woodford Folk Festival but you simply can’t pay your mortgage and feed the family that week. It’s time to really think hard about WHETHER THIS IS ALL WORTH IT. Sadly, There’s no work with Jim at the moment as he’s doing his book tour and the small amount he has coming up is directly when I’ve booked my new Album tour. BAD TIMING Don’t get me wrong I know I’ve achieved so much and I know I’m a great product. Infant everyday someone comments to me about how well I’m doing or how I’m just killing it at the moment. This makes me feel good for second but because I know that it’s totally not the case it really brings me down further. I’m still flat broke, actually broker than ever. I’m seriously this close to just giving up and finding a real job. But I’ve got to see this new album and it’s tour through.  So i wanted to ask a few things: If you do enjoy my music, watch my videos, learn from my videos or get something good from what I do, would you consider helping me to keep them coming by becoming a member of my VIP membership group. It’s a bit like CROWDFUNDING by a more spread out and sustainable version. All the info is here at www.lachydoley.com/vip please watch the video and see if it’s something you’d like to be apart of :-) Otherwise if you’re planning to buy a copy or preorder of the new album at some point. Would you mind doing it now as I’ll get the funds almost immediately AND it’ll help my chances of charting on the week it’s released. You can do that here www.lachydoley.com/bandcamp If you’re in Australia, Please come to one or more of my shows and book early so the venues don’t freak about whether anyones coming. All the shows are listed here www.lachydoley.com/shows SHARE AND TAG THE HELL out of my videos and posts :-) Sorry for the depressing tone of this email but it’s just where I am right now. Thanks so much everyone and happy new year. Lachy   Resources mentioned in episode 485 of The Small Business Big Marketing Show: Lachy Doley’s official website Lachy Doley’s Hammond Organ training Lachy Doley’s music Lachy Doley’s merchandise Last week’s interview with business book publisher Lyda Maclallen of Talk Plus Tell Interviews I’ve done with other celebrities: Michelle Bridges interview David Reyne interview Richard Stubbs interview   This week’s Monster Prize Draw winner There was no winner this week … send your entry to Timbo - tim(at)timreid(dot)com(dot)au    Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ]

Jimmy Barnes's keyboard player Lachy Doley on how to make a living from the cut-throat music industry | 485

Accomplished musician and small business owner Lachy Doley is a world-leading expert on the Hammond Organ. He’s also Jimmy Barnes’s keyboard player and he played for Powderfinger back in the day. He’s no slouch! In this very honest and open interview he shares how he makes a living from one of the world's toughest industries.   A little bit more about Lachy Doley … Righto, so a few years ago, this fellow by the name of Lachy Doley sent me an email (out of the blue) saying he listened to my show when touring, and that he loved it so much that he’d gone ahead and wrote, sang and recorded a new intro and music bed for me. I took a listen, loved it, and have been using it ever since.  I then rang to thank him and offer to get him some work. He politely replied that he was busy enough as he was Jimmy Barnes’s keyboard player. For oversea’s listeners, I’ll explain who Jimmy Barnes is during the interview, suffice to say he’s no slouch … and neither is Lachy. In fact, he's one of the world’s leading Hammond Organ aficionados.   “My ultimate goal is to win people over so that they'll have enough of a connection to you the person or artists that they’ll want to buy your music, merch, tickets to gigs … as soon as you put out anything they just want to get it. That’s what I’m always aiming for.”    - Lachy Doley   So why am I interviewing a well-established musician on this show? And why are they even listening to a show like this? Because Lachy is a small business owner just like you ... and whilst he’s played with some of Australia's biggest bands including Barnsey and Powderfinger … he also has his own band and he constantly has to hustle for live gigs, to sell more CDs, merch … put simply, he too has to make a living.   Now this is a very honest chat in which we cover: How he built his profile How he manages to bring his A-game to every gig Why he sent a heart-felt email to his listeners and what impact it had Plus he talks about the multitude of revenue streams he’s created in order to make a living    As a wannabe rockstar myself, I started off by asking Lachy to indulge me by explaining what it’s like to walk out on stage to tens of thousands of screaming fans …   Here’s what caught my attention from my chat with Lachy Doley: I loved Lachy’s honesty and transparency. When was the last time you let your guard down in front of a customer, employee or supplier? Would you even dare? I love the fact that Lachy has multiple revenue streams including an e-Course, (print on-demand merch). I’ve linked to both in the show notes. And I love the fact that he’s segmenting his email list when people sign up.   What was your main take-away from this chat?   “I was so inspired by Powderfinger and their work ethic … they were a huge democracy. They were always doing meetings, they were just on to it all the time.” - Lachy Doley   Here’s that email Lachy sent back in 2017 THE TRUTH ABOUT MY CAREER, FAMILY AND THE RELEASE OF MY NEW ALBUM #LOVELIGHT I'm not gonna lie. I'm still doing it tough at the moment with all the shit that went down last year regarding the cancelled 6 week Europe tour with Glenn. So more than just letting you guys know that the preorders are open for the new album, I wanted to ask you all a few questions and tell you bit about what’s going on here. Firstly I gotta thank all you guys once again for being such a great support to me, my music and ultimately my family. I started recording and performing as the Lachy Doley Group in 2010 and apart from Jimmy Barnes I haven’t really done any work as a session player with anyone else since. Playing with Jimmy Barnes has pretty much gotten me through these years. The Lachy Doley Group has only cost me money. like lots of money! And that’s not even mentioning the time I spend working on it. I mean I’ve been working my fucking ass off, every spare second I’ve had for the last 6 years to get it to where it’s at and it’s talking it’s toll on my family, myself and my mental health. I mean I: Write the music (time) Perform the music (time) Record the music (time and heaps of money) Mix the music (time) Master the music (time) Then I market the album (stupid amounts of time and money) I also pay a publicist to market the album (I can't say exactly the amount, but it’s thousands) I send the albums off to radio, blogs and magazines around the world (stupid amounts of time and money, especially overseas radio stations, everyone wants a physical copy and postage is nuts) This album makes 4 Studios albums and 2 Live albums plus a DVD since 2010 (WTF?) I book all the shows , except overseas (so much time) I promote the shows (stupid amounts of time and money) I video a lot of the shows (so much money and setup) I edit the videos of the shows (so much time) I promote them on Facebook (So much time and money) I built and update my website (Lots of time, some money for hosting) I design all the artwork and posters (time) I tour manager everything. Which I’m absolutely hopeless at. (time) Public Liability Insurance (money) My Europe tour of 2015 ended up costing me $6000 dollars. Having said that. My Europe 2016 tour broke even. So that was good :-) I ENGAGE WITH ALMOST EVERYONE WHO CONTACTS ME on fb, email, twitter and alike. But now I’ve got over 28,000 Facebook likes, this adds up to ten’s of hours a week just replying to people but unfortunately doesn’t do anything for my hopeless financial situation. I give out so much advice to musicians via comments and private messages it’s bordering on crazy. But I have to say I really do love this part of everything. It’s just so many hours. On top of this I haul around a stupidly OVERSIZED HAMMOND ORGAN and WHAMMY CLAV all the around the world and then put in every single bit of energy and conviction into every performance, I feel like I’m gonna faint sometimes. Not to mention the cost of maintenance and petrol on my van when it’s running over 15,0000 kms a year SO…. when you find yourself home after driving 12 hours straight from an incredible week away playing 5 awesome shows to standing ovations at Woodford Folk Festival but you simply can’t pay your mortgage and feed the family that week. It’s time to really think hard about WHETHER THIS IS ALL WORTH IT. Sadly, There’s no work with Jim at the moment as he’s doing his book tour and the small amount he has coming up is directly when I’ve booked my new Album tour. BAD TIMING Don’t get me wrong I know I’ve achieved so much and I know I’m a great product. Infant everyday someone comments to me about how well I’m doing or how I’m just killing it at the moment. This makes me feel good for second but because I know that it’s totally not the case it really brings me down further. I’m still flat broke, actually broker than ever. I’m seriously this close to just giving up and finding a real job. But I’ve got to see this new album and it’s tour through.  So i wanted to ask a few things: If you do enjoy my music, watch my videos, learn from my videos or get something good from what I do, would you consider helping me to keep them coming by becoming a member of my VIP membership group. It’s a bit like CROWDFUNDING by a more spread out and sustainable version. All the info is here at www.lachydoley.com/vip please watch the video and see if it’s something you’d like to be apart of :-) Otherwise if you’re planning to buy a copy or preorder of the new album at some point. Would you mind doing it now as I’ll get the funds almost immediately AND it’ll help my chances of charting on the week it’s released. You can do that here www.lachydoley.com/bandcamp If you’re in Australia, Please come to one or more of my shows and book early so the venues don’t freak about whether anyones coming. All the shows are listed here www.lachydoley.com/shows SHARE AND TAG THE HELL out of my videos and posts :-) Sorry for the depressing tone of this email but it’s just where I am right now. Thanks so much everyone and happy new year. Lachy   Resources mentioned in episode 485 of The Small Business Big Marketing Show: Lachy Doley’s official website Lachy Doley’s Hammond Organ training Lachy Doley’s music Lachy Doley’s merchandise Last week’s interview with business book publisher Lyda Maclallen of Talk Plus Tell Interviews I’ve done with other celebrities: Michelle Bridges interview David Reyne interview Richard Stubbs interview   This week’s Monster Prize Draw winner There was no winner this week … send your entry to Timbo - tim(at)timreid(dot)com(dot)au    Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ]

