Season 1
Black T-Shirts - Trailer
Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
Black T-Shirts - Trailer
Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
01:29
7 Mar 22
Claudine Cheever: Amazon, Alexa & Almost Alliteration
This episode’s creative genius is Claudine Cheever, VP of Global Marketing at Amazon. Before Amazon, Claudine was a leading strategist at leading agencies like Goodby Silverstein and Saatchi & Saatchi. Claudine talks about the power of creative storytelling, brand with a “small b” and the famed “Alexa Loses Her Voice” Superbowl spot is put to the focus group test.
Claudine Cheever: Amazon, Alexa & Almost Alliteration
This episode’s creative genius is Claudine Cheever, VP of Global Marketing at Amazon. Before Amazon, Claudine was a leading strategist at leading agencies like Goodby Silverstein and Saatchi & Saatchi. Claudine talks about the power of creative storytelling, brand with a “small b” and the famed “Alexa Loses Her Voice” Superbowl spot is put to the focus group test.
42:54
EP01 - S1
21 Mar 22
Ben Tollett: John Lewis and Jumpy Castles
This episode’s creative genius is Ben Tollett, Group Executive Creative Director at adam&eveDDB and co-creator of the much-loved John Lewis Christmas ads. Ben shows that what creativity needs is more kindness and humility, he lets people jump around with his ideas like a jumpy castle and the much-loved “Monty The Penguin” John Lewis ad is less loved in the focus group test.
Ben Tollett: John Lewis and Jumpy Castles
This episode’s creative genius is Ben Tollett, Group Executive Creative Director at adam&eveDDB and co-creator of the much-loved John Lewis Christmas ads. Ben shows that what creativity needs is more kindness and humility, he lets people jump around with his ideas like a jumpy castle and the much-loved “Monty The Penguin” John Lewis ad is less loved in the focus group test.
39:06
EP02 - S1
21 Mar 22
Mat Baxter: Fast Cars and Lego
This episode’s creative genius is Mat Baxter, an Aussie ad exec living in New York who made his name running media agencies and is now CEO of leading digital agency Huge. Mat talks about why media agencies need to be more creative, about always backing yourself and the much-hyped Lego Bucati Chiron activation is put to the focus group test.
Mat Baxter: Fast Cars and Lego
This episode’s creative genius is Mat Baxter, an Aussie ad exec living in New York who made his name running media agencies and is now CEO of leading digital agency Huge. Mat talks about why media agencies need to be more creative, about always backing yourself and the much-hyped Lego Bucati Chiron activation is put to the focus group test.
42:27
EP03 - S1
28 Mar 22
Cindy Gallop: How to Make Love and Blow Shit Up
This episode’s creative genius is Cindy Gallop, the outspoken diversity champion who is the founder and CEO of “Make Love Not Porn”, a user-generated, human-curated, social sex video sharing platform. Cindy talks about why diversity makes things more creative, innovative and disruptive, using Hamilton as her case in point, and her business concept “Make Love Not Porn” is put to the focus group test.
Cindy Gallop: How to Make Love and Blow Shit Up
This episode’s creative genius is Cindy Gallop, the outspoken diversity champion who is the founder and CEO of “Make Love Not Porn”, a user-generated, human-curated, social sex video sharing platform. Cindy talks about why diversity makes things more creative, innovative and disruptive, using Hamilton as her case in point, and her business concept “Make Love Not Porn” is put to the focus group test.
42:01
EP04 - S1
4 Apr 22
Leo Premutico: Ads, Adidas & Curly Hair
This episode’s creative genius is Leo Premutico, Founder and Creative Chairman at Johannes Leonardo. Leo takes us into the synapses of his brain as he pulls apart the role of the consumer in his advertising, and how he leads them down a creative path so compelling they want to hang around and play.
Leo Premutico: Ads, Adidas & Curly Hair
This episode’s creative genius is Leo Premutico, Founder and Creative Chairman at Johannes Leonardo. Leo takes us into the synapses of his brain as he pulls apart the role of the consumer in his advertising, and how he leads them down a creative path so compelling they want to hang around and play.