01:05:01

EP35 - S2

28 Nov 19

How publishing a book can scale your business, with business book publisher Lyda Mclallen | #484

Got a book in ya? I reckon every business owner has. And so does my guest, who’s an expert at helping peeps like you ... get published. It’s a very studious episode 484 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow.   A little bit more about Lyda Maclallen of Talk Plus Tell … Lyda Mclallen is the founder of Talk Plus Tell and is an expert on helping business owners get published. While working at corporate for 8+ years, Lyda not-so-secretly helped authors promote their books as a side hustle. But it wasn’t until 2017 that she decided to do it full time. So far the authors Lyda and her team have worked with have gone on to sell hundreds of thousands of books, win awards, become international bestsellers, go on cross-country book tours, appear on the BBC, in Vogue, the Huffington Post and New York Times … and even go viral. Through her self-publishing company, Talk Plus Tell she now helps business owners produce beautiful books that sell and reflect the author’s goals and brand.   “Readers will love your book. But getting in front of them and selling thousands of copies can feel like an epic mountain to climb.” - Lyda Maclallen, Talk Plus Tell   We cover plenty of ground during this chat including: The types of books a business owner could write The essential questions you need to ask before writing a book What if you’re not a great writer Who you need on your team What are the best publishing options   Here’s what caught my attention from my chat with Talk Plus Tell’s Lyda Mclallen: I fully support Lyda’s belief that every business owner should write a book. Get crystal clear on your ideal target reader by outlining what they’re wanting to achieve by reading your book, and understanding any pains or blockages that are in their way. Be honest about what you know and what you don’t know. And fill in the gaps of what you don’t know by interviewing others. That’s what I do!!   Resources mentioned in episode 484 of The Small Business Big Marketing Show: Talk Plus Tell’s official website Last week’s interview with One 80 Light inventor Ammon Arrave Interviews I’ve done with other business authors: Andrew Griffiths on writing a book Stu Keinecke of Get The Meeting! Sharon Witt on how to become an opinion leader through self-publishing     This week’s Monster Prize Draw winner Gilava Pour of Persian food manufacturer Exotic Bazaar    Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ]

How publishing a book can scale your business, with business book publisher Lyda Mclallen | #484

Got a book in ya? I reckon every business owner has. And so does my guest, who’s an expert at helping peeps like you ... get published. It’s a very studious episode 484 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow.   A little bit more about Lyda Maclallen of Talk Plus Tell … Lyda Mclallen is the founder of Talk Plus Tell and is an expert on helping business owners get published. While working at corporate for 8+ years, Lyda not-so-secretly helped authors promote their books as a side hustle. But it wasn’t until 2017 that she decided to do it full time. So far the authors Lyda and her team have worked with have gone on to sell hundreds of thousands of books, win awards, become international bestsellers, go on cross-country book tours, appear on the BBC, in Vogue, the Huffington Post and New York Times … and even go viral. Through her self-publishing company, Talk Plus Tell she now helps business owners produce beautiful books that sell and reflect the author’s goals and brand.   “Readers will love your book. But getting in front of them and selling thousands of copies can feel like an epic mountain to climb.” - Lyda Maclallen, Talk Plus Tell   We cover plenty of ground during this chat including: The types of books a business owner could write The essential questions you need to ask before writing a book What if you’re not a great writer Who you need on your team What are the best publishing options   Here’s what caught my attention from my chat with Talk Plus Tell’s Lyda Mclallen: I fully support Lyda’s belief that every business owner should write a book. Get crystal clear on your ideal target reader by outlining what they’re wanting to achieve by reading your book, and understanding any pains or blockages that are in their way. Be honest about what you know and what you don’t know. And fill in the gaps of what you don’t know by interviewing others. That’s what I do!!   Resources mentioned in episode 484 of The Small Business Big Marketing Show: Talk Plus Tell’s official website Last week’s interview with One 80 Light inventor Ammon Arrave Interviews I’ve done with other business authors: Andrew Griffiths on writing a book Stu Keinecke of Get The Meeting! Sharon Witt on how to become an opinion leader through self-publishing     This week’s Monster Prize Draw winner Gilava Pour of Persian food manufacturer Exotic Bazaar    Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ]

49:21

EP34 - S2

20 Nov 19

Ex-toilet cleaner turned product developer Ammon Arrave on how he came to invent the One 80 Light | #483

Ammon Arrave was once a teacher. Then he had a business cleaning portable toilets. Now he’s the inventor of the One 80 Light … the world’s first peripheral L.E.D. headlamp.   A little bit more about One 80 Light inventor Ammon Arrave … Righto, let’s meet Ammon Arrave.  He’s the inventor of the One 80 Light - the world’s first peripheral L.E.D. headlamp … which is a fancy way of saying it’s a light that you strap on your head and it illuminates everything in front of you. He’s done OK with it. He’s raised $150,000 on Kickstarter. And sold plenty of lights and accessories. But here’s the thing. He’s not a millionaire. Yet. He’s not an eCommerce rockstar. Yet. In fact, he’s not totally convinced he’s got what it takes to be either of those things. Yet. And that’s what I like about him. Ammon is just a bloke, who used to be a teacher then started a portable toilet cleaning business. He then tried his hand at product development … and here he is today. So maybe this time, have a listen to what Ammon has to share - after all he’s no dummy - he’s invented a pretty cool product, which he’s wholesaling, selling online and making a living from it. But at the end of this chat, I list a few more things he could be doing to grow his business and I’m going to give you a chance to share your thoughts with him as well. I started off by asking Ammon how portable toilets lead to the invention of the One 80 Light.   Here’s what caught my attention from my chat with One 80 Light inventor Ammon Arrave: I like the way Ammon makes a point of steering clear of the nay-sayers. Hang around with uplifting peeps. I like how Ammon is aware that there are a number of different groups of people using the One 80 Light - joggers, hikers, trades etc even though he’s not doing anything about individually targeting them in his marketing. I like the fact that he’s retained 100% ownership of his business, whilst using Kickstarter to raise the money he needs to move it forward.   Resources mentioned in episode 483 of The Small Business Big Marketing Show: Buy a One 80 Light on their official website Ammon’s new Kickstarter campaign Stu Heinecke’s podcast - How to get a meeting with anyone Last week’s interview with Get The Meeting! author Stu Heinecke Interviews I’ve done with other inventors or founders who’ve raised money through crowdfunding: Tom Dickson of Will It Blend Cedar Anderson from Flow Hive Phillip Kouch of Goldelucks   This week’s Monster Prize Draw winner Ben Amos of Engage Video Marketing on the Sunshine Coast   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ] 

Ex-toilet cleaner turned product developer Ammon Arrave on how he came to invent the One 80 Light | #483

Ammon Arrave was once a teacher. Then he had a business cleaning portable toilets. Now he’s the inventor of the One 80 Light … the world’s first peripheral L.E.D. headlamp.   A little bit more about One 80 Light inventor Ammon Arrave … Righto, let’s meet Ammon Arrave.  He’s the inventor of the One 80 Light - the world’s first peripheral L.E.D. headlamp … which is a fancy way of saying it’s a light that you strap on your head and it illuminates everything in front of you. He’s done OK with it. He’s raised $150,000 on Kickstarter. And sold plenty of lights and accessories. But here’s the thing. He’s not a millionaire. Yet. He’s not an eCommerce rockstar. Yet. In fact, he’s not totally convinced he’s got what it takes to be either of those things. Yet. And that’s what I like about him. Ammon is just a bloke, who used to be a teacher then started a portable toilet cleaning business. He then tried his hand at product development … and here he is today. So maybe this time, have a listen to what Ammon has to share - after all he’s no dummy - he’s invented a pretty cool product, which he’s wholesaling, selling online and making a living from it. But at the end of this chat, I list a few more things he could be doing to grow his business and I’m going to give you a chance to share your thoughts with him as well. I started off by asking Ammon how portable toilets lead to the invention of the One 80 Light.   Here’s what caught my attention from my chat with One 80 Light inventor Ammon Arrave: I like the way Ammon makes a point of steering clear of the nay-sayers. Hang around with uplifting peeps. I like how Ammon is aware that there are a number of different groups of people using the One 80 Light - joggers, hikers, trades etc even though he’s not doing anything about individually targeting them in his marketing. I like the fact that he’s retained 100% ownership of his business, whilst using Kickstarter to raise the money he needs to move it forward.   Resources mentioned in episode 483 of The Small Business Big Marketing Show: Buy a One 80 Light on their official website Ammon’s new Kickstarter campaign Stu Heinecke’s podcast - How to get a meeting with anyone Last week’s interview with Get The Meeting! author Stu Heinecke Interviews I’ve done with other inventors or founders who’ve raised money through crowdfunding: Tom Dickson of Will It Blend Cedar Anderson from Flow Hive Phillip Kouch of Goldelucks   This week’s Monster Prize Draw winner Ben Amos of Engage Video Marketing on the Sunshine Coast   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ] 

45:06

EP33 - S2

14 Nov 19

How to get a meeting with anyone with Wall Street Journal cartoonist Stu Heinecke (his process is mind-blowing!)| #482

Ever wondered how to get a meeting with anyone? Afterall, one meeting has the ability to change everything for the better. In your business. Even your life. Your challenge is to get past the Dobermans and get that meeting. And you’re about to learn how from Stu Heinecke, the father of contact marketing and author of the seminal book on this topic Get the Meeting!   A little bit more about Get the Meeting! Author Stu Heinecke … Stu Heinecke is a cartoonist for the Wall Street Journal - and a bloody good one at that! But he’s also a very clever marketing guy. In fact, Russ Klein, the CEO of The American Marke ting Association, has labelled Stu the father of contact marketing.  And that’s what we’re talking about today. You see, Stu is the author of two books (the most recent titled Get The Meeting!) which are laser-focused on ensuring you get past the gate-keepers and get that meeting! You know, that meeting that has the potential to change everything in your business and/or personal life?   So I’d suggest you get a pen and paper out for this one as Stu shares: How to get a 100% response rate using personalised campaigns His step-by-step approach to creating contact marketing campaigns (he’s created ones that have ROI in the millions of percent!) Plus plenty more …   “It’s now time to make a 100 percent response rate your baseline!” - Stu Heinecke, Get the Meeting!   Here’s what caught my attention from my chat with Get the Meeting! author Stu Heinecke: Get creative with personalisation. Raise your expectations around your response rate. (Another mindset shift -> Be grateful for EAs). Create content and invite influencers on as  guests.   “Persistence needs to be a priority. It needs to show up in your calendar.” - Stu Heinecke, Get the Meeting!   Resources mentioned in episode 482 of The Small Business Big Marketing Show: Stu Heinecke’s official website Buy Get the Meeting! In Australia Buy Get the Meeting! In America Stu Heinecke’s podcast - How to get a meeting with anyone Last week’s interview with Imagination's Shane Yeend Interviews & blogs I’ve done on the topic of getting noticed: How to get Elton John as a client The Capstone Pitch technique   This week’s Monster Prize Draw winner Leo Miller of the food van Shred Burgers & Shimmy Shakes   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

How to get a meeting with anyone with Wall Street Journal cartoonist Stu Heinecke (his process is mind-blowing!)| #482

Ever wondered how to get a meeting with anyone? Afterall, one meeting has the ability to change everything for the better. In your business. Even your life. Your challenge is to get past the Dobermans and get that meeting. And you’re about to learn how from Stu Heinecke, the father of contact marketing and author of the seminal book on this topic Get the Meeting!   A little bit more about Get the Meeting! Author Stu Heinecke … Stu Heinecke is a cartoonist for the Wall Street Journal - and a bloody good one at that! But he’s also a very clever marketing guy. In fact, Russ Klein, the CEO of The American Marke ting Association, has labelled Stu the father of contact marketing.  And that’s what we’re talking about today. You see, Stu is the author of two books (the most recent titled Get The Meeting!) which are laser-focused on ensuring you get past the gate-keepers and get that meeting! You know, that meeting that has the potential to change everything in your business and/or personal life?   So I’d suggest you get a pen and paper out for this one as Stu shares: How to get a 100% response rate using personalised campaigns His step-by-step approach to creating contact marketing campaigns (he’s created ones that have ROI in the millions of percent!) Plus plenty more …   “It’s now time to make a 100 percent response rate your baseline!” - Stu Heinecke, Get the Meeting!   Here’s what caught my attention from my chat with Get the Meeting! author Stu Heinecke: Get creative with personalisation. Raise your expectations around your response rate. (Another mindset shift -> Be grateful for EAs). Create content and invite influencers on as  guests.   “Persistence needs to be a priority. It needs to show up in your calendar.” - Stu Heinecke, Get the Meeting!   Resources mentioned in episode 482 of The Small Business Big Marketing Show: Stu Heinecke’s official website Buy Get the Meeting! In Australia Buy Get the Meeting! In America Stu Heinecke’s podcast - How to get a meeting with anyone Last week’s interview with Imagination's Shane Yeend Interviews & blogs I’ve done on the topic of getting noticed: How to get Elton John as a client The Capstone Pitch technique   This week’s Monster Prize Draw winner Leo Miller of the food van Shred Burgers & Shimmy Shakes   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