40:42
EP05 - S1
11 Apr 22
Allan Johnston: Jingles & Jackaroos
Allan Johnston, along with his partner Alan Morris are Australia's most successful advertising duo ever. Mojo, as they are better known, transformed how advertising was done in Australia and possibly the world. In this episode we break down the secrets to Jo's success and his approach to creativity. It's a rare interview, and Jo offers wonderful insights into how to connect brands with people through song.
Allan Johnston: Jingles & Jackaroos
Allan Johnston, along with his partner Alan Morris are Australia's most successful advertising duo ever. Mojo, as they are better known, transformed how advertising was done in Australia and possibly the world. In this episode we break down the secrets to Jo's success and his approach to creativity. It's a rare interview, and Jo offers wonderful insights into how to connect brands with people through song.
33:04
EP06 - S1
25 Apr 22
Nick Worthington: A Clean Mind & Dirty Hands
Nick Worthington has won more Cannes Lions than just about anyone (seriously), and he knows how to break his creative process down and explain it to others. Nick offers great advice, if you want to be more creative buy a motorbike, pretend to be someone else, and make a knife. Seriously. Also, find out why a focus group hated his favourite ever piece of work 'Levis Drug Store'.
Nick Worthington: A Clean Mind & Dirty Hands
Nick Worthington has won more Cannes Lions than just about anyone (seriously), and he knows how to break his creative process down and explain it to others. Nick offers great advice, if you want to be more creative buy a motorbike, pretend to be someone else, and make a knife. Seriously. Also, find out why a focus group hated his favourite ever piece of work 'Levis Drug Store'.
01:00:24
EP07 - S1
2 May 22
Sir John Hegarty: 80% Idea & 80% Craft
Sir John Hegerty needs no introduction. He's not just the H in BBH he's also a founding partner of creative agency superbrands Saatchi & Saatchi, and TBWA - he's an absolute advertising powerhouse, and one of the genuine founders of our entire industry. He's also a sir! In this episode we explore the benefits of ageing and optimism, as well as why immersing oneself in high (and low) art is vital for creative success.
Sir John Hegarty: 80% Idea & 80% Craft
Sir John Hegerty needs no introduction. He's not just the H in BBH he's also a founding partner of creative agency superbrands Saatchi & Saatchi, and TBWA - he's an absolute advertising powerhouse, and one of the genuine founders of our entire industry. He's also a sir! In this episode we explore the benefits of ageing and optimism, as well as why immersing oneself in high (and low) art is vital for creative success.
52:20
EP07 - S1
15 Nov 22
Bianca Guimaraes: Making mischief and causing a stir
This episode’s creative genius is Bianca Guimaraes, founding partner and Executive Creative Director of Mischief, an agency that didn’t exist 2 years ago and has been named Agency of the Year by Ad Age. Bianca was recently named Creative of the Year by the same publication on the back of some highly talked about and highly awarded work like “Send Noods” for Kraft Mac n Cheese, “Seltzer Launch” for Miller and “Dictators” for Represent Us. A diverse body of work from the sort of diverse creative leader we need more of in the advertising business.
Bianca Guimaraes: Making mischief and causing a stir
This episode’s creative genius is Bianca Guimaraes, founding partner and Executive Creative Director of Mischief, an agency that didn’t exist 2 years ago and has been named Agency of the Year by Ad Age. Bianca was recently named Creative of the Year by the same publication on the back of some highly talked about and highly awarded work like “Send Noods” for Kraft Mac n Cheese, “Seltzer Launch” for Miller and “Dictators” for Represent Us. A diverse body of work from the sort of diverse creative leader we need more of in the advertising business.
43:55
EP08 - S1
9 May 22
Andrea Diquez: Forensic & Gut
Andrea Diquez is the Global CEO of one of the hottest creative shops on the planet, GUT, based in Miami. She got there by making the biggest agencies (DDB Chicago and Saatchi New York) and the biggest clients (P&G) more interesting. Andrea’s way is knowing the client’s business forensically, combined with a creative intuition that was born in Venezuela and honed by Argentinians. It’s never dull with Andrea.