01:00:45

EP32 - S2

7 Nov 19

The rights to the Hollywood sign are owned by an Australian | #481

Recently in a cafe, I overheard someone say that an Australian bloke had secured the full licensing rights to the world-famous Hollywood sign. My first reaction? “How? Why?” My second reaction? “I have to interview him!” It’s a very Hollywood episode 481 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow.   “I love taking a 360 degree view of a business and its needs in order to come up with the very best licensing opportunities.” - Shane Yeend, Imagination   A little bit more about Hollywood sign license owner Shane Yeend … Shane Yeend specialises in licensing ideas in order to make a whole lot of dough. His company, Imagination Games, owns the licensing rights to the Battle of the Sexes, Deal or No Deal, 50 Shades of Grey amongst other well-known entities. But where it gets really interesting is the fact that this Adelaide-born serial entrepreneur has secured the licensing rights to the world-famous Hollywood sign. Like, how does that even happen?! Who’d he buy it off? Why’d they sell it? What did he pay for it? How’s he make money from it? So many questions!!! Fortunately, Shane agreed to join me from his Adelaide home just prior to heading back to his LA headquarters where he answered them all … and then some … including how he managed to find his way to the Playboy Mansion and Michael Jackson’s Neverland! Now, as you’re about to find out, Shane is quite the story-teller … He starts the interview recounting how he came to owning the licensing rights to possibly the most famous sign in the world.   “I love taking a 360 degree view of a business and its needs in order to come up with the very best licensing opportunities.” - Shane Yeend, Imagination   Here’s what caught my attention from my chat with Hollywood sign licensor Shane Yeend: I love the way Shane comes up with ideas by taking a full 360-degree view of the business. I totally agree with his view that as business owners we need to fully and deeply understand our customers and what they need. I love Shane’s idea of creating a playbook that contains the best person for every job you need done in your business.   Shane Yeend Interview Transcription   Tim  Shane Yeend. Welcome to the small business big marketing show.    Shane  How are you?   Tim  But I'm really good and I'm excited to speak to you. Because everyone that I have told that I'm speaking to this bloke from Adelaide who has bought the rights to the Hollywood sign gives me the same reaction. This is an audio program but the reaction is sort of like what how why. So maybe we can start with that Shane. How did you end up owning the trademark of the Hollywood sign? Click Here To Download Full Transcription   Resources mentioned in episode 481 of The Small Business Big Marketing Show:   Shane Yeend’s official website Last interview with KeepCup creator Abigail Forsyth Interviews I’ve done with founders of other unusual business ideas: Snotty Nose’s Laura Klein My Ballerina’s Rini Lombard Sleepbus’s Simon Rowe   This week’s Monster Prize Draw winner Liam Sheppard of surfboard-case start-up Boarded.   Please support the following businesses that make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ] 

The rights to the Hollywood sign are owned by an Australian | #481

Recently in a cafe, I overheard someone say that an Australian bloke had secured the full licensing rights to the world-famous Hollywood sign. My first reaction? “How? Why?” My second reaction? “I have to interview him!” It’s a very Hollywood episode 481 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow.   “I love taking a 360 degree view of a business and its needs in order to come up with the very best licensing opportunities.” - Shane Yeend, Imagination   A little bit more about Hollywood sign license owner Shane Yeend … Shane Yeend specialises in licensing ideas in order to make a whole lot of dough. His company, Imagination Games, owns the licensing rights to the Battle of the Sexes, Deal or No Deal, 50 Shades of Grey amongst other well-known entities. But where it gets really interesting is the fact that this Adelaide-born serial entrepreneur has secured the licensing rights to the world-famous Hollywood sign. Like, how does that even happen?! Who’d he buy it off? Why’d they sell it? What did he pay for it? How’s he make money from it? So many questions!!! Fortunately, Shane agreed to join me from his Adelaide home just prior to heading back to his LA headquarters where he answered them all … and then some … including how he managed to find his way to the Playboy Mansion and Michael Jackson’s Neverland! Now, as you’re about to find out, Shane is quite the story-teller … He starts the interview recounting how he came to owning the licensing rights to possibly the most famous sign in the world.   “I love taking a 360 degree view of a business and its needs in order to come up with the very best licensing opportunities.” - Shane Yeend, Imagination   Here’s what caught my attention from my chat with Hollywood sign licensor Shane Yeend: I love the way Shane comes up with ideas by taking a full 360-degree view of the business. I totally agree with his view that as business owners we need to fully and deeply understand our customers and what they need. I love Shane’s idea of creating a playbook that contains the best person for every job you need done in your business.   Shane Yeend Interview Transcription   Tim  Shane Yeend. Welcome to the small business big marketing show.    Shane  How are you?   Tim  But I'm really good and I'm excited to speak to you. Because everyone that I have told that I'm speaking to this bloke from Adelaide who has bought the rights to the Hollywood sign gives me the same reaction. This is an audio program but the reaction is sort of like what how why. So maybe we can start with that Shane. How did you end up owning the trademark of the Hollywood sign? Click Here To Download Full Transcription   Resources mentioned in episode 481 of The Small Business Big Marketing Show:   Shane Yeend’s official website Last interview with KeepCup creator Abigail Forsyth Interviews I’ve done with founders of other unusual business ideas: Snotty Nose’s Laura Klein My Ballerina’s Rini Lombard Sleepbus’s Simon Rowe   This week’s Monster Prize Draw winner Liam Sheppard of surfboard-case start-up Boarded.   Please support the following businesses that make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ] 

36:20

EP31 - S2

2 Oct 19

KeepCup creator Abigail Forsyth on building a business around reusing (not recycling)| #480

Abigail Forsyth is the inventor of KeepCup, the world’s first Barista standard, reusable coffee cup … and she’s on a mission to stop us from disposing of one million coffee cups every minute … of every day! It’s a very reusable episode 480 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow.   A little bit more about KeepCup creator Abigail Forsyth … When Abigail Forsyth and her brother Jamie started a cafe business in Melbourne in 1998, disposable coffee cups were starting to become an environmental problem.   Now, as you’re about to hear, they’re a major problem.   And that’s where KeepCups step in. KeepCups are those reusable coffee cups you see people bring in to your local cafe. So instead of using a paper coffee cup that’s lined with plastic and thrown away the minute you’ve got your caffeine fix, KeepCups get used over and over.   They come in all shapes and sizes, colours and can even be personalised with your company branding.   Abigail joined me from her Fitzroy headquarters where we talked about: Why she chose to close the cafes and pursue the KeepCup idea How she used leading baristas as influencers before social influencers was even a thing How she handles the proliferation of copycats flooding the market How she’s created an environmentally responsible supply chain And plenty more   “Our vision at KeepCup is a disposable free world." - Abigail Forsyth, KeepCup   Here’s what caught my attention from my chat with KeepCup creator Abigail Forsyth It’s probably time for us all to take a look at all aspects of our businesses and make changes that will benefit the environment - ideas could include getting all staff a branded KeepCup, going paperless, carpooling to meetings. I love the personalisation option KeepCup offers. Personalisation of particular products is becoming more and more common as technology makes it easier and easier. Remember that interview with Lana Hopkins from Mon Purse? I loved how Abigail used baristas to get the word out. If you’d like to learn more about social influencers then take a listen to the interview I did with Jules Lund who’s started an influencer agency called Tribe.   “In today's conversation about single-use plastics and going plastic-free, too often plastics are all tarred with the same brush. It's not plastic that's the problem, it's how we use it.” - Abigail Forsyth, KeepCup     Abigail Forsyth Interview Transcription Tim  Abigail welcome to the small business big marketing show.    Abigail  Thank you very much.    Tim  It is awesome to have you here. And I'm really looking forward to this conversation. To kick things off. Can you quantify the problem that KeepCup is helping solve? Click Here To Download Full Transcription   Resources mentioned in episode 480 of The Small Business Big Marketing Show: KeepCup’s official website Last week’s interview with RadioHUB founder Cooper Silk Interviews I’ve done with other product inventors: Flow Hive inventor Cedar Anderson Round beach towel inventor Victoria Beattie Golden croughnut inventor Phillip Kuoch   This week’s Monster Prize Draw winner Renata Ogilvie of pSquared … a Perth-based boutique communications agency.     Please support the following businesses that make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ] 

KeepCup creator Abigail Forsyth on building a business around reusing (not recycling)| #480

Abigail Forsyth is the inventor of KeepCup, the world’s first Barista standard, reusable coffee cup … and she’s on a mission to stop us from disposing of one million coffee cups every minute … of every day! It’s a very reusable episode 480 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow.   A little bit more about KeepCup creator Abigail Forsyth … When Abigail Forsyth and her brother Jamie started a cafe business in Melbourne in 1998, disposable coffee cups were starting to become an environmental problem.   Now, as you’re about to hear, they’re a major problem.   And that’s where KeepCups step in. KeepCups are those reusable coffee cups you see people bring in to your local cafe. So instead of using a paper coffee cup that’s lined with plastic and thrown away the minute you’ve got your caffeine fix, KeepCups get used over and over.   They come in all shapes and sizes, colours and can even be personalised with your company branding.   Abigail joined me from her Fitzroy headquarters where we talked about: Why she chose to close the cafes and pursue the KeepCup idea How she used leading baristas as influencers before social influencers was even a thing How she handles the proliferation of copycats flooding the market How she’s created an environmentally responsible supply chain And plenty more   “Our vision at KeepCup is a disposable free world." - Abigail Forsyth, KeepCup   Here’s what caught my attention from my chat with KeepCup creator Abigail Forsyth It’s probably time for us all to take a look at all aspects of our businesses and make changes that will benefit the environment - ideas could include getting all staff a branded KeepCup, going paperless, carpooling to meetings. I love the personalisation option KeepCup offers. Personalisation of particular products is becoming more and more common as technology makes it easier and easier. Remember that interview with Lana Hopkins from Mon Purse? I loved how Abigail used baristas to get the word out. If you’d like to learn more about social influencers then take a listen to the interview I did with Jules Lund who’s started an influencer agency called Tribe.   “In today's conversation about single-use plastics and going plastic-free, too often plastics are all tarred with the same brush. It's not plastic that's the problem, it's how we use it.” - Abigail Forsyth, KeepCup     Abigail Forsyth Interview Transcription Tim  Abigail welcome to the small business big marketing show.    Abigail  Thank you very much.    Tim  It is awesome to have you here. And I'm really looking forward to this conversation. To kick things off. Can you quantify the problem that KeepCup is helping solve? Click Here To Download Full Transcription   Resources mentioned in episode 480 of The Small Business Big Marketing Show: KeepCup’s official website Last week’s interview with RadioHUB founder Cooper Silk Interviews I’ve done with other product inventors: Flow Hive inventor Cedar Anderson Round beach towel inventor Victoria Beattie Golden croughnut inventor Phillip Kuoch   This week’s Monster Prize Draw winner Renata Ogilvie of pSquared … a Perth-based boutique communications agency.     Please support the following businesses that make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ] 

33:58

EP30 - S2

27 Sep 19

Podcasting tips for 2020 and beyond with RadioHub founder Cooper Silk | #479

RadioHub founder and fellow podcaster Cooper Silk recently attended Podcast Movement, the world's biggest podcasting conference … and he’s here to share what best-practice podcasting looks like in 2020 and beyond.   A little bit more about fellow podcaster and RadioHub founder Cooper Silk … I first met this week’s guest over a couple of beers when I was hosting the Australian Podcast Awards last year. And we’ve hit it off ever since. Cooper Silk is the founder and owner of RadioHub … a high-end, professional podcasting studio set-up in Sydney. He’s also the host of Roosters Radio, which for all you Rugby League fans, is a weekly podcast he puts together for his favourite team. What’s even more interesting is he’s just back from Podcast Movement in Orlando Florida … the world’s biggest podcast conference. I joined Cooper at RadioHub’s Sydney studio where we talked about: His top learnings in regards to pre and post production of a podcast New tips, tricks & techniques to help you make a world-class podcast Why we’re lagging behind in podcast production in Australia How the big guys are producing and marketing their shows Why we need to up our approach to podcasting Plus plenty more podcasting insights.   “The big media companies are all in - as an independent producer you are competing against big teams of people with big budgets and star pulling power. You need to lift your game!” - Cooper Silk, RadioHub   Here’s what caught my attention from my chat with RadioHub’s Cooper Silk: Us independent podcasters must avoid becoming complacent now that all the big media companies are playing in this podcasting space. There’s plenty more we could be doing post-production to get each episode out there. If you’re a business owner thinking of starting a podcast but concerned that it’s too late, that there’s already enough out there, then get over it! Your challenge is simply a creative one in ensuring yours is the best!   “Leverage your audience to grow your show. Engage with your fans, respond to all their messages. Build one-on-one interactions, and constantly seek feedback.” - Cooper Silk, RadioHub   Cooper Silk Interview Transcription   Tim  Cooper Silk. Finally buddy. Welcome to the small business big marketing show.    Cooper  Thanks very much, Timbo. Delighted to be here and delighted to have you here in our studio here at Radiohub.    Tim  Well, buddy, I'm really honoured because you've been a great help to me over the years and in recent times putting together the podcast for American Express you've been the wind beneath my wings for a pre-production point of view so it's awesome. Buddy, you have been the podcast movement in Orlando one of the few Aussies I hear that has gone there. Click Here To Download Full Transcription   Resources mentioned in episode 479 of The Small Business Big Marketing Show: RadioHub’s website - Book some time with Cooper to talk about your podcast Roosters Radio podcast - Produced and hosted by Cooper Silk Links to some of the resources Cooper mentioned: SquadCast (Recording) Descript (Transcriptions) Trint (Transcriptions) Last week’s interview with Flow Hive's Cedar Anderson Interviews I’ve done on the topic of podcasting for small business: Me answering all your podcasting questions Rideshare Guy Harry Campbell on podcasting & blogging 6 podcasting tips to get you started How podcasting lead to 10X growth for a small solar energy business   This week’s Monster Prize Draw winner Chinese Medicine Practitioner Dr Bianca Mancuso of Seed Chinese Medicine.   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Podcasting tips for 2020 and beyond with RadioHub founder Cooper Silk | #479

RadioHub founder and fellow podcaster Cooper Silk recently attended Podcast Movement, the world's biggest podcasting conference … and he’s here to share what best-practice podcasting looks like in 2020 and beyond.   A little bit more about fellow podcaster and RadioHub founder Cooper Silk … I first met this week’s guest over a couple of beers when I was hosting the Australian Podcast Awards last year. And we’ve hit it off ever since. Cooper Silk is the founder and owner of RadioHub … a high-end, professional podcasting studio set-up in Sydney. He’s also the host of Roosters Radio, which for all you Rugby League fans, is a weekly podcast he puts together for his favourite team. What’s even more interesting is he’s just back from Podcast Movement in Orlando Florida … the world’s biggest podcast conference. I joined Cooper at RadioHub’s Sydney studio where we talked about: His top learnings in regards to pre and post production of a podcast New tips, tricks & techniques to help you make a world-class podcast Why we’re lagging behind in podcast production in Australia How the big guys are producing and marketing their shows Why we need to up our approach to podcasting Plus plenty more podcasting insights.   “The big media companies are all in - as an independent producer you are competing against big teams of people with big budgets and star pulling power. You need to lift your game!” - Cooper Silk, RadioHub   Here’s what caught my attention from my chat with RadioHub’s Cooper Silk: Us independent podcasters must avoid becoming complacent now that all the big media companies are playing in this podcasting space. There’s plenty more we could be doing post-production to get each episode out there. If you’re a business owner thinking of starting a podcast but concerned that it’s too late, that there’s already enough out there, then get over it! Your challenge is simply a creative one in ensuring yours is the best!   “Leverage your audience to grow your show. Engage with your fans, respond to all their messages. Build one-on-one interactions, and constantly seek feedback.” - Cooper Silk, RadioHub   Cooper Silk Interview Transcription   Tim  Cooper Silk. Finally buddy. Welcome to the small business big marketing show.    Cooper  Thanks very much, Timbo. Delighted to be here and delighted to have you here in our studio here at Radiohub.    Tim  Well, buddy, I'm really honoured because you've been a great help to me over the years and in recent times putting together the podcast for American Express you've been the wind beneath my wings for a pre-production point of view so it's awesome. Buddy, you have been the podcast movement in Orlando one of the few Aussies I hear that has gone there. Click Here To Download Full Transcription   Resources mentioned in episode 479 of The Small Business Big Marketing Show: RadioHub’s website - Book some time with Cooper to talk about your podcast Roosters Radio podcast - Produced and hosted by Cooper Silk Links to some of the resources Cooper mentioned: SquadCast (Recording) Descript (Transcriptions) Trint (Transcriptions) Last week’s interview with Flow Hive's Cedar Anderson Interviews I’ve done on the topic of podcasting for small business: Me answering all your podcasting questions Rideshare Guy Harry Campbell on podcasting & blogging 6 podcasting tips to get you started How podcasting lead to 10X growth for a small solar energy business   This week’s Monster Prize Draw winner Chinese Medicine Practitioner Dr Bianca Mancuso of Seed Chinese Medicine.   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