Andrea Diquez: Forensic & Gut
Andrea Diquez is the Global CEO of one of the hottest creative shops on the planet, GUT, based in Miami. She got there by making the biggest agencies (DDB Chicago and Saatchi New York) and the biggest clients (P&G) more interesting. Andrea’s way is knowing the client’s business forensically, combined with a creative intuition that was born in Venezuela and honed by Argentinians. It’s never dull with Andrea.
42:34
EP08 - S1
21 Nov 22
Fernando Machado: Mouldy Whoppers & secret snipers
Fernando Machado is the world's most creative marketer. He has hundreds of Cannes Lions to his name to prove it and led Burger King to Advertiser of the Year at Cannes and 6 years of business growth. He has since followed his passion for gaming to the CMO role at Activision Blizzard. But what really makes him great at marketing is his background in engineering and lack of genuine football talent for a Brazilian.
Fernando Machado: Mouldy Whoppers & secret snipers
Fernando Machado is the world's most creative marketer. He has hundreds of Cannes Lions to his name to prove it and led Burger King to Advertiser of the Year at Cannes and 6 years of business growth. He has since followed his passion for gaming to the CMO role at Activision Blizzard. But what really makes him great at marketing is his background in engineering and lack of genuine football talent for a Brazilian.
51:27
EP09 - S1
16 May 22
Sam Stuchbury: Kiwi Humility & Slashies
Sam Stutchbury is the founder of Motion Sickness, a New Zealand agency he has taken from a Dunedin startup with a Uni mate to being ranked number 5 in the world on Best Ads. Sam didn’t grow up in traditional agencies and is the ultimate “slashy”, ECD/CEO/Director, and it shows in the variety of his work from porn stars on your doorstep to paying fans of Kiwi Lager to display the brand, including on a prosthetic leg.
Sam Stuchbury: Kiwi Humility & Slashies
Sam Stutchbury is the founder of Motion Sickness, a New Zealand agency he has taken from a Dunedin startup with a Uni mate to being ranked number 5 in the world on Best Ads. Sam didn’t grow up in traditional agencies and is the ultimate “slashy”, ECD/CEO/Director, and it shows in the variety of his work from porn stars on your doorstep to paying fans of Kiwi Lager to display the brand, including on a prosthetic leg.
44:50
EP09 - S1
29 Nov 22
Nils Leonard: Unshakable belief & uncommon ideas
Hear why Nils Leonard is one of the world’s top creative talent, and one of the UK's most interesting people. The scale of his ideas is matched only by the force of his personality as he takes us through his unrelenting, take no prisoners approach to creative excellence. If a podcast on creativity ever came with a warning - this would be it.
Nils Leonard: Unshakable belief & uncommon ideas
Hear why Nils Leonard is one of the world’s top creative talent, and one of the UK's most interesting people. The scale of his ideas is matched only by the force of his personality as he takes us through his unrelenting, take no prisoners approach to creative excellence. If a podcast on creativity ever came with a warning - this would be it.
55:02
EP10 - S1
23 May 22
Ryan Reynolds & Reviews
It's our Season 2 finale and end of year wrap, featuring three listeners from different sides of the marketing world, client and agency (like our hosts), and a guest that we've always wanted on the show. We'll celebrate the most creative things that happened in marketing this year, the things we wished didn't happen and look forward to 2023 with rose-tinted marketing glasses. Uber audio snippet used in this podcast is owned by Uber Technologies Inc, you can watch the full ad here. MLA Lamb Work audio snippet used in this podcast is owned by Meat & Livestock Australia Limited, you can watch the full ad here. John Lewis audio snippet used in this podcast is owned by John Lewis plc, you can watch the full ad here. Spirited audio snippet used in this podcast is owned by Apple Inc, you can watch the full trailer here. Coinbase audio snippet used in this podcast is owned by Coinbase, you can watch the full add here Mint Mobile audio snippet used in this podcast is owned by Mint Mobile LLC, you can watch the full ad here. Palace Gucci audio snippet used in this podcast is owned by Palace Skateboards Limited, you can watch the full ad here. Em Rusciano audio snippet used in this podcast is owned by Em Rusciano for Boody Australia Pty Ltd, you can watch the full ad here. Leaky bucket audio snippet used in this podcast is owned by the Liberal National Party, you can watch the full ad here.