01:13:58

EP29 - S2

18 Sep 19

This record-breaking crowdfunding campaign changed Flow Hive’s Cedar Anderson life forever | #478

Cedar Anderson would rather be walking naked through the Byron Bay hills than running the multi-million dollar empire he created with his old man. Fortunately he loves the fact that they’ve changed the beekeeping industry for good, thanks to one of the world’s most successful crowd-funding campaigns ever. It’s a buzzingly good episode 478 of The (award-winning) Small Business Big Marketing Show.   A little bit more about crowdfunding expert and Flow Hive creator Cedar Anderson… Cedar Anderson grew up in an intentional AKA hippy community in the Byron Bay hills, where he spent his time coming up with crazy inventions. Then in his early adult years, he worked as a paragliding instructor capturing aerial footage for Greenpeace. He’s also a third-generation beekeeper and it was during a particularly nasty honey harvest that he decided there had to be a better way. So for the next 10 years, he and his Dad set about inventing a better beehive. They did and it’s called Flow Hive. Now I don’t know much about beekeeping, but this thing is amazing. It’s a box that looks like a doll house which you can put anywhere, it has windows to see your bees at work, and when you want some honey, you literally turn on a tap and out it comes! And thanks to a crowdfunding campaign on Indiegogo that raised $15 million (they only wanted $70,000!),  Cedar is now heads an Australian manufacturing success story, having already shipped over 65,000 orders all over the world.  I was lucky enough to spend a few hours with Cedar at his Byron Bay HQ - we actually did this interview in his beekeeping suit wardrobe - where he shared: How growing up in an intentional community influenced him to become an inventor Where the idea for Flow Hive came from and why it took 10-years How he managed to create one of the world’s biggest crowd-funding campaigns that crashed the Indiegogo site multiple times! And how he reconciles being a hippy with now being a multi-millionaire I started off by asking Cedar a very probing question ... “How does he likes to eat his honey?”   “It’s amazing to work with someone whose brain is wired in the same way. Like … he can make just one hand movement and I already know what he’s talking about.” -Cedar Anderson, Flow Hive   Here’s what caught my attention from my chat with Flow Hive’s Cedar Anderson: It was a great reminder that the very best marketing you can do is to create a great product or service. I love Cedar’s generosity of spirit. He invited me in to his world, introduced me to all his team who I ended up having lunch with, set-up a recording studio in his beekeeping suit wardrobe and even made time for a Facebook Live video. I love how he works to the beat of his own drum.   Cedar Anderson Interview Transcription Tim Cedar. Welcome to the small business big marketing show. Cedar Thank you for having me. Tim I'm very excited about this I got to start with one of the most probing questions that I've ever come up with and that is how do you like to eat your honey? Click Here To Download Full Transcription   Resources mentioned in episode 478 of The Small Business Big Marketing Show: Flow Hive website Last week’s interview with Rejuvenator's Kym Power Interviews I’ve done with other interesting inventors: Interview with Will It Blend’s Tom Dickson Interview with Canva’s Melanie Perkins Interview with Lyre’s Non-Alcoholic Spirits Mark Livings   The winner of this week’s Monster Prize Draw Linda Mitchener of The Green Life Soil Co. whose motto is to deliver a greener garden.   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

This record-breaking crowdfunding campaign changed Flow Hive’s Cedar Anderson life forever | #478

Cedar Anderson would rather be walking naked through the Byron Bay hills than running the multi-million dollar empire he created with his old man. Fortunately he loves the fact that they’ve changed the beekeeping industry for good, thanks to one of the world’s most successful crowd-funding campaigns ever. It’s a buzzingly good episode 478 of The (award-winning) Small Business Big Marketing Show.   A little bit more about crowdfunding expert and Flow Hive creator Cedar Anderson… Cedar Anderson grew up in an intentional AKA hippy community in the Byron Bay hills, where he spent his time coming up with crazy inventions. Then in his early adult years, he worked as a paragliding instructor capturing aerial footage for Greenpeace. He’s also a third-generation beekeeper and it was during a particularly nasty honey harvest that he decided there had to be a better way. So for the next 10 years, he and his Dad set about inventing a better beehive. They did and it’s called Flow Hive. Now I don’t know much about beekeeping, but this thing is amazing. It’s a box that looks like a doll house which you can put anywhere, it has windows to see your bees at work, and when you want some honey, you literally turn on a tap and out it comes! And thanks to a crowdfunding campaign on Indiegogo that raised $15 million (they only wanted $70,000!),  Cedar is now heads an Australian manufacturing success story, having already shipped over 65,000 orders all over the world.  I was lucky enough to spend a few hours with Cedar at his Byron Bay HQ - we actually did this interview in his beekeeping suit wardrobe - where he shared: How growing up in an intentional community influenced him to become an inventor Where the idea for Flow Hive came from and why it took 10-years How he managed to create one of the world’s biggest crowd-funding campaigns that crashed the Indiegogo site multiple times! And how he reconciles being a hippy with now being a multi-millionaire I started off by asking Cedar a very probing question ... “How does he likes to eat his honey?”   “It’s amazing to work with someone whose brain is wired in the same way. Like … he can make just one hand movement and I already know what he’s talking about.” -Cedar Anderson, Flow Hive   Here’s what caught my attention from my chat with Flow Hive’s Cedar Anderson: It was a great reminder that the very best marketing you can do is to create a great product or service. I love Cedar’s generosity of spirit. He invited me in to his world, introduced me to all his team who I ended up having lunch with, set-up a recording studio in his beekeeping suit wardrobe and even made time for a Facebook Live video. I love how he works to the beat of his own drum.   Cedar Anderson Interview Transcription Tim Cedar. Welcome to the small business big marketing show. Cedar Thank you for having me. Tim I'm very excited about this I got to start with one of the most probing questions that I've ever come up with and that is how do you like to eat your honey? Click Here To Download Full Transcription   Resources mentioned in episode 478 of The Small Business Big Marketing Show: Flow Hive website Last week’s interview with Rejuvenator's Kym Power Interviews I’ve done with other interesting inventors: Interview with Will It Blend’s Tom Dickson Interview with Canva’s Melanie Perkins Interview with Lyre’s Non-Alcoholic Spirits Mark Livings   The winner of this week’s Monster Prize Draw Linda Mitchener of The Green Life Soil Co. whose motto is to deliver a greener garden.   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

01:04:39

EP28 - S2

12 Sep 19

Being on-purpose is masseur to the stars, Kym Power’s secret success formula | #477