Ryan Reynolds & Reviews
It's our Season 2 finale and end of year wrap, featuring three listeners from different sides of the marketing world, client and agency (like our hosts), and a guest that we've always wanted on the show. We'll celebrate the most creative things that happened in marketing this year, the things we wished didn't happen and look forward to 2023 with rose-tinted marketing glasses. Uber audio snippet used in this podcast is owned by Uber Technologies Inc, you can watch the full ad here. MLA Lamb Work audio snippet used in this podcast is owned by Meat & Livestock Australia Limited, you can watch the full ad here. John Lewis audio snippet used in this podcast is owned by John Lewis plc, you can watch the full ad here. Spirited audio snippet used in this podcast is owned by Apple Inc, you can watch the full trailer here. Coinbase audio snippet used in this podcast is owned by Coinbase, you can watch the full add here Mint Mobile audio snippet used in this podcast is owned by Mint Mobile LLC, you can watch the full ad here. Palace Gucci audio snippet used in this podcast is owned by Palace Skateboards Limited, you can watch the full ad here. Em Rusciano audio snippet used in this podcast is owned by Em Rusciano for Boody Australia Pty Ltd, you can watch the full ad here. Leaky bucket audio snippet used in this podcast is owned by the Liberal National Party, you can watch the full ad here.
36:13
EP10 - S1
15 Dec 22
Justine Armour: False Starts & Comebacks
False Starts & Comebacks. Justine Armour has come a long way from growing up in Adelaide and not getting into AWARD school the first time she tried. After stints at creative powerhouses Weiden & Kennedy and 72 & Sunny in the US, she is now Chief Creative Officer of Grey New York. Grey is one of the largest and most iconic agencies in America, where Justine oversees Super Bowl spots like Pringles “Stuck on You” and has led a creative resurgence that saw Grey named the “Comeback Agency” by Ad Age in their Agency A-List for 2022.
Justine Armour: False Starts & Comebacks
False Starts & Comebacks. Justine Armour has come a long way from growing up in Adelaide and not getting into AWARD school the first time she tried. After stints at creative powerhouses Weiden & Kennedy and 72 & Sunny in the US, she is now Chief Creative Officer of Grey New York. Grey is one of the largest and most iconic agencies in America, where Justine oversees Super Bowl spots like Pringles “Stuck on You” and has led a creative resurgence that saw Grey named the “Comeback Agency” by Ad Age in their Agency A-List for 2022.
43:40
EP11 - S1
30 May 22
Byron Sharp: Science, Owls & Standing Out
Professor Sharp, the world's most recognisable (that's both distinctive and differentiated) marketing scientist takes us through his thoughts on creativity in the marketing process, and how he embraces creative thinking when building The Ehrenberg Bass Institute. Byron shares some very sharp views when it comes to pre-testing creative ideas (don't do it) and brand tracking (usually not worth doing either). Perhaps the most surprising element of this episode was just how similar Professor Sharp's outlook was to some of the top 'creatives' we've had on the podcast. Oh and one more thing we get to hear what a focus group thinks of the idea of a focus group!
Byron Sharp: Science, Owls & Standing Out
Professor Sharp, the world's most recognisable (that's both distinctive and differentiated) marketing scientist takes us through his thoughts on creativity in the marketing process, and how he embraces creative thinking when building The Ehrenberg Bass Institute. Byron shares some very sharp views when it comes to pre-testing creative ideas (don't do it) and brand tracking (usually not worth doing either). Perhaps the most surprising element of this episode was just how similar Professor Sharp's outlook was to some of the top 'creatives' we've had on the podcast. Oh and one more thing we get to hear what a focus group thinks of the idea of a focus group!
48:09
EP12 - S1
6 Jun 22
Season 2
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