Masseuse to the stars (we’re talking Kylie, Sir Richard Branson & Tony Robbins), Kym Power shares how she’s built Australia’s largest independent supplier of in-room massage services to over 900 4 and 5-star hotels across Australia. It’s a star-studded episode 477 of The (award-winning) Small Business Big Marketing Show.   A little bit more about Rejuvenator’s Kym Power … So I was emceeing an event recently for American Express at Brisbane’s beautiful Carlisle Hotel where I met today’s guest, Kym Power. She actually came up to me afterwards and said what a great job I’d done … so, of course, she had my full attention!   Anyway, it turns out she’s the founder of that business that places cards in 4 and 5-star hotel rooms around Australia offering mobile massage services. And she’s been doing it since 1993.   Kym now has over 90 massage therapists working for her in every state of Australia, which has allowed her to focus on her own personal brand and side-business in which she is the go-to masseur for the big stars that come to Australia.   Now, don’t let Kym’s relaxed nature fool you ... she’s well and truly experienced the ups and downs of starting, growing and scaling a small business, and as she says herself, her “dogged determination has enabled her to create a quality of life that her teenage self would never have dreamt possible!”   She kindly made the trip up from Brisbane for this interview, and I was lucky enough to enjoy a two-hour massage from her the night before she joined me in my Noosa studio where we talked about: How and why she launched Rejuvenators How she strikes partnerships with the big hotel chains The moment during her business journey where she stood to lose everything How she gets some of the world’s biggest celebs as clients The role marketing plays in her business   “Why I do what I do is so incredibly clear that it totally drives my passion and love of my business.” -Kym Power, Rejuvenators   Here’s what caught my attention from my chat with Rejuvenator’s Kym Power: I love the fact that she implemented systems and processes early on in the business’s growth. I love the fact she clearly recognises that people buy from people, as opposed to brands or businesses. She’s proved this by the fact that she could have easily enough launched a second iteration of Rejuvenators if she’d lost that Supreme Court battle, and brought the majority of her clients across with her. And I love how she’s focussed on building strong partnerships with all the big hotel chains across Australia.   Kym Power Interview Transcription   Tim  Kym Power. Welcome to the small business big marketing show.  Kym  Thank you. It was a pleasure to be here.  Tim  Do you feel successful? Click Here To Download Full Transcription   Resources mentioned in episode 477 of The Small Business Big Marketing Show: Rejuventaor’s official website - Use discount code 10timbo for 10% off all services Kym Power’s personal brand website Last week’s interview with Surefire Board’s Mick Slattery Interviews I’ve done with other celebrities: Interview with LA concierge to the stars Steve Simms (his clients include Elton John and Elon Musk) Interview with Michelle Bridges (on how she built such a strong personal brand) Interview with AFL Legend Matthew Pavlich (on creating a business-life after football)   The winner of this week’s Monster Prize Draw Andrew Simpson of My Health Team   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Being on-purpose is masseur to the stars, Kym Power’s secret success formula | #477

Masseuse to the stars (we’re talking Kylie, Sir Richard Branson & Tony Robbins), Kym Power shares how she’s built Australia’s largest independent supplier of in-room massage services to over 900 4 and 5-star hotels across Australia. It’s a star-studded episode 477 of The (award-winning) Small Business Big Marketing Show.   A little bit more about Rejuvenator’s Kym Power … So I was emceeing an event recently for American Express at Brisbane’s beautiful Carlisle Hotel where I met today’s guest, Kym Power. She actually came up to me afterwards and said what a great job I’d done … so, of course, she had my full attention!   Anyway, it turns out she’s the founder of that business that places cards in 4 and 5-star hotel rooms around Australia offering mobile massage services. And she’s been doing it since 1993.   Kym now has over 90 massage therapists working for her in every state of Australia, which has allowed her to focus on her own personal brand and side-business in which she is the go-to masseur for the big stars that come to Australia.   Now, don’t let Kym’s relaxed nature fool you ... she’s well and truly experienced the ups and downs of starting, growing and scaling a small business, and as she says herself, her “dogged determination has enabled her to create a quality of life that her teenage self would never have dreamt possible!”   She kindly made the trip up from Brisbane for this interview, and I was lucky enough to enjoy a two-hour massage from her the night before she joined me in my Noosa studio where we talked about: How and why she launched Rejuvenators How she strikes partnerships with the big hotel chains The moment during her business journey where she stood to lose everything How she gets some of the world’s biggest celebs as clients The role marketing plays in her business   “Why I do what I do is so incredibly clear that it totally drives my passion and love of my business.” -Kym Power, Rejuvenators   Here’s what caught my attention from my chat with Rejuvenator’s Kym Power: I love the fact that she implemented systems and processes early on in the business’s growth. I love the fact she clearly recognises that people buy from people, as opposed to brands or businesses. She’s proved this by the fact that she could have easily enough launched a second iteration of Rejuvenators if she’d lost that Supreme Court battle, and brought the majority of her clients across with her. And I love how she’s focussed on building strong partnerships with all the big hotel chains across Australia.   Kym Power Interview Transcription   Tim  Kym Power. Welcome to the small business big marketing show.  Kym  Thank you. It was a pleasure to be here.  Tim  Do you feel successful? Click Here To Download Full Transcription   Resources mentioned in episode 477 of The Small Business Big Marketing Show: Rejuventaor’s official website - Use discount code 10timbo for 10% off all services Kym Power’s personal brand website Last week’s interview with Surefire Board’s Mick Slattery Interviews I’ve done with other celebrities: Interview with LA concierge to the stars Steve Simms (his clients include Elton John and Elon Musk) Interview with Michelle Bridges (on how she built such a strong personal brand) Interview with AFL Legend Matthew Pavlich (on creating a business-life after football)   The winner of this week’s Monster Prize Draw Andrew Simpson of My Health Team   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

49:53

EP27 - S2

5 Sep 19

A crippling illness hasn’t stopped Surefire Boards Mick Slattery from wanting to build a global surf brand | #476

Today’s guest is on a mission to create a global surf brand - despite at one point having to write a farewell letter to his wife and kids 80kms off the coast of Sumatra! It’s a roller-coaster ride of an episode 476 of The (award-winning) Small Business Big Marketing Show thanks to American Express.   Long-time listener and Surefire Boards founder Mick Slattery shares how he’s on a mission to create a global surf and stand-up paddle board brand, despite some business and personal challenges that have been thrown his way.   A little bit more about Surefire Boards’ Mick Slattery … Mick Slattery is the founder of Surefire Boards, a small stand-up paddle and surf board business based in NSW. He started the business as a side-hustle in 2009 before going full-time a few years later, only to contract an auto-immune disease that nearly crippled his dream.   Mick made the trip up from Sydney to join me in my Noosa studio where we  talked about: The challenges of taking the business from a side-hustle to a full-time concern What to do when a price war starts in your industry How contracting an auto-immune disease changed everything The joys of manufacturing in China And plenty more   “I want Surefire Boards to be an international business - the most recognised and loved stand-up paddle board brand in the world.” -Mick Slattery, Surefire Boards   Here’s what caught my attention from my chat with Surefire Boards’ Mick Slattery: When a price fight begins in your industry avoid getting caught up in it … instead, remain focussed on what you’re best at … in Mick’s case it was producing a quality product. I love how Mick remained positive through those tough times as he dealt with his auto-immune disease - instead of being the victim and looking for others to blame, he was always looking for the upside. I loved Mick’s overall enthusiasm. He flew up from Sydney for the interview / he was excited to be in the studio taking lots of videos / he got me to ring a mate of his who listens to the show … and then he was off to visit retailers in the local area.   Mick Slattery Interview Transcription Tim  So Mick Slattery finally mate. Welcome to the small business big marketing show.  Mick  Awesome. Thanks so much.  Tim  I've just got one question for you mate. Click Here To Download Full Transcription   Resources mentioned in episode 476 of The Small Business Big Marketing Show: Surefire Boards official website Surefire Boards on Facebook Surefire Boards on Instagram Surefire Boards on YouTube Last week’s interview with The Breathe Project’s Kat & Bodhi Interviews I’ve done concerning business owner wellbeing: Interview with Andrew Griffiths on business owner isolation Interview with Damien Lee of Mt Lee’s Noodles about how to overcome adversity in business Interview with Leanne Faulkner on mental wellbeing in business   The winner of this week’s Monster Prize Draw Dan I’Anson of Applied Design that specialise in the design, design development, production and installation of environmental graphics and branding in the workplace   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ]

A crippling illness hasn’t stopped Surefire Boards Mick Slattery from wanting to build a global surf brand | #476

Today’s guest is on a mission to create a global surf brand - despite at one point having to write a farewell letter to his wife and kids 80kms off the coast of Sumatra! It’s a roller-coaster ride of an episode 476 of The (award-winning) Small Business Big Marketing Show thanks to American Express.   Long-time listener and Surefire Boards founder Mick Slattery shares how he’s on a mission to create a global surf and stand-up paddle board brand, despite some business and personal challenges that have been thrown his way.   A little bit more about Surefire Boards’ Mick Slattery … Mick Slattery is the founder of Surefire Boards, a small stand-up paddle and surf board business based in NSW. He started the business as a side-hustle in 2009 before going full-time a few years later, only to contract an auto-immune disease that nearly crippled his dream.   Mick made the trip up from Sydney to join me in my Noosa studio where we  talked about: The challenges of taking the business from a side-hustle to a full-time concern What to do when a price war starts in your industry How contracting an auto-immune disease changed everything The joys of manufacturing in China And plenty more   “I want Surefire Boards to be an international business - the most recognised and loved stand-up paddle board brand in the world.” -Mick Slattery, Surefire Boards   Here’s what caught my attention from my chat with Surefire Boards’ Mick Slattery: When a price fight begins in your industry avoid getting caught up in it … instead, remain focussed on what you’re best at … in Mick’s case it was producing a quality product. I love how Mick remained positive through those tough times as he dealt with his auto-immune disease - instead of being the victim and looking for others to blame, he was always looking for the upside. I loved Mick’s overall enthusiasm. He flew up from Sydney for the interview / he was excited to be in the studio taking lots of videos / he got me to ring a mate of his who listens to the show … and then he was off to visit retailers in the local area.   Mick Slattery Interview Transcription Tim  So Mick Slattery finally mate. Welcome to the small business big marketing show.  Mick  Awesome. Thanks so much.  Tim  I've just got one question for you mate. Click Here To Download Full Transcription   Resources mentioned in episode 476 of The Small Business Big Marketing Show: Surefire Boards official website Surefire Boards on Facebook Surefire Boards on Instagram Surefire Boards on YouTube Last week’s interview with The Breathe Project’s Kat & Bodhi Interviews I’ve done concerning business owner wellbeing: Interview with Andrew Griffiths on business owner isolation Interview with Damien Lee of Mt Lee’s Noodles about how to overcome adversity in business Interview with Leanne Faulkner on mental wellbeing in business   The winner of this week’s Monster Prize Draw Dan I’Anson of Applied Design that specialise in the design, design development, production and installation of environmental graphics and branding in the workplace   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ]

48:18

EP26 - S2

30 Aug 19

Imagine making a living from teaching breathing … The Breathe Project’s Bodhi & Kat do! | #475

The Breathe Project’s Bodhi and Kat have started a business to teach school kids and their teachers around Australia and New Zealand how to breathe correctly. Don’t you just love how some people make a living?!   A few months ago, my girlfriend, Sarah told me about this couple, Bodhi and Kat, who run a business called The Breathe Project, traveling around Australia teaching school-aged kids to breathe properly. Like that is literally all they do! My first reaction was … “That’s awesome, what a beautifully simple business. I love hearing the different ways people make money!” My second reaction was “What a great idea, there should be more of it! I want to interview them.” Now I don’t know about you, but I’m a shocking breather - shallow and from the chest. As opposed to deep and from the belly. I’ve even got myself an Apple Watch that reminds me every hour to breathe! So just recently, Sarah and I were wandering through the Noosa Farmers Market and she says “Hey, I think that’s the guys from the Breathe Project.” It was, we have a chat, get to know them, and I invite them on to the show. So, what is The Breathe Project? Well, it’s the fastest growing well-being initiative in Australian and New Zealand schools. Bodhi and Kat go into schools and teach this one, simple breathing technique which helps students and their teachers get rid of stress and anxiety. And that’s it!   A little bit more about The Breathe Project’s Bodhi and Kat ... Bodhi Whitaker is a free-thinking, realist and the founder and presenter of the Art of Breath Training, with 32 workshops and 2,500 individuals helped directly since 2012. He has extensive experience as a Psychosomatic Therapist and yoga teacher, supporting youth and adults through awareness, education and action. Katherine Tucker is the Breathe Project’s self-confessed organising, perfectionist who holds a Bachelor of Science (Health Promotion) with a published mental health promotion resource. She has extensive experience working with youth in character building and career advising, a yoga teacher qualification as well as a passport full of experiences.   They joined me in my Noosa studio with my girlfriend Sarah where they share: Why we all need to learn to breathe better! How the business came to be What being on-purpose feels like What they find hard and easy about being in business How they’ve used crowd-funding to launch and finance their growth How they get in to schools And what marketing works best for them   “We can empower kids all over Australia with one simple breathing technique.” -Bodhi & Kat, The Breathe Project   Here’s what caught my attention from my chat with the Breathe Project’s Bodhi & Kat: Breathe. Breathe. Breathe.   Bodhi and Kat Interview Transcription Tim So Bodhi and Kat welcome to the small business big marketing show. Bodhi and Kat Thank. Thank you. Tim It was awesome that we could be face to face and having this discussion. Click Here To Download Full Transcription   Resources mentioned in episode 475 of The Small Business Big Marketing Show: The Breathe Project's website The Breathe Project on social media: Facebook Instagram Last week’s interview was with mobile personal trainer Scott Hunt Interviews I’ve done with owners of other interesting business: Interview with Nic and Lucas of Orange Sky Laundry Interview with Nigel Godfrey of Miss Universe Interview with Adam Lippin - the Cuddlist   The winner of this week’s Monster Prize Draw Tegan Brennan of the candle and wooden decor company Stump and Co.   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Imagine making a living from teaching breathing … The Breathe Project’s Bodhi & Kat do! | #475

The Breathe Project’s Bodhi and Kat have started a business to teach school kids and their teachers around Australia and New Zealand how to breathe correctly. Don’t you just love how some people make a living?!   A few months ago, my girlfriend, Sarah told me about this couple, Bodhi and Kat, who run a business called The Breathe Project, traveling around Australia teaching school-aged kids to breathe properly. Like that is literally all they do! My first reaction was … “That’s awesome, what a beautifully simple business. I love hearing the different ways people make money!” My second reaction was “What a great idea, there should be more of it! I want to interview them.” Now I don’t know about you, but I’m a shocking breather - shallow and from the chest. As opposed to deep and from the belly. I’ve even got myself an Apple Watch that reminds me every hour to breathe! So just recently, Sarah and I were wandering through the Noosa Farmers Market and she says “Hey, I think that’s the guys from the Breathe Project.” It was, we have a chat, get to know them, and I invite them on to the show. So, what is The Breathe Project? Well, it’s the fastest growing well-being initiative in Australian and New Zealand schools. Bodhi and Kat go into schools and teach this one, simple breathing technique which helps students and their teachers get rid of stress and anxiety. And that’s it!   A little bit more about The Breathe Project’s Bodhi and Kat ... Bodhi Whitaker is a free-thinking, realist and the founder and presenter of the Art of Breath Training, with 32 workshops and 2,500 individuals helped directly since 2012. He has extensive experience as a Psychosomatic Therapist and yoga teacher, supporting youth and adults through awareness, education and action. Katherine Tucker is the Breathe Project’s self-confessed organising, perfectionist who holds a Bachelor of Science (Health Promotion) with a published mental health promotion resource. She has extensive experience working with youth in character building and career advising, a yoga teacher qualification as well as a passport full of experiences.   They joined me in my Noosa studio with my girlfriend Sarah where they share: Why we all need to learn to breathe better! How the business came to be What being on-purpose feels like What they find hard and easy about being in business How they’ve used crowd-funding to launch and finance their growth How they get in to schools And what marketing works best for them   “We can empower kids all over Australia with one simple breathing technique.” -Bodhi & Kat, The Breathe Project   Here’s what caught my attention from my chat with the Breathe Project’s Bodhi & Kat: Breathe. Breathe. Breathe.   Bodhi and Kat Interview Transcription Tim So Bodhi and Kat welcome to the small business big marketing show. Bodhi and Kat Thank. Thank you. Tim It was awesome that we could be face to face and having this discussion. Click Here To Download Full Transcription   Resources mentioned in episode 475 of The Small Business Big Marketing Show: The Breathe Project's website The Breathe Project on social media: Facebook Instagram Last week’s interview was with mobile personal trainer Scott Hunt Interviews I’ve done with owners of other interesting business: Interview with Nic and Lucas of Orange Sky Laundry Interview with Nigel Godfrey of Miss Universe Interview with Adam Lippin - the Cuddlist   The winner of this week’s Monster Prize Draw Tegan Brennan of the candle and wooden decor company Stump and Co.   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

53:22

EP25 - S2

22 Aug 19


Season 1


